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Motorcycles, Scooters & Mopeds

Published by: Global Industry Analysts

Published: Mar. 1, 2008 - 602 Pages


Table of Contents


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Product Definitions and Scope of Study

Review of Product Segments

Motorcycles

Scooters

Mopeds

II. EXECUTIVE SUMMARY

1. Outlook

Outlook

2. Overview

Worldwide Two-Wheeler Industry Profile

Motorcycle - A Versatile Machine

3. Competitive Analysis

Industry Marked by Intense Competition

Developed Nations Vs Developing Nations - Disparate Preferences

Developing Countries in Asia Exhibit Favorable Demographics

Market Leaders Cruising Ahead

Leading Players in the World Powered Two- Wheeler Market

Table 1: Leading Players in the Worldwide Powered Two-Wheeler Market (2005) - Percentage Breakdown by Volume Sales for Honda, Yamaha, Suzuki, Ducati and Others (includes corresponding Graph/Chart)

Heavy Motorcycle Segment

Table 2: Leading Manufacturers of 651+cc Motorcycles in North America (2005) - Percentage Breakdown by Sales Volume for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, BMW and Others (includes corresponding Graph/Chart)




Table 3: Leading Manufacturers of 651+cc Motorcycles in Europe (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, BMW, Kawasaki, Harley-Davidson, Ducati, Triumph and Others (includes corresponding Graph/Chart)

Table 4: Leading Manufacturers of 651+cc Motorcycles in Asia-Pacific (Including Japan) for 2005 - Percentage Breakdown by Sales Volume for Harley-Davidson, Honda, Kawasaki, Yamaha, Suzuki, Ducati, BMW and Others (includes corresponding Graph/Chart)

Market Winning Strategies - An Overview

Expansion of Product Range

Focus on Manufacturing High-Quality Products

Increased Marketing Efforts

Emphasis on Modern Store Design and Display Techniques

Importance of After-Sales Service

4. Global Majors - A Strategic Insight

Harley Davidson Inc. (US)

Harley - SWOT Analysis

HDI - Strategies and Problems

Japanese Majors - A Strategy Comparison

5. Current & Future Analysis

Segmental Analysis

Motorcycles

Scooters

Mopeds

6. Market Drivers

Government Policies and Regulatory Environment

Price and Credit Facilities

Rising Income Levels and Urbanization

Fuel-Efficiency

Other Factors Driving 2-Wheeler Demand

Parts & Accessories: Playing a Crucial Role in the Motorcycle Industry

7. Market Issues and Trends

China Destroying Asia’s Competitiveness

Scooters - Europe Dominates US

Europe and US Scooters Market - Regulations Dictate Market Demand

Capacity Expansions - Order of the Day

A Trend Towards Product Differentiation

Product Launches in Pipeline for North American Market (2007/2008)

Product Launches in Pipeline for Indian Market (2007-08)

Baby Boomers Contributing to Significant Demand

‘Cycloscooters’ Penetrate the European Market

Dealer and Consumer Incentive Programs

Environmental Considerations - Taking a Front Seat

Expansion of Brand Equity Through Selective Licensing Agreements

Price Competition Expected to Pick Up

Changing Consumer Perceptions in Developing Countries

Motorcycle Emission Standards in Europe

8. Distribution Dynamics

Promotional Activities

Trade Shows

Dealer Programs

Special Fall/Winter Programs

Regional Promotional Activities

9. Historic Review

Segmental Analysis for the Period 1994-2000

Motorcycles

Scooters

Mopeds

Regional Analysis - A Historic Review

The Transformation

The Competition

Tilt of Balance

North America

Japan

Asia-Pacific

10. Environmental Concerns

Environmental Concerns

11. Product Profile

Motorcycles - A Way of Life & Attitude

The Heavyweight Class: A Sumo Wrestler on the Road

Standard Class

Performance Class

Touring

Sport Touring

Supersport

Cruiser

Custom

The Non-Heavyweight Class

Street Motorcycles

Dirt Bikes

Scooter: A Specially Designed Motorcycle

Scooter - The Term Defined

Facts at a Glance

Differentiating Scooters From Mopeds

The Difference Between Scooters and Motorcycles

Scooter-The Advantage Factor

Scooters - Ride Them Fast

Scooters - A Historical Perspective

Scope for New Concepts

Mopeds: Losing their Prominence

Differentiating Motorcycles, Scooters and Mopeds

Two-Strokes and Four-Strokes

Two-stroke Engine Vs. Four-stroke Engine

Two Wheeler Category Definitions: By Style

Electrifying Your Ride on Two-Wheels

12. Product Introductions/Innovations

Suzuki Introduces Address 125 Scooter

Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature

Piaggio Introduces Hybrid Scooter

Suzuki Launches RM250 Enduro Motorcycle

Aprilia Launches New Scarabeo 125/200cc

EVT Launches Z-20 Electric Scooter Range

Brammo Introduces the Enertia Electric Motorcycle

Yamaha Introduces YZ250F and YZ450F Racing Bikes

Suzuki Introduces New V-Strom 650X in the United Kingdom

Vento Motorcycles Launches LI-Series Performance- Oriented Scooters

Buell Introduces Liquid-Cooled 1125R Sportbike

Aprilia Launches SportCity 250 Scooter in the US

Ducati Introduces World Superbike 1098 R

Star Motorcycles Launches 2007 V Star 1300

Yamaha Introduces the Latest Entry Level YFM250R Sports ATV

Kinetic Sanyang Launches Scooterette

Kymco Canada Launches a Range of the Latest ATVs, Scooters, and Motorcycles

ZAP Launches the Latest ZAPINO Electric Scooter

Hero Honda Introduces Splendor NXG

Yamaha Rolls Out New Gladiator

Vectrix Introduces Super-Scooter

KTM Launches New 2008 KTM EXC Models

Malaguti Introduces New Phantom F12 R

TVS Introduces 'StaR Sport'

Piaggio Launches Carnaby

Bajaj Introduces ‘Pulsar' DTS-i

Piaggio to Launch New Scooter Models

Yamaha Plans New Product Launches

Suzuki India Plans Hayabusa for India

LML Presents Vespa NV SPL and Select II

TVS Motor Launches 100cc-plus Scooter

Tank Sports Launches Second Green Bike

Harley-Davidson Launches XL 1200N Nightster

Suzuki Introduces Four New Variants of Motorcycles

Bajaj Launches Bajaj Kristal DTSi

BMW to Launch Six New Models of Motorcycles

Kawasaki Launches Two New Cruiser Models

KTM Launches Street Legal EXC Enduros and New 990 Superduke in Canada

Malaguti Launches Two New Scooters - Centro and Power

Honda Introduces Latest S-Wing 125 Scooter

Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle

Roehr Motorcycles Launches V-Roehr 1130 Superbike

Kawasaki Unveils New ESTRELLA in Japan

Vespa Launches Advanced Vespa S

Hyosung Expands Product Line, Enters UK Market

Bajaj Rolls Out "Platina" A 100cc Motorcycle

Honda Unveils New Series of Forza Scooters

Honda Unleashes New 4 Wheel Scooter-Monpal ML200

Hero Honda Launches Fuel Efficient Glamour FI

Yamaha Introduces Yamaha ASV-3

Bajaj Plans Launch of 5 New Two-Wheelers

Vespa Introduces Vintage Scooter Collection

Harley-Davidson CVO Launches FXSTSSE Screamin' Eagle Softail Springer Bike

Suzuki India Introduces Suzuki Zeus Motorcycle in India

Harley-Davidson CVO Introduces FLHTCUSE2 Screamin' Eagle Ultra Bike

Honda Introduces New 4-Wheel Scooter Monpal ML200

Kinetic Motors Introduces Kinetic Blaze in India

Hero Honda Launches Passion Plus

Piaggio Launches Two Varieties of Hybrid Plug- In Piaggio HyS Scooters

Harley-Davidson CVO Launches FXDSE Screamin' Eagle Dyna

MODENAS Launches X-CITE, Malaysia’s First 130cc Moped

Harley-Davidson CVO Introduces Screamin' Eagle Road King Motorcycle

Golden Technologies Adds New Scooter to Buzzaround Line

Malaguti Launches New MADISON 3

Segway Launches New x2 and i2 Scooters

TVS Motor Introduces Victor GLX

Malaguti Rolls Out GT 500 Euro 3 Scooter

Kinetic Motor to Enter Japanese Market with Blaze

Buell Launches XBRR Racing Motorcycle

Harley-Davidson Unveils New Night Rod Special, VRSCDX

Honda Europe Introduces Three 2007 Motorcycle Models

Rhino Motorcycles Enters Global Motorcycle Market

Bajaj Auto Enters Indonesian Market

Hero Honda Launches Scooter in Indonesia

KYMCO and Honda Enter Partnership

KYMCO Launches People S 250

Kinetic Unleashes New Scooterette Kine

Malaguti Moto Unveils Ciak 50cc 4-Stroke Scooters

Modenas launches Modenas PASSION 125

Honda Launches Anti-Collusion Bikes

Harley Davidson Launches 2006 XL Sportster 1200L

Modenas Launches Its 10th Model, Modenas Elit Sports Scooter

Victory Motorcycles Introduces Vision 800 Concept

SYM Reveals New Range of Vehicles GTS And MIO

TVS Unveils TVS APACHE-New 150cc Bike

TVS Motor Launches 3 New Two Wheelers

Piaggio USA Introduces New Vespa 250cc Granturismo Sport Scooter

Harley Unveils VRSCR Street Rod

Harley-Davidson Rolls Out New Bikes

TVS Motor Launches `Star` in Tamil Nadu

M & M Contemplates Entry into Motorcycle Market

Honda, Suzuki Roll out Large Scooters

Loncin Group Debuts Motor Scooters

Harley Introduces Screamin' Eagle Electra Glide

Piaggio to Unveil Liberty Scooter Model in Vietnam

Hero Honda Rolls Out New Achiever Motorcycle and Pleasure Scooter

Kinetic Introduces Kinetic 4s

SYM Introduces the Latest Range of Scooters

Yamaha Launches the Latest Version of R6 Motorbike

Honda Launches DN-01

Malaguti Moto Introduces Ciak Master 50 4-stroke Scooter

Piaggio Launches Piaggio X8 250

Honda Europe Launches New Motorbikes for European Market

Yamaha to Launch Sport Moped T-135 for ASEAN Nations

Kinetic Engineering Debuts 'Comet 250'

HMSI Unveils Unicorn

Harley-Davidson Unveils XL Sportster 883L

Harley-Davidson Complements Dyna Glide Line

Harley-Davidson Rolls Out New Softail Special Edition Fleet Models

Honda Develops Alternative-fuel Motorcycles Prototypes

Bajaj Auto Debuts CT100 Motorcycle

Hero Honda Shaping Up

TVS Rolls Out Victor GX 110

Suzuki to Roll Out Low-priced Scooters in Taiwan

Honda and Yamaha Develop Hybrid Scooters

Piaggio NRG Power from Piaggio

Kinetic to Unveil Two-Wheelers

Bajaj Auto Rolls Out Discover

TVS Unveils Victor GLX 125

Bajaj Unveils Chetak 4-S

Bajaj Auto Rolls Out New Models

TVS Unleashes Centra

Suzuki Introduces Range of Cruisers

LML Rolls Out Three New Motorcycle Models

Piaggio Launches New-Generation 125cc Granturismo Scooter

Yamaha Introduces Fazer in India

Kinetic Rolls Out Nova 135

Kinetic Launches Aquila

Kinetic Unveils ‘Zing 80’

Benelli to Unveil Benelli Z1 Tornado

Kymco Showcases Seven Motorcycle Models in Italy

Hero Honda Rolls Out “Karizma”

Honda Launches Eterno

4-Stroke Motocrosser KX250F from Kawasaki

Hero Honda Motors Unveils a New ‘Splendor’ Variant

Bajaj Auto Introduces Wind 125

Kinetic Showcases Nova DLX

'Spacy 100’From Honda

Bajaj Unveils Caliber 115

Multistrada 1000DS From Ducati

TVS Forays into Racing Bikes

TVS Rolls Out Fiero F2 and Scooty Pep

Buell Unveils 2 New Motorcycles

Kinetic Rolls Out 4 New Bikes

3 New BMW Motorcycles from Abu Dhabi Motors

Hero Motors Rolls Out Sting

Yamaha Upgrades Enticer

Caliber 115 from Bajaj

Honda Italia Launches Pantheon/Pantheon 150

Modenas Rolls Out Karisma 125 cc

Yamaha Unveils YZ450F

Honda Introduces CB1300

Yamaha Rolls Out YZF-R6

Honda Introduces Hornet

Yamaha Launches YZ250

Honda Unveils CBR600RR

Yamaha’s WR450F Introduced

Yamaha Rolls Out WR250F

Honda Introduces INNOVA

Yamaha Introduces YZ125

Honda Launches the New Solo

Honda Motor Co. Unveils Remodeled XR250 Off- Road Sport Bike

Honda Motor Co. Introduces Remodeled Version of "Fusion" Large-Sized Scooter

Honda Motor Co. Develops Mountain Bike for Downhill Competitions

Honda Rolls Out Remodeled CB1300 SUPER FOUR Large-Displacement Road Sports

Bike

Freedom Motorcycles Reintroduces Norton Motorcycles

Kawasaki Introduces Off-Road Motorcycles

Piaggio Launches Beverly 500

Honda Unveils New Color Schemes for the Dio and Dio Deluxe 4-Stroke Scooters

Big Dog Offers Motorcycles with Fat Tire

Honda Introduces New Scooter "Today"

Vincent Motors Revives Vincent Black Shadow Street Bike

Honda Unveils Early Release 2004 Models

Yamaha Rolls Out YZR-M1 GP

HMSI Introduce DIO

Honda Motor Co. Launches FORZA Special

Battistinis Introduces Custom Harley Davidsons

LML Develops Freedom Motorcycle with Daelim

Hero Honda Launches New Motorcycle “Dawn”

Bajaj Auto Rolls Out Second Motorcycle Targeting Urban Youth

Indian Motorcycle Launches New Model

Honda Vietnam Unveils Honda Wave

Kinetic Engineering Unveils 65 cc Zing

Kinetic Rolls Out Nova

BMW Launches New R1150R Roadster Motorcycle

Piaggio Launches Scooter Engine with Orbital Technology

Honda Launches 2002 Gold Wing

Honda Unveils 2002 CBR600F4i

Hero Honda Motors Launches New Joy Four-Stroke, 100 cc Motorcycle in India

Honda Launches M1

Hero Honda Motors Launches New 100 cc Motorcycle “Passion”

Bajaj Auto Introduces Two New Versions of Pulsar

Kinetic Launches GF 125

LML Launches Prithvi

Bajaj Launches Three New Motorcycles

HMSI Launches Honda Activa

Bajaj Launches Eliminator

Bajaj Launches 4 Stroke Chetak

Yamaha Rolls Out Yamaha Jupiter

Harley-Davidson Launches New Motorcycle

Polaris Industries and Visteon Corp Develop Concept Touring Bike

Royal Enfield Motors Introduces 350 cc Bullet Electra Motorcycle

Yamaha Motor India Introduces 106 cc Four-stroke Crux R Motorcycle

Kinetic Motor Company Launches Zx Zoom 110 cc Motorcycle

Yamaha Motors Escorts Re-Launches RX135 Motorcycle in India

Yamaha Motor Escorts Introduces Upgraded Model YBX Caravan Motorcycle

Kinetic Engineering Rolls Out Kinetic Challenger Motorcycle

Victory Motorcycles Launches 2001 Deluxe Cruiser

Harley Davidson Launches Two New Motorcycles

Buell Unveils Blast

Harley Davidson Develops Female-Friendly Bikes

Yamaha Upgrades TW200

Honda Launches the Upgraded VFR 800

Yamaha Launches 500 cc Scooter in Italy

British Motorcycle Industry Rolls Out Triumph Bonneville

BMW Introduces C1

Monto Motors Launches Chinese Motorcycles

Bajaj Introduces Saffire

Royal Enfield Launches Machismo and Lightning 535

LML Unveils Adreno

Yamaha Introduces Four-Stroke YBX 100 cc Bike

Honda Motor Unveils 150 cc Scooters in India

LML Launches Upgraded NV, Select and Star

Kinetic Launches Y2K Series

Hero Puch Rolls Out EZ

Hero Puch Launches Four-Stroke Scooters

Hero Honda Launches Street Smart

TVS Suzuki Launches Fiero

Escorts Rolls Out YD-125

Quingqi Motors Launches Motorbike Models

Lippo Launches Jetmatic

Pisa Launches Gilera

Uralmoto Develops Cross-Country Motorcycles with IMZ-8 Side-Care Drive

Cannondale Develops New Bike Called “Elevator”

Kwang Yang Introduces 250 cc Bikes at the International Motorcycle Exhibition,

Munich

Sanyang Industry Rolls Out "Smile"

Jinan Qingqi Motorcycle Group Enters Venezuelan Market

13. Recent Industry Activity

Harley-Davidson Acquires Assets of Castalloy

S&T Announces Acquisition of Hyosung Motorcycles

BMW Motorrad to Acquire Husqvarna Motorcycles

Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge

ZAP (ZAAP) Inks Distribution Agreement with AJ Imports

Hero Cycles Collaborates with Ultra Motors

Tank Sports Enters into Agreement with Hexagon to Take Over LowPrice

Cagiva Enters into an Agreement with Kinetic Engineering

Yamaha Motor to Start Production and Sales Facility in Philippines

Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam

Honda to Set-up Second Motorcycle Manufacturing Facility in Vietnam

TVS Motor Company Inaugurates New Factory in Karawang

Bajaj Auto Starts Pantnagar Plant

TVS Motor Company Instigates New Plant

Honda to Establish Second Motorcycle Manufacturing Unit

Buell Plans to Enter Off-Road Motorcycle Segment

Suzuki Motor and Maruti Commence Two-Wheeler Plant in India

Kawasaki to Increase Production Capacity

Honda Plans to Acquire Shares from Marujan

Sanyang Acquires Stake in Kinetic

Honda Modifies Model of CBR1000RR Super Sports Model

Xenitis Enters into Joint Venture with Guangzhou Motors

Jincheng Signs Motorcycle Manufacturing Agreement with Aprilia

Saxon Motorcycle Partners with New Rebel Motorcycles

Kinetic Enters into Agreement with Taiwanese San Yang

Eni Signs a Deal with Piaggio

Polaris Appoints KTM As Its Distributor in Germany

Honda Plans R&D Center in India to Design Hub

Suzuki Plans 100 Dealer Outlets in India

Honda Plans to Expand Motorcycle Output Capacity

Optima Purchases Vmoto Motorcycles

Piaggio Signs Deal with Milan Municipality on Hybrid Scooters

Lifan Group of China Invades Brazil

Kinetic Plans to Produce New Scooters in Alliance with Sanyang of Taiwan

Yamaha Plans to Invest INR 300 Crore in India

Bajaj Auto Plans to Expand Capacity to 51 Lakhs

Sachs Signs Agreement with China’s New Superior

Bajaj Auto Acquires Shares in MSL

Honda Opens a New Subsidiary in Ukraine

Wuyang-Honda Starts Manufacture at New Plant

Honda Opens New Motorcycle Manufacturing Unit

Suzuki Motorcycle India Completes Construction of New Facility

Honda Philippines Commences Large Scale Production

Qianjiang Group Plans to Acquire Benelli from Merloni Group

Honda Announces Motorcycle Production plan in Argentina

Hong Kong Announces Ban of Segway Scooters

Patriot Motorcycles Signs Global Distribution Contract with Yamoto

Kawasaki Plans to Invest in Indonesia for Motorcycle Production

BMW Teams Up With Aprilia On Motorcycles

Kawasaki Plans to Set Up Development Center in Thailand

Brembo Strikes Deal with Harley-Davidson

TVS To Set Up Manufacturing Facility in Indonesia

TVS to Head North

Suzuki Motor Corp to Boost Motorbike Production in Indonesia

Yamaha Motor Introduces Sales Subsidiary

Honda Starts Operation of Third Plant

Piaggio Pockets Aprilia

KYMCO Buys Stake in Hoa Lam

Stellican Inks Agreement with Indian Motorcycle

Kinetic Enters into Strategic Alliance with Italjet Scooters

Bajaj Ties up with Kawasaki

Harley-Davidson Strikes MoU with Zongshen Motorcycle Group

Aprilia Inks a Manufacturing Agreement with Hero Motors

Kawasaki Signs an Agreement with Bajaj Auto

Italjet Scooters and Kinetic Engineering Ink an Agreement

Chongqing Lifan Bags Approval from India’s FIPB

Honda Contemplates Motorcycles Production in Thailand

HMCI to Strengthen Operations

Sundiro Honda Initiates a New Plant in China

Kinetic Bags Rights from Italjet Scooters

Patriot Motorcycles Receives Extension for Distribution of Yamoto Products

TVS Motor To Enhance Production Capacity

Bajaj to Phase Out Wind 125 Caliber

Ducati Motor Holding Consolidates Ducati.com

Kinetic Plans to Enter North America

Italjet Sells Rights to Kinetic Engineering

Hero Motors Plans to Establish Facility in Brazil

Bajaj Dons a New Look

Merker Yshima Acquires Vauxan

Hero Inks Agreement with Aprilia

Kinetic to Discontinue Commuter Mopeds

Kawasaki and Bajaj Unveil 125cc Motorcycle

Yamaha and Sakura to Consolidate Exhaust-related Business

TVS Commissions New Production Unit

PT Semesta Motorindo and Samsung Form Joint Venture to Manufacture Motorcycle

Parts

Honda Motor in a Venture with Hainan Sundiro Motorcycle Company and Tianjin

Motor

Gas Gas Bags Motorcycle Supply Contract

Piaggio Closes Plant in Arganda Del Rey

KTM Group Shifts West Coast Operations to Temecula, California

Harley-Davidson Announces 100th Anniversary Motorcycles

Triumph Motorcycles Celebrates 100 Years

Victory Motorcycles Introduces Custom Order Program Modernizing

TVS Motor Terminates Royalty Agreement with Suzuki Motor

Audax Group Ups Stake in Indian Motorcycle Company

Yamaha Motor Buys Out 26% Stake in Indian Motorcycle Joint Venture

Consorcio Nacional ABC Purchases Consorcio Aufer

Piaggio Group Purchases Derbi

New Owner for Ultra Motorcycle

STS Tecnic Forays into Scooter Market

Tianjin Honda Motors Company Merges with Hainan Sundiro Motorcycle Company

Honda Motor Sets up Joint Venture in South Korea

Group of Companies Form New Joint Venture Called Weiyang Motorcycle

Qingqi Group and Import-Export & Investment Development Establish Joint

Venture

American Motorcycles Allies with Bourget

Kawasaki Teams up with Suzuki Motor

Suzuki Motor and Kawasaki Heavy Industries Tie Up for Large Motorbikes and

Scooters

Harley-Davidson Partners with Porsche

Patriot Motorcycles Signs Agreement with Bombardier Capital

V-Twin Holdings Announces an Agreement with Independence Motorcycles

Midwest Motorcycle Supply Signs Distribution Agreement with Kimpex

Bourget’s Bike Works Signs Distribution Agreement with Staz’s American

Motorcycles

Honda Company Signs Contract with Jialing Group

PT Juve International Doubles Capacity at Pedurungan Kidul, Semarang Plant

Samson Motorcycle Products Expands Plant Capacity

Honda Motor Augments Motorcycle Production in India

Loncini Expands Assembly Plant

IMZ-Ural Modernizes Plant and Product Line

Honda Boosts Production in Brazil

Aprilia SpA Forays into the US, Latin America and Asia Markets

Edaran Modenas Enters Thailand and Indonesia

Motorcycles Galore Ventures into the North American Scooter Market

Chongging Yongda Group Plans for an Industrial Plant in Pakistan

PT Tossa Sakti Adds New Plant

Honda Forms Three New Companies

Triumph Establishes New Subsidiary

Hero Honda Motors Sets Up Fully-Owned Subsidiary

Kuang Yang Motorcycle Establishes Second French KYMCO Showroom in Paris

Sanex Qianjiang Motor International’s Motorcycle Assembling Plant Becomes

Operational

Companhia Brasileira De Motos Sets Up New Plant at Manaus

Fast Trac Manufacturing Moves to Oklahoma Town From Hollister, California

Honda Motor Reorganizes Production of Motorcycle Engines in China

Yamaha Motor Shifts Development and Production Operations of 50cc Scooters

Honda and Yamaha Invests $5-6 Million in Environment Program

TVS-Suzuki Adopts New Name

Kinetic Engineering Announces Two Year Warranty for Four-stroke Motorcycles

Honda Motor Company, Japan Makes its Indian Operations an Export Base for

Two-Wheelers

Indian Motorcycle Turns 100

Japanese Motorcycle Manufacturers Sue Chinese Companies for Trademark

Violation

George Lloyd Acquires Lloyd Lifestyle

Honda Motor Garners 50% Stake in Astra International’s Honda Motorcycle

Business

Aprilia Pockets Motos Guzzi

Global MotorSport Group Buys Out Motorcycle Stuff

V-Twin Holdings Acquires Retail Operations of Bikers Dream

Astra Honda Motor Comes into Being

Lippo Signs Joint Venture Contract with Kwang Yang Motor

Daltac in a Joint Venture with Jincheng

IBM Signs E-Commerce Agreement with Jialing Group

PT Bosowa Nusantara Motor Ties Up with Hysoung Motors

American IronHorse Collaborates with Razzi

Kinetic Partners with Lovato

PT Vilvamas Multindo Indusco Teams up with China Qingqi

Hainan Sundiro Motorcycle, China Collaborates with Orbital Engine, Australia

Barnett Harley-Davidson and MotorcycleWorld.com Form Alliance to Sell Motorcycles

Online

Pisa Signs Agreement with Piaggio

Orbital Engine Inks Pact with Hainan Sundiro Motorcycle

Benelli in a Pact with Renault-Nissan-Volvo

Jialang Group Signs LoI with IBM

Hero Honda Signs Agreement with Tata Finance

Triumph Motorcycles Awards Contract to J V Murcott

BMW Expands Motorcycle Shop Chain

Bajaj Auto India Ramps Up Motorcycle Production Capacity

Royal Enfield Expands Jaipur Plant

Allied Pacific Motor Signs Memorandum of Understanding with STS Tecnic

DRB-HICOM and Oriental Holdings Signs MoA with Honda

Jianshe Constructs Production Facility in Tangerang, Indonesia

Jinan Qingpi Motorcycle Opens New Production Unit in Tianshui City

Allied Pacific Develops New Production Plant

Eurostar Establishes Motorcycle Manufacturing Plant

Honda Motor’s Headquarter in Sao Paulo

Nanchang Establishes Plant in Argentina

PT Asia Motor Industries Builds New Production Unit in China

PT Bembie Motor Industries Constructs New Bembie Motorcycle Plant

PT Anglo Sama Permata Motor Establishes New Manufacturing Plant

Montesa-Honda Adds New Facility

Autotat Sets up Plant in Colombia to Produce Campers, CK Motos

Yamaha Divests Stake to Toyota

Astra International Divests Holding in Federal Motor

Bikers Dream Divests Retail Division

Uralmashzavody Restructures IMZ-Ural

LML in a Restructuring Mode

Harley Davidson Supplies 102 Motorcycles for Sydney 2000 Olympic Games

Uralmoto Goes Bankrupt

Morgan Grenfell Private Equity Acquires 80% Stake in Piaggio

Piaggio Gets Nod from Indian Government for a Wholly-owned Subsidiary

Hero to End Joint Venture with Honda Motor

14. Focus on Select Global Players

Bajaj Auto Limited (India)

BMW Group (Germany)

China Jialing Industrial Co. Ltd. (China)

Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China)

Ducati Motor Holding SpA (Italy)

Harley-Davidson, Inc. (US)

Hero Honda Motors Limited (India)

Honda Motor Co., Ltd (Japan)

Honda Italia Industriale S.p.A. (Italy)

Honda Motorcycle & Scooter India (Private) Ltd. (India)

Hyosung Motors & Machinery Inc. (South Korea)

Kawasaki Heavy Industries Ltd. (Japan)

Piaggio (Italy)

Suzuki Motor Corporation (Japan)

Triumph Motorcycle Limited (UK)

Yamaha Motor (Japan)

MBK Industrie SA (France)

Yamaha Motor India Private Limited (India)

15. Global Market Perspective

Table 5: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)




Table 6: World Long-Term Projections for Motorcycles, Scooters and Mopeds by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)




Table 7: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 8: World Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 9: World Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 10: World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 11: World 16-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region/Country - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)




Table 12: World 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. United States

A. Market Analysis

Market Trends

Women Bikers

Motorcycle Manufacturers Target Baby Boomers

Tiny Motorcycles Making an Impact

Design Modifications Boost the Motorbike Industry

Heavyweight Motorcycles Dominate the Market

Honda Dominates the US Scooter Market

Growing Preference for Chinese Scooters in the US

Growth Dampeners

Current & Future Analysis

Table 13: US Two-Wheeler Market (2006): Percentage Share Breakdown by Category - Cruiser, Endura Racing, Motocross, Naked Bike, Sport/Super Bike, Sports Bike, Supermoto/Dual Sports Bike, Tourer, Travel Endura, and Others (includes corresponding Graph/Chart)

Market Statistics

Motorcycles

Table 14: US Motorcycles Market (2006): Percentage Share Breakdown of Motorcycle Sales by Company - BMW, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Yamaha, and Others (includes corresponding Graph/Chart)



Table 15: US Motorcycles Market (2006): Percentage Share Breakdown of New Unit Motorcycle Sales by Category - ATV, Dirt, Dual, Street, and Others (includes corresponding Graph/Chart)

Table 16: Leading Players in the US Motorcycle Market (2005) - Percentage Breakdown by Sales Volume for Honda, Harley-Davidson, Yamaha, Suzuki, Kawasaki, KTM, BMW and Others (includes corresponding Graph/Chart)

Cruisers

Cruising Ahead

Table 17: US Cruiser Bike Market (2006): Percentage Breakdown of Sales by Consumer Race - Asian, Black, Hispanic, White, and Others (includes corresponding Graph/Chart)

Table 18: Leading Players in the US Cruiser Market (2005) - Percentage Breakdown by Sales Volume for HDI, Honda, Yamaha, Suzuki, Kawasaki and Others (includes corresponding Graph/Chart)

Generation Y Powers Dirtbike Sales

Table 19: Leading Brands in the US Dirtbikes Market (2006) - Percentage Breakdown by Brand - Honda, Kawasaki, KTM, Suzuki, Yamaha, and Others (includes corresponding Graph/Chart)

Table 20: Leading Players in the US Dirtbikes Market (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Kawasaki, Suzuki, KTM, and others (includes corresponding Graph/Chart)

Table 21: US Sports Bike Market (2006): Percentage Breakdown of Sales by Consumer Race - Asian, Black, Hispanic, White, and Others (includes corresponding Graph/Chart)

Competitive Scenario

Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW

Harley Davidson Inc. - A Review

SWOT Analysis

Business Strategies

Focus on Core Strengths

A Historic Review

Market Demographics

Consumer Profile

Demographics of Motorcycle Customers in the US

Trade Statistics

Exports in 2005 & 2006

Table 22: US Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country - Australia, Belgium, Brazil, Canada, Germany, Japan, Mexico, Netherlands, South Africa, Spain, Sweden, UK, and Others (includes corresponding Graph/Chart)

Exports in 2004

Table 23: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles less than 50cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)



Table 24: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles Exceeding 50 cc Not Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)

Table 25: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles Exceeding 250 cc Not Exceeding 500 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)

Imports in 2005 & 2006

Table 26: US Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country - Austria, Brazil, China, Germany, Italy, Japan, Spain, Taiwan, Thailand, UK, and Others (includes corresponding Graph/Chart)

Imports in 2004

Table 27: Top 10 US Import Sources for Motorcycles (Including Mopeds) and Cycles less than 50cc in 2004 (Volume in Units, Value in ‘000 Dollars)



Table 28: Top 10 US Import Sources for Motorcycles Exceeding 190 cc But Not Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)

Table 29: Leading US Import Sources for Motorcycles Exceeding 250 cc But Not Exceeding 290 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)

Table 30: Leading US Import Sources for Motorcycles Exceeding 800 cc But Not Exceeding 970 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)

Imports in 2003

Table 31: US Imports of Motorcycles and Mopeds by Country in 2003 (In Units)

Table 32: US Imports of Motorcycles and Mopeds by Country in 2003 (In US$'000)

Product Introduction/Innovations

Strategic Developments

Key US Players

Harley-Davidson, Inc

Polaris Industries Inc

B. Market Analytics

Table 33: US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Scooters Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)



Table 34: US Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Scooters Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 35: US Historic Review for Motorcycles and Scooters by Product Segment - Motorcycles and Scooters Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 36: US 16-Year Perspective for Motorcycles and Scooters by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters for 1994, 1997, 2007 and 2010

Table 37: US 10-Year Perspective for Motorcycles and Scooters by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Scooters for 2001, 2007 and 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current and Future Analysis

Market Trends

Heavy Weight Motorbikes: Experiencing Increasing Demand

Demographics Having an Impact on the Industry

Table 38: Canadian Market for Street Motorcycles (2006): Percentage Share Breakdown by Engine Capacity - Below 250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above (includes corresponding Graph/Chart)

Table 39: Canadian Market for Offroad Bikes (2006): Percentage Share Breakdown by Engine Capacity - 125cc & Less, 126-250cc, 251cc & Above (includes corresponding Graph/Chart)

Table 40: Canadian Market for Motorcycles (2006): Percentage Share Breakdown of Retail Motorcycle Sales by Select Province - Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland & Labr., Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan, and Others (includes corresponding Graph/Chart)



Table 41: Canadian Market for Motorcycles (2006): Percentage Share Breakdown of Retail Motorcycle Sales by Season - Mar - May, Jun - Aug, Sep - Nov, and Dec - Feb (includes corresponding Graph/Chart)

Historic Review

Imports/Exports

Table 42: Canadian Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country - Austria, Brazil, China, Germany, Italy, Japan, Taiwan, Thailand, UK, US, and Others (includes corresponding Graph/Chart)

Table 43: Canadian Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country - Czech Republic, France, Germany, Japan, Norway, Poland, Russia, South Africa, Spain, UK, US, and Others (includes corresponding Graph/Chart)

Product Introductions/Innovations

B. Market Analytics

Table 44: Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 45: Canadian Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 46: Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 47: Canadian 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 48: Canadian 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for 2001, 2007 and 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Market Overview

Deregulations Drive Market Growth

Decline in Bike Production

Current & Future Analysis

Japan Still Leads the Race in the Motorbike Segment

Japan Needs to Be on Guard as Indian Companies Proffer Competition

Competitive Analysis

Big Four in the Japanese Two-wheeler Market - A Strategic Comparison

Table 49: Leading Players in the Japanese Motorcycle Market (2001-2003)-Percentage Breakdown by Volume Sales for Honda Motor, Yamaha Motor, Suzuki Motor and Kawasaki Heavy Industries (includes corresponding Graph/Chart)

Production Scenario

Current Production Scenario

Table 50: Japanese Production of Motorcycles (including Scooters) for 2006: Percentage Share Breakdown by Engine Capacity - 50cc& Less, 51-125cc, 126-250cc and above 251cc (includes corresponding Graph/Chart)



Table 51: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) - 50cc& Less, 51-125cc, 126-250cc and above 251cc (In ‘000 Units) (includes corresponding Graph/Chart)

Table 52: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc and above 251cc (In%) (includes corresponding Graph/Chart)

A Peek into the Past

Trade Statistics

Current Export Statistics

Japanese Powered Two-Wheeler Exports

Table 53: Japanese Exports of Motorcycles (including Scooters) for 2005 & 2006: Percentage Share Breakdown by Engine Capacity - 50cc & Less, 51-125cc, 126-250cc, and Over 250cc (includes corresponding Graph/Chart)

Table 54: Japanese Exports of Motorcycles (2006): Percentage Share Breakdown by Region - Asia, Africa, Central America, Europe, Middle East, North America, Oceana, and South America (includes corresponding Graph/Chart)

Table 55: Japanese Exports of Powered Two-Wheelers by Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc and above 251cc (In '000 Units) (includes corresponding Graph/Chart)

Import Statistics

Table 56: Japanese Imports of Motorcycles (including Scooters) for 2006: Percentage Share Breakdown by Engine Capacity - 50cc & Less, 51-250cc, 251-500cc, 501-800cc, and Over 800cc (includes corresponding Graph/Chart)

A Historic Review

Product Introductions/Innovations

Strategic Developments

Key Japanese Players

Honda Motor Co., Ltd

Kawasaki Heavy Industries, Ltd

Suzuki Motor Corporation

Yamaha Motor

B. Market Analytics

Table 57: Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 58: Japanese Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 59: Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 60: Japanese 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Mopeds for the Years 1994, 1997, 2007 and 2010

Table 61: Japanese 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Table 62: Two-Wheeler Market in European Union (2006): Percentage Share Breakdown by Category - Cruiser, Endura Racing, Motocross, Naked Bikes, Sports Bike, Sports/Super Bike, Streetfighter, Supermoto/Dualsport, Tourer, Travel Endura, and Others (includes corresponding Graph/Chart)

Table 63: Volume of Motorcycles Registered by Type During January - May, 2006 (includes corresponding Graph/Chart)

Competitive Analysis

Table 64: Leading Players in the European Motorcycle Market (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, BMW, Piaggio Group, Harley Davidson, KTM, Ducati, and Others (includes corresponding Graph/Chart)

Table 65: Leading Players in the European Motorcycle Market (2004) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, BMW, Kawasaki, and Others (includes corresponding Graph/Chart)

Table 66: Leading Players in the European Scooter Market (2005) - Percentage Breakdown by Sales Volume for Piaggio Group, Yamaha, Honda, Peugeot, Kymco, Suzuki, and Others (includes corresponding Graph/Chart)

Current and Future Analysis

Traffic Congestion to Drive Two-Wheeler Demand

Powered Two-Wheeler Industry Profile in the Early 2000s

European Two-Wheeler Markets - Similar, Yet Different

European Two-Wheeler Market: Historical Evolution

Late 1990’s- A Brief Background

A Reversal of Trend

B. Market Analytics

Table 67: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 68: European Long-Term Projections for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 70: European Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 71: European Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium & Rest of Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 72: European Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 73: European 16-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Belgium and Rest of Europe for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 74: European 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Market Overview

Current and Future Analysis - The Charge of the Motorcycle Brigade

Table 75: Sales of Motorcycles by Cubic Centimeter (CC), 2005: Percentage Breakdown by Range for 80-124 CC, 125-499 CC, 500-749 CC, 750-999 CC and 1000 CC and above (includes corresponding Graph/Chart)

Table 76: Motorcycles Market in France (2005): Percentage Breakdown of Unit Sales for Yamaha, Honda, Suzuki, Kawasaki, Piaggio and Others (includes corresponding Graph/Chart)

Historic Review

Table 77: Motorcycle and Moped Production in France: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart)

Product Launch

Strategic Development

Key French Players

MBK Industrie SA

Peugeot Motocycles S.A

B. Market Analytics

Table 78: French Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 79: French Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 80: French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 81: French 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 82: French 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Current and Future Analysis

High-Powered Motorcycles Enjoy Cult Status

Motorcycles Become Popular Among Different Social Classes

Table 83: German Market for Motorcycles (>50cc) for 2006: Percentage Share Breakdown by Product Category - Chopper, Classic, Enduro, Sport Bike, Super Sportster, Touring Bike/Luxury Tourer, and Others (includes corresponding Graph/Chart)

Output and Competitive Analysis

Table 84: Leading Players in German Motorcycles Market (2006): Percentage Share Breakdown by Company - BMW, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Yamaha, and Others (includes corresponding Graph/Chart)

Table 85: Motorcycle and Moped Production in Germany: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart)

Historic Overview

Product Launches

Strategic Developments

Key German Player

BMW Group

B. Market Analytics

Table 86: German Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 87: German Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 88: German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 89: German 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 90: German 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis

Current and Future Analysis

Table 91: Italian Motorcycles Market (2006): Percentage Share Breakdown by Category- Cross, Trial, Supermoto, Tourism, Custom, Enduro, Sportive, Naked, and Others (includes corresponding Graph/Chart)

Competitive Analysis

Table 92: Leading Manufacturers of Mopeds in Italy (2005) - Percentage Breakdown by Volume Sales for Piaggio (including Aprilia), MBK/Yamaha, Malaguti, Peugeot, Honda Italia, Kymco, Italjet, Benelli and Others (includes corresponding Graph/Chart)

Motorcycle & Moped Production in Italy

Table 93: Italian Production of Motorcycles and Mopeds: 2005 & 2006 (In Thousand Units) (includes corresponding Graph/Chart)

Table 94: Motorcycle and Moped Production in Italy: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart)

A Historic Review

Product Launches

Strategic Developments

Key Italian Players

Ducati Motor Holding

Honda Italia Industriale S.p.A

Italjet Moto srl

Malaguti SPA

Piaggio

KYMCO Padana Ricambi SpA

B. Market Analytics

Table 95: Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 96: Italian Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 97: Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 98: Italian 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 99: Italian 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis

Overview

Table 100: UK Motorcycle Market (2007): Percentage Breakdown of New Motorcycles Registered by Type - Supersport, Naked, Scooter, Adventure Sport, Custom, Sport/Tour, Trail/Enduro, and Touring (includes corresponding Graph/Chart)

UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered)

by Type - Adventure Sport, Custom, Naked, and Scooter

UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered)

by Type - Sport/Tour, Supersport, Trail/Enduro, and Touring

UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered)

by Engine Capacity - 0-125 CC, 126-650CC, and 651CC+

Table 101: UK Motorcycle Market, 2005: Percentage Breakdown of New Motorcycles Registered by Type - Scooters, Sports, Naked, Dual Sport (on/off road), Custom and Touring (includes corresponding Graph/Chart)

Table 102: Top New Models Launched in the UK Market During 2005 (includes corresponding Graph/Chart)

A Current and Future Analysis

Leading Categories

Table 103: UK Market for Powered Two Wheelers in 2004 - Leading Brands Ranked by Registrations (In Units) (includes corresponding Graph/Chart)

Scooter Registrations in the UK in 2004 - Best Selling Brands Ranked by Engine

Capacity

Promotional Tactics in Two-Wheeler Market

Issues Affecting the Market

Increasing Demand for Two-Wheeler Transport

Demographics

Two-Wheelers Replacing Cars

End of Season Discounts

Motorcycle and Moped Production in the UK

Table 104: Motorcycle and Moped Production in the UK: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart)

A Historic Review

Imports/Exports

Table 105: UK Imports of Motorcycles (2005): Percentage Share Breakdown by Product Type - Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Saddles for Motorcycles, Mopeds & Scooters, and Parts and Accessories (includes corresponding Graph/Chart)

Table 106: UK Exports of Motorcycles (2005): Percentage Share Breakdown by Product Type - Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Motorcycle Side-Cars, Saddles for Motorcycles & Mopeds, Scooters, and Parts and Accessories (includes corresponding Graph/Chart)

Product Launches

Key UK Player

Triumph Motorcycle Limited

B. Market Analytics

Table 107: UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 108: UK Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 109: UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 110: UK 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 111: UK 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4e. Spain

A. Market Analysis

A Current and Future Analysis

Competitive Analysis

Table 112: Leading Motorcycle Manufacturers in Spain (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, Piaggio (including Aprilia), BMW, Harley-Davidson, Kawasaki, Triumph, and Others (includes corresponding Graph/Chart)

Production Statistics

Table 113: Motorcycle and Moped Production in Spain: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart)

A Historic Review

Product Launch

Strategic Developments

B. Market Analytics

Table 114: Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 115: Spanish Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 116: Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 117: Spanish 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 118: Spanish 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

4f. Belgium

A. Market Analysis

Current and Future Analysis

A Historic Review

B. Market Analytics

Table 119: Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 120: Belgian Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 121: Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 122: Belgian 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for 1994, 2004 & 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis

Current and Future Analysis

Historic Review

Austria

The Netherlands

Dutch Market Overview

Slow Acceptance of New Trends

Table 123: Leading Moped Brands in the Netherlands (2006): Percentage Share Breakdown by Brand - Aprilia, Derby, Hyosung, Kymco, Peugeot, Piaggio, TGB, Tomos, Yamaha, and Others (includes corresponding Graph/Chart)

Table 124: Leading Motorcycle Brands in the Netherlands (2006): Percentage Share Breakdown by Brand - Aprilia, BMW, Ducati, Harley Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Yamaha, and Others (includes corresponding Graph/Chart)

Russia

Market Size and Trends

Switzerland

Table 125: Leading Players in the Swiss Motorcycle Market (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Piaggio (including Aprilia), Suzuki, Peugeot, MBK, Kawasaki, BMW and Others (includes corresponding Graph/Chart)

Czech Republic

Market Overview

Product Launch

Strategic Developments

Key Player in Rest of Europe

KTM-Sportmotorcycle AG (Austria)

B. Market Analytics

Table 126: Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 127: Rest of Europe Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 128: Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 129: Rest of Europe 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 130: Rest of Europe 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Overview

Issues and Trends

Intellectual Property Rights (IPR) - A Weak Link for China

China Evinces Interest in the Indian Market

Plastic-bodied Gearless Scooters Accelerate Forward

Environmental Trends

Vehicle Emission Norms in India

Current and Future Analysis

A Historic Review

B. Market Analytics

Table 131: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - China, India and Rest of Asia Pacific Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 132: Asia-Pacific Long-Term Projections for Motorcycles, Scooters and Mopeds by Geographic Region - China, India and Rest of Asia-Pacific Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 133: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds - by Product Segment for Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 134: Asia-Pacific Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 135: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds - by Geographic Region for China, India and Rest of Asia-Pacific Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 136: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds - by Product Segment for Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 137: Asia-Pacific 16-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for China, India and Rest of Asia Pacific for 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 138: Asia-Pacific 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

5a. China

A. Market Analysis

Facts & Figures

Market Overview

A Current & Future Analysis

Chinese Two-Wheeler Industry - A Profile

A Highly Fragmented Market

Motorcycles - An Important Means of Transportation

Strict Pollution Norms Drive Four-Stroke Dominance

Regulatory Policies Encourage Exports

China to Focus on Increasing Export for Value Added Motorbikes

Domestic Players Encounter Stiff Competition

Trends in Retail Market

Chinese Overseas Two-Wheeler Sector - Exports or Dumping?

Price Undercutting - An Insight into Cost Structure

Intellectual Property Rights (IPR) - A Weak Link

It Pays to Develop Indigenous Design and Technology

Trade Scenario

A Positive Approach

Government Policy

Projects Where Investment is Restricted

Areas Where Foreign Investment is Restricted

Outlook for Foreign Trade

Historic Overview

Product Introductions/Innovations

Strategic Developments

Key Chinese Players

CHINA QINGQI Group Limited

China Jialing Industrial Co. Ltd. (China)

Chongqing Lifan Hongda Industry (Group) Co. Ltd

Chongqing Loncin Industries Co., Ltd

Ek Chor China Motorcycle Co. Ltd

Grand River Group

Sundiro Honda Motorcycle Co. Ltd

Jiangmen Zhongyu Motor (Group) Co. Ltd

Qianjiang Group Co. Ltd

Yongkang Seller Industry and Trade Co., Ltd

Zhejiang Sixing Machine Industrial Co., Ltd

Zhejiang Sanye Fuxin Motorcycle Co., Ltd

B. Market Analytics

Table 139: Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 140: Chinese Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 141: Chinese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 142: Chinese 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 143: Chinese 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

5b. India

A. Market Analysis

Indian Two-Wheeler Industry - An Introduction

Market Characteristics

Table 144: Leading Players in the Indian Two-Wheeler Market (2006): Percentage Share Breakdown by Company - Hero Honda, Bajaj Auto, TVS Motors, and Others (includes corresponding Graph/Chart)

Table 145: Indian Motorcycle Production, 2005: Percentage Breakdown by Volume for Hero Honda + H Motors, TVS Motors, Bajaj Auto, Yamaha and Others (includes corresponding Graph/Chart)

Table 146: Penetration in the Indian Motorized Vehicles Market for 2005/2006 (includes corresponding Graph/Chart)

Two-Wheeler Market - Analysis by Product Segment

Motorcycles - Cruising Ahead

Table 147: Indian Market for Motorcycles (2007): Percentage Share Breakdown by Product Segment - Economy, Executive, and Premium (includes corresponding Graph/Chart)

Table 148: Leading Players in Indian Motorcycles Market (Economy Segment) for 2006: Percentage Share Breakdown by Company - Bajaj Auto, Hero Honda, TVS Motors, and Others (includes corresponding Graph/Chart)

Table 149: Leading Players in Indian Motorcycles Market (Executive Segment) for 2006: Percentage Share Breakdown by Company - Bajaj Auto, Hero Honda, TVS Motors, and Others (includes corresponding Graph/Chart)

Table 150: Leading Brands in Indian Motorcycles Market (Executive Segment) for 2007: Percentage Share Breakdown by Brand - Discover, Glamour, Passion Splendor, Victor, and Others (includes corresponding Graph/Chart)

Table 151: Leading Players in Indian Motorcycles Market (Premium Segment) for 2006: Percentage Share Breakdown by Company - Bajaj Auto, Hero Honda, TVS Motors,
Table 152: Leading Brands in Indian Motorcycles Market (Premium Segment) for 2007: Percentage Share Breakdown by Brand - Discover, Glamour, Passion Splendor, Victor, and Others (includes corresponding Graph/Chart)

Indian Motorcycle Market (2005): Select Motorcycle Brands with Engine Capacity and

Price Range

New Offerings Rev up Motorcycle Market

Launch of New Models in Indian Motorcycles Market (April 2006 - September

2007)

CT 100 Tops the Popularity Charts

Indian Motorcycle Market: Four Stroke Launches (1998-2004)

Competitive Analysis

Domestic Market Scenario - Intensely Competitive

The Future

The Past

Scooters - Down But Not Out

Scooters Rise in Popularity

Table 153: Leading Players in Indian Scooters Market (2007): Percentage Share Breakdown by Company - Bajaj Auto, HML, HMSI, Kinetic, and TVS Motors (includes corresponding Graph/Chart)

Market Segmentation

Market Size

Evolution

Mopeds - A Negative Trend

Market Size

Looking Back

Two-Wheeler Market Leaders - A Segmental Analysis

Motorcycles

Table 154: Top Three Players in the Indian Motorcycles Market (2007): Percentage Share Breakdown by Company - Bajaj Auto, Hero Honda, and TVS Motors (includes corresponding Graph/Chart)

Table 155: Top Three Players in the Indian Motorcycles Market (2006): Percentage Share Breakdown by Company - Bajaj Auto, Hero Honda, and TVS Motors (includes corresponding Graph/Chart)

Table 156: Leading Players in the Indian Motorcycle Market (2003-2005) - Percentage Breakdown by Sales Volume for Bajaj Auto Ltd, Hero Honda, TVS Motor, Yamaha Motor India and Others (includes corresponding Graph/Chart)

Scooters

Table 157: Leading Players in the Indian Scooter Market (2003-2005) - Percentage Breakdown by Sales Volume for Bajaj Auto, Honda Motorcycle & Scooter, Kinetic Motor, LML, TVS Motor and Others (includes corresponding Graph/Chart)

Mopeds

Table 158: Leading Players in the Indian Moped Market (2003-2005) - Percentage Breakdown by Sales Volume TVS Motor, KEL and Others (includes corresponding Graph/Chart)

Current & Future Analysis

Trends and Issues

Companies Target Exports Market

Indian Manufacturers Focus on the Growing Indonesian Market

Competitive Scenario in Indian Market

Market Gears in for 125cc

Motorcycles Sales Strike a New Gear

Scooters Bounce Back

China Evinces Interest in the Indian Market

Niche Markets Feeling the Heat of Competition

Manufacturers Focus on New Product Innovations

The Indian Defense

An Insight into the Consumer Perception

Plastic-bodied Gearless Scooters Accelerate Forward

Shift in Consumer Attitudes

Focus on Exports

Table 159: Indian Two Wheeler Exports (2006): Percentage Share Breakdown by Product Segment - Motorcycles, Scooters, and Mopeds (includes corresponding Graph/Chart)

Table 160: Indian Two Wheeler Exports for 2002-2005 by Company - Bajaj Auto, Hero Honda, Yamaha, HMSI, TVS Motors, and Others (In Units) (includes corresponding Graph/Chart)

Shift Towards Japanese Design Over Italian Design

Environmental Trends

Vehicle Emission Norms in India

Table 161: Emission Norms in India for Two & Three Wheelers

Meeting Stage-I (India) Emission Norms

Technology for Meeting Emission Norms

Indian Two-Wheeler Industry - A Historic Review

Factors Fueling Growth

Product Introductions/Innovations

Strategic Developments

Key Indian Players

Bajaj Auto Limited

Hero Honda Motors Limited

Honda Motorcycle & Scooter India (Private) Ltd

Kinetic Engineering Limited

Kinetic Motor Company Limited

LML Ltd

Majestic Auto Limited

Royal Enfield Motors

TVS Motor Company Limited

Yamaha Motor India Private Limited

B. Market Analytics

Table 162: Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (100cc & Below, 101cc-125cc and Above 125cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 163: Indian Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (100cc & Below, 101cc-125cc and Above 125cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 164: Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 165: Indian 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 166: Indian 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (100cc & Below, 101cc-125cc and Above 125cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

5c. Rest of Asia-Pacific

A. Market Analysis

Overview

A Current & Future Analysis

A Historic Review

Australia

Overview

Zooming Motorcycle Market

Table 167: Australian Motorcycles Market (2001-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

Table 168: Australian Motorcycles Market (2002 - 2004): Annual Sales Estimates by States for New South Wales, Queensland, Victoria, Western Australia, South Australia, The ACT, Tasmania, and Northern Territory (In Units) (includes corresponding Graph/Chart)

Leading Motorcycle Brands

Table 169: Leading Motorcycle Manufacturers in Australia (2002-2004): Ranked by Annual Sales for Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, KTM, BMW, Triumph, Ducati, Aprilia, and Others (In Units) (includes corresponding Graph/Chart)

ASEAN

Hong Kong

Table 170: Hong Kong Market for Motorcycles (2006): Percentage Market Share by Leading Players - Honda, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding Graph/Chart)

Indonesia

An Overview of Domestic Motorcycle Industry

Motorcycles - Current Scenario

Hike in Fuel Prices Affects Production

Rise in Interest Rates Slows Down Market in 2006

Country to Witness Rise in Production Capacity

Demand for Automated Scooters Continue to Soar

Chinese Players Face Slump in Sales in the Indonesian Market

Indonesian Motorbike Market Dominated by Japanese Players

Competitive Landscape

Table 171: Leading Players in Indonesian Motorcycles Market (2006): Percentage Share Breakdown by Company - Honda, Suzuki, Yamaha, and Others (includes corresponding Graph/Chart)

Table 172: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown by Type - Automatic Scooter, Cub, Sport Bike, and Others (includes corresponding Graph/Chart)

Table 173: Leading Players in Indonesian Motorcycles (Cubs) Market (2006): Percentage Share Breakdown by Company - Honda, Suzuki, Yamaha, and Others (includes corresponding Graph/Chart)

Table 174: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown of Leading Models - Honda Supra Fit, Honda Supra X125, Suzuki Smash, Yamaha Jupiter Z, Yamaha Jupiter MX, Yamaha Mio, Yamaha Vega R, and Others (includes corresponding Graph/Chart)

Table 175: Motorcycles Market in Indonesia: New Models Launched in 2006

Table 176: Leading Motorcycle Players in Indonesia (2005) - Percentage Breakdown by Volume Sales for Honda, Yamaha, Suzuki, Kawasaki, Kymco and Piaggio (includes corresponding Graph/Chart)

Table 177: Indonesian Motorcycle Exports, 2000- 2004 (includes corresponding Graph/Chart)

Market Musings

Table 178: Indonesian Production of Motorcycles (2006): Percentage Share Breakdown by Company - Honda, Kanzen, Kawasaki, Kymco, Suzuki, Vespa Piaggio, and Yamaha (includes corresponding Graph/Chart)

Table 179: Indonesian Motorcycles Market (2001-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

Table 180: Indonesian Motorcycles Market (2000-2004) by Production Volume ('000 Units) (includes corresponding Graph/Chart)

Malaysia

Malaysian Motorcycle Industry - A Profile

Table 181: Leading Motorcycle Makers in Malaysia (2005) - Percentage Breakdown by Market Share for Honda Malaysia Sdn., Bhd., Motosikal Dan Enjin Nasional Sdn., Bhd., Yamaha Motors Sdn., Bhd., Suzuki Malaysia Sdn., Bhd. And Others (includes corresponding Graph/Chart)

Table 182: Malaysian Motorcycles Market (2001-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

Factors Influencing Motorcycle Demand

Traffic Jams

Rural Undeveloped Roads

Parking Rates

Ideal for Lower Income Group

Factors Hampering Motorcycle Market Growth

Wider Roads

Motorcycle Accidents

Low Fuel Prices

Credit Facilities & Lower Interest Rate

Motorcycle Theft

Competitive Analysis

Table 183: Leading Motorcycle Makers in Malaysia (2002-2004) - Percentage Breakdown by Production Volume for Honda, Yamaha, Suzuki, Modenas and Kawasaki (includes corresponding Graph/Chart)

Table 184: Leading Motorcycle Makers in Malaysia (2002-2004) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, Kawasaki and Modenas (includes corresponding Graph/Chart)

Key Malaysian Player

Motosikal Dan Enjin Nasional Sdn. Bhd

Philippines

Marketplace Description

Table 185: Motorcycles Market in Philippines (2001-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

Taiwan

Overview of Two-Wheeler Industry

Table 186: Export of Motorcycles During January-April, 2006 (includes corresponding Graph/Chart)

Table 187: Powered Two Wheeler Market in Taiwan (2001-2010): Annual Sales Volume for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units) (includes corresponding Graph/Chart)

Production Scenario

San Yang Leads the Race

Table 188: Leading Motorcycle Makers in Taiwan (2001-2004) Ranked by Production Volume - San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (In '000 Units) (includes corresponding Graph/Chart)

Table 189: Leading Motorcycle Makers in Taiwan (2001-2004) - Percentage Breakdown by Production Volume for San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (includes corresponding Graph/Chart)

Key Taiwanese Players

Her Chee Industrial Co., Ltd

Kwang Yang Motor Co., Ltd

KYMCO

Motive Power Industry Co., Ltd

Sanyang Industry Co., Ltd

Tai Ling Motor Co

Yamaha Motor Taiwan Co., Ltd

Thailand

Market Overview

Table 190: Leading Motorcycle Makers in Thailand (2005) - Percentage Breakdown by Market Share for Asian Honda Motor Co., Ltd., Yamaha Motors (Thailand), Thai Suzuki Motor Co., Ltd., Tiger Motorcycles (Thailand), Kawasaki Motors Corp., JRD Thailand Co., Ltd. and Others (includes corresponding Graph/Chart)

Table 191: Motorcycles Market in Thailand (2001-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

Table 192: Thai Production of Motorcycles (2006): Percentage Share Breakdown by Company - Honda, JRD, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding Graph/Chart)

Vietnam

Market Overview

Motorcycle Industry Set for a Leap

Vietnamese Motorcycle Production Increases

Role of Government in Vietnamese Motorcycle Market

Affordability - The Key Criteria

The Chinese Threat

Market in Recent Past

Table 193: Motorcycles Market in Vietnam (2000-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart)

South Korea

Highway Ban Spells Doom for Heavy Motorcycles

Pakistan

Table 194: Leading Motorcycle Players in Pakistan, 2005: Percentage Breakdown of Market Share for Atlas Honda, Dawood Yamaha, Suzuki Motorcycles Pakistan Ltd., Saigol Oingqi and Rustam & Sohrab (includes corresponding Graph/Chart)

Product Introductions/Innovations

Strategic Developments

B. Market Analytics

Table 195: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 196: Rest of Asia-Pacific Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 197: Rest of Asia-Pacific Historic Review for Motorcycles and Mopeds by Product Segment - Motorcycles and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 198: Rest of Asia-Pacific 16-Year Perspective for Motorcycles and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles and Scooters for 1994, 1997, 2007 and 2010

Table 199: Rest of Asia-Pacific 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds for 2001, 2007 and 2010 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Motorcycles Market: An Overview

Current & Future Analysis

Major Drivers

Price: Major Deterrent to Personal Ownership

Historic Review

Brazil

Overview and Competitive Analysis

Table 200: Leading Players in the Brazilian Motorcycle Market (2007): Percentage Breakdown by Company - Honda, Yamaha and Others (includes corresponding Graph/Chart)

Table 201: Leading Players in the Brazilian Motorcycle Market (2005): Percentage Breakdown by Sales Volume for Honda, Yamaha and Others (includes corresponding Graph/Chart)

Table 202: Leading Players in the Brazilian Motorcycle Market (2002-2004): Percentage Breakdown by Sales Volume for Honda, Yamaha and Others (includes corresponding Graph/Chart)

Colombia

Table 203: Leading Players in Colombian Motorcycles Market (2006): Percentage Share Breakdown by Company - Suzuki, Yamaha, Honda, Auteco, and Others (includes corresponding Graph/Chart)

Strategic Developments

Product Introduction

B. Market Analytics

Table 204: Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 205: Latin American Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 206: Latin American Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 207: Latin American 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 208: Latin American 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

7. Rest of World

A. Market Analysis

Current & Future Analysis

Historic Review

Israel

Market Overview

Table 209: Israel Two-Wheelers Market (2000-2005): Annual Sales Volume by Engine Capacity (Upto 50cc, 51cc-250 cc, and Above 251cc) (In Units) (includes corresponding Graph/Chart)

Table 210: Two-Wheelers Market in Israel - Price Range by Engine Capacity

B. Market Analytics

Table 211: Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 212: Rest of World Long-Term Projections for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 213: Rest of World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 1994 through 2000 (includes corresponding Graph/Chart)

Table 214: Rest of World 16-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 1994, 1997, 2007 and 2010 (includes corresponding Graph/Chart)

Table 215: Rest of World 10-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2001, 2007 and 2010 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 214 (including Divisions/Subsidiaries - 276 )

Region/Country Players

The United States44

Canada1

Japan 4

Europe 75

France 6

Germany9

The United Kingdom10

Italy 29

Spain 5

Rest of Europe 16

Asia-Pacific (Excluding Japan) 138

Latin America 1

Middle East13

Abstract

This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units. The specific product segments discussed are Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. The report profiles 214 companies including many key and niche players worldwide such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding, Harley-Davidson, Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India, Hyosung Motors & Machinery Inc., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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