EPM's Guide To The Christian Marketplace

Published by: EPM Communications Inc

Published: Mar. 1, 2008 - 40 Pages

Table of Contents

Introduction

Defining the Christian Marketplace

Product Development Caveats

Marketplace Metrics

Exhibit 1: Religious Affiliation In America

Exhibit 2: Terms Used To Describe Religious Identity

Case Study: ""A Purpose Driven Life""-Word-of-mouth Marketing And The Christian Community

Exhibit 3: How Often Do Americans Pray?

Exhibit 4: How Often Do Americans Attend Religious Services?

Exhibit 5: What Are American's Religious Preferences?

Exhibit 6: How Often Do American Evangelicals Read Religious Books, Newspapers or Magazines?

Exhibit 7: How Often Do American Evangelicals Watch Or Listen To Religious Broadcasting?

Exhibit 8: Do You Agree Or Disagree With This Statement: Evangelical Christians Are Part Of Mainstream American Society

Christian Retail

Building Relationships

The Retail Players

National Chains

Franchise Operators

Marketing Groups and Cooperatives

Working With Christian Retail Stores

Earning Placement In A Catalog

Merchandise Buyers Considerations

Exclusive And Private Label Items

Mail-Order

Church Retail Stores

Marketing To Christians Online

Popular Websites

Exhibit 9: Christian Activity Online

Exhibit 10: Popularity of Christian Websites

Christian Music

Exhibit 11: Top Selling Christian Albums-2006

Exhibit 12: Top Selling Christian Albums_2007

Exhibit 13: Regional Breakdown of Music Sales

Exhibit 14: Soundscan Sales by Category

Christian Music Festivals

Exhibit 15: 2006 Christian Festival Attendance

Exhibit 16: Christian Festival Association 2008 Planned Events

Music Distribution Channels

Music Artist Management

Books And Bibles

Exhibit 17: Best-Selling Bible Translation In 2006 Was The New International Version

Exhibit 18: Top 10 Adult Non-Fiction Titles In Christian Stores-2006

Exhibit 19: Top 10 Adult Fiction Titles In Christian Stores-2006

Case Study: Biblezines Bust Open Traditional Markets

Categories

Exhibit 20: Sales By Category In Christian Bookstores

Gifts and Accessories

What Sells?

Exhibit 21: Top Suppliers Selling Christian Gift Merchandise, 2006

Home Video and DVDs

Exhibit 22: Box Office Performance Of Top 10 Christian-Themed Films Through Mid-2007

Case Study: Twentieth Century Takes A Leap Of Faith

Eat Your Veggies

Exhibit 23: Best Selling Christian-Themed Children's DVDs

Opportunities

Radio

Exhibit 24: Network and Syndicated Program Suppliers In The Christian Radio Market

Christian Cable, Broadcast and Network TV

Consumer Magazines

Christian Lifestyle

Books and Literary Reviews

Music

Gender Specific

Teens/Young Adults

Church & Ministry Issues

Politics and Current Affairs

Resources

Trade Associations

Selected Christian Marketplace Consultants

Trade Media

Distributors

Public Relations Firms

Abstract

• effective ways to work with Christian retail stores
• key demographics of the Christian music consumer
• the most popular Christian media outlets
• who the retail players are, & how to contact them
• top selling product categories
• the critical role mail order catalogs play in Christian retailing
• top Christian PR agencies, distributors, consultants and more

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