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Wine

Published by: Global Industry Analysts

Published: Mar. 1, 2008 - 1199 Pages


Table of Contents


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions And Scope Of Study

Still Wines

Red Wines

White Wines

Rose Wines

Sparkling Wines

Fortified Wines

Vermouth

Others

Non-Grape Wine

Wine Coolers

Ice Wine

II. EXECUTIVE SUMMARY

1. Market Overview

Key Challenges Facing the Global Wine Industry

Industry Overview

Alcoholic Beverages: An Integral Part of Various Customs

Wine: Smallest Segment in the Alcoholic Beverages Market

Characteristics of Wine Market

Key Market Statistics

Table 1: Global Wine Market (2005): Breakdown of Wine Production in Million Liters In Major Countries - France, Italy, Spain, the United States, Argentina, Australia, South Africa, Germany, Chile China and Portugal (includes corresponding Graph/Chart)

Table 2: Global Wine Market (2005): Per Capita Consumption in Liters by Select Country - France, Italy, Portugal, Croatia, Switzerland, Spain, Denmark, Hungary, Uruguay, Austria, Argentina, Greece, Romania, Germany, Netherlands, Australia, Belgium-Luxembourg, New Zealand, United Kingdom, Ireland, and United States (includes corresponding Graph/Chart)

World Trade Statistics

Table 3: World Wine Exports (2005): Percentage Breakdown of Export Volume by Country-Italy, France, Spain, Australia, Chile, The US, Moldova, South Africa, Germany, Argentina, Portugal and Others (includes corresponding Graph/Chart)

Table 4: World Wine Imports (2005): Percentage Breakdown of Import Volume by Country - The UK, Germany, The USA, Russia, France, The Netherlands, Other Central Eastern Europe, Canada, Belgium- Luxembourg and Denmark (includes corresponding Graph/Chart)

Table 5: World Wine Exports (2005): Percentage Breakdown of Export Value by Country - France, Italy, Australia, Spain, Chile, Germany, The US, South Africa, Portugal, New Zealand, Argentina and Others* (includes corresponding Graph/Chart)

Table 6: World Wine Imports (2005): Percentage Breakdown of Import Value by Country - The UK, The USA, Germany, Belgium-Luxembourg, Canada, Netherlands, Japan, Switzerland, Russia, France, Denmark, Sweden and Others* (includes corresponding Graph/Chart)

Table 7: Global Bottle Wine Market (2005): Percentage Share Breakdown of Value Sales through Leading Distribution Channels in Select Countries - France, Italy, USA, Chile, Germany, Spain, and Australia (includes corresponding Graph/Chart)

Global Trends

New World Wine Producers Capturing France’s Global Market Share

New World Wines vs. Old World Wines

Inflated Production Holds Value Growth

Sophisticated Lifestyles Elevate Wine Consumption

Health Benefits Driving Growth in Wine Market

Wine Decreases Risk of Dementia

Popularity of Still Red Wine

Health Benefits of Red Wine Consumption

Champagne Consumption

Supply Deficit: A Major Threat

Impact of Champagne Bubbles

Emergence of Online Wine

TCA Contamination

Bag-in-Box Wine

Table 8: Leading Brands in the Global Bag-in-Box Wine Market (2004): Percentage Breakdown for White Zinfandel, Chablis, Other Special Natural, Blush Chablis, White Grenache, Chardonnay, Merlot, Cabernet Sauvignon and Others (includes corresponding Graph/Chart)

Point-of-Sale Items

Core Wine Consumers vs. Marginal Wine Consumers

Distribution

Other Developments

Trends in Lifestyle

Busy Lifestyles

Trendy Drink

Disposable Income

Urbanization

Climatic Factors

Wine-Drinking Occasions

Dining Out

Health Benefits - The “French Paradox”

Falling Alcohol Consumption

Cultural Issues

Religion

Tourism

Gray and Black Markets

Internet - Business 2 Business (B2B)

Retail Markets Vs. Horeca Markets

Volume Sales - Retail Vs. Horeca- A Historic Review

Table 9: Retail Vs. Horeca Sales of Wine Worldwide (2000): Percentage Breakdown of Volume Sales by Region - Western Europe, Eastern Europe, North America, Latin America, Australasia, Asia-Pacific,Africa and the Middle East (includes corresponding Graph/Chart)

Value Sales - Retail Vs. Horeca- A Historic Review

Table 10: Retail Vs. Horeca Sales of Wine Worldwide (2000): Percentage Breakdown of Values Sales by Region - Western Europe, Eastern Europe, North America, Latin America, Australasia, Asia-Pacific, Africa and the Middle East (includes corresponding Graph/Chart)

2. Product Overview

History of Wine

Flavors of Wine

Definition of Wine

Production Process

Production Types

Wine Composition

Types of Wines

Still Wines

White Wines

Popular White Wines

Red Wines

Red Wine Varieties

Rose Wines

Sparkling Wines/Champagne

French Champagne/Sparkling Wines

Californian Champagne/Sparkling Wines

Champagne

Other Sparkling Wine

Fortified Wines

Types of Fortified Wine

Vermouth Wines

Types of Vermouth

Others

Non-Grape Wine

Wine Coolers

Ice Wine

Other Wines

Common Classification of Wine

Quality Wine

Various Types of Quality Wine

Country Wine

TableWine

Product Innovation

Wine Analyzer

3. Primary Producers of Wine

Major Wine Producing Regions Worldwide

Europe - Traditional Producer

Growing Competition from New World Wines

France

Rhone Valley

Bordeaux

Languedoc

Burgundy

Alsace

Germany

Italy

Piedmont

Spain

Portugal

The United States

California: Leading Producer of Wine in the US

Santa Barbara

Washington

Australia

Australian Wines in the International Market

New Zealand

Argentina - Largest Wine Producer in South America

Chile

4. Key Markets

The United States

Europe

Study Reveals Declining Popularity of Wine

Asia-Pacific

Australia

China

India

Korea

Taiwan

Thailand

Latin America

Argentina

Brazil

Chile

5. Product Introductions/Innovations

Grgich Hills Launches First Biodynamic Wine

Constellation Launches First Style-Bar Wine in UK

Hyatt Announces Introduction of Signature Wine Brand

Chatham Hill Winery Unveils Wine Containing Pomegranate

Boisset Launches New Pet Packed French Wine

R.H. Phillips Vineyard Announces Re-launch of Night-Harvest by R.H Phillips Line

Freixenet Announces U.S Launch of New Spanish Wine

Caviro Plans Introduction of Vinissimo Wine Brand in Ontario

Ironstone Vineyards Plans to Roll Out Novel Wine Brand

Grupo Osborne Announces New Solaz Wines

Freixenet USA Announces Launch of Nick Faldo Selection Wines

Sainsbury to Introduce Wines in Low Alcohol Category

Diageo Announces New Sauvignon Blanc Wine

585 Wine Partners Rolls Out Wine Brand of Russian River Valley Origin

Pernord Ricard Launches New Montana Sparkling Wine

De Bortoli Announces Two New Wines

Lillydale Estate Wines Launches Two New Vintage Wines

US Market Permits New French Wine Grape

Mount Pleasant Launches Maurice O’Shea Shiraz

Lillydale Estates Releases New Vintages of Wines

Suntory Announces Re-Launch of Henriot Champagne Brand

Suntory Launches Laurent-Perrier Champagnes in Japan

Zonnebloem Announces New Vintages of Red Wines

Diamond Estates Plans Release of Dan-Aykroyd Signature wines

Delicato Family Vineyards’ Wines Is Now DFV Wines

Four Seasons Wines to Launch Zinzi

De Bortoli Launches Innovative King Valley Wine

Tesco Expands New Zealand Wine Range

Changyu to Reveal Wine Quality Grading System in China

Fruité Catalan Set for Launch in UK

France to Roll Out National Wine brand

Carlsberg to Roll Out Invenio Wines

Pernod Ricard to Launch World’s Expensive Champagne

Hardy Launches ‘Shuttle’

Sainsbury's Introduces Healthy Wine

Rays Station Launches Red Wine for Men

Seagram India Launches First Wine Brand

Beaulieu Launches New Red Wine Blend

CSM Launches New Merlot Wine

Diageo Rolls Out Australian Premium Wine Brand

Domaine Terlato & Chapoutier Rolls Out First Wines

Blackstone Winery Announces Two New Wines

Blackstone Launches New Wines in Winemaker’s Select Range

Cellar Door, Hunees Family Announce Two New Wines

Arbor Mist Announces Wine in Apple Flavor

Brian Carter Announces First Euro-Blend Winery in Washington

Clos Lachance Winery Announces New Wine Series

Evans & Tate Wine Group Plans Launch of New Wines

Mount Pleasant Announces Two New Wines

Foster's Rolls Out New 'Country of Origin' Series Wines

De Bortoli Unveils Windy Peak Pinot Noir Chardonnay Sparkling Wine

Alice White Adds Cabernet-Merlot

Canandaigua Wine Rolls Out Western Australia's Premium Wines in the US

Suntori Releases New Wines in the Tomi-No-Oka Lineup

Centerra Expands Tetra Prisma Wines Portfolio

Brown-Forman Introduces Durbanville Hills South African Wines

Canandaigua Launches Quail Label Wines in 375 ml Packaging

Hardy Wine Company Relaunches Houghton White Burgundy Wine

Hardys Announces Launch of Oomoo Unwooded Chardonnay

Canandaigua Announces New Wine Brand

Brown-Forman Announces Launch of New French Wine

Woodbridge Announces New Vintages of Select Vineyard Series Range

Virgin Group of Companies Announces Launch of Virgin Wine Brand

De Bortoli Launches Three Sero Labeled Wines

De Bortoli Launches Windy Peak Pinot Grigio

Indage Group Launches Wine in Low-Price Category

Elgin Vintners Announces First Wine

Sokol Blosser Launches Wine with Dundee Hills Appellation

Rainier Wine Announces New Lifestyle Wine Brand

New English Wines from ASDA & Choirs

Sutter Home Unveils Entry-Level Wines for Convenience-Stores

Blue Nun Introduces White Wine in Rexam’s Elegant Bottles

Pacific Wine Ventures with Group One to Unveil New Wine Brand

Halewood Adds New Flavors to Lambrini

Asconi Unveils New Champagne Line

Raisin Social Launches Cape Blend Wine

Sainsbury Unveils Sainsbury Wine

Gandia Unveils New Varietal Wines

Thresher Introduces New Wines

BRL Hardy Unveils Seventh Moon Brand

Almaden Launches Two New Flavors

GBL Unveils New Wine for Women

Co-op Introduces Wines from South Africa

Reynolds Rolls Out New Product Range

Lake Sonoma Winery Launches 1999 Alexander

Seagram de Argentina Unveils Mumm Cuvee Champagne

McGuigan Introduces New Brand

Mudgee Valley Launches New Wines

ND Wines Introduces New Array of Premium Wines

BRL Introduces South African Wine

BRL Hardy Unveils New Range of Wines

Laurent-Perrier Unveils New Version of Grand Siecle La Cuvee Champagne

Emeril and Fetzer Introduces New Range of Wines

Botavina Winery Launches Herbal Wine

Hunter's Marlborough Releases Hunter's Marlborough Wine

Gallo Introduces Mcwilliam's Hanwood Estate Brand Wines

Sainsbury Launches Babe Wine

Ecco Domani Launches New Product Line

Vintage Wine Distributor Releases Happy Cat Wine

Bodegas Trapiche Releases Septiembre Vino Blanco in Argentina

Snowdon Wines Launches New Wines in Australia

Dry Creek Unveils New Wine Varieties

Seagram de Argentina Unveils Mumm Cuvee Champagne

Wyndham Estate Rolls Out Bin 999 Merlot

Allied Domecq Spirits & Wine (I) Launches Mumm's Champagne in India

Nardone Baker (Australia) Launches Wara Mantra Range of Wine

Vina Errazuriz (Chile) Rolls Out Four New Red Wines

Gloria Ferrer Champagne Caves Unveils 1985 and 1986 Carneros Cuvee Extended Tirage Series of Sparkling Wines

Zonin Rolls Out 10 Styles of Wine

Bodegas Trapiche Launches a New Line of Wine

Atalon Winery Launches Two Varieties of 1997 Mountain Estate Wine

La Palma Launches New Classic, Reserve Wine and Gran Reserva Lines

Bodegas Alvear Launches Vinalange Vino Variety of Red Wine in Spain

Torres (Spain) Unveils 1998 Gran Sangre de Toro, 2000 Vina Sol white wine and Santa Digna Sauvignon Blanc

Strofilia Rolls Out 1999 Dry White Variety

Babachim Launches Bitter Black and Blush Line

Dry Creek Vineyard Launches "New" Dry Creek Vineyard 1999 Pinot Noir Wine and 1999 Chardonnay Wine

Kobrand Launches Louis Jadot 1999 Beaujolais-Villages Red Burgundy TableWine from Maison Louis Jadot

Winesellers Offers Georges Duboeuf Moulin-a-Vent Red Beaujolais Wine

Bodegas Covitoro Unveils Vina Virgen Blanco Dulce Vino

McWilliam's Wines Rolls Out 5 New Varietals of Wine

Gloria Ferrer Champagne Caves Triggers Champagne Caves 1992 Royal Cuvee Brut

Mildara Blass Introduces Cabernet Merlot Coonawarra and Chardonnay Wines

Rodney Strong Vineyards (California) Rolls Out 1996 Symmetry Red TableWine

Shafer Vineyards Introduces Three Napa Valley Shafer Wines

Normans (Australia) Develops Kosher Pinot Noir Wine

Bodegas Farina Rolls Out Gran Colegiata Vino 1998 Wine in Spain

Parmalat Spa Introduces Parmalat Sangri

Seagram Beverage Expands Bottled Seagram Wine Cooler Product Line

In2wine Introduces Deluxe Vinometer Wine Thermometer

Eckes Rolls Out Freixenet Rosado Seco Cava Sekt Champagne in Germany

Peninsula Wine Negociants Launches Floating Mountain Sauvignon Blanc 1999 Wine in New Zealand

Orlando Wines Launches Triggers 1998 Shiraz

Bodegas Principe de Viana Launches Vino Tinto Reserva 1994 and 1998 in Spain

Remy Amerique Launches Piper Sonoma Premier Sparkling Wines in Two Varieties

6. Recent Industry Activity

E. & J. Gallo Acquires William Hill Winery

Ste. Michelle Acquires Leap Wine Cellars and Vineyards of Stag

CBR, Punch Taverns Acquire Matthew Clark

Hardy Wine to Divest Kamberra Winery

Changyu Establishes JieBaiNa Wine Production Center

Diageo Acquires Minority Stake in Nuvo

Southern Wine & Spirits to Acquire Paramount Distillers Brokerage Operation

Cloudy Bay Acquires Cellier le Brun Vinery

NWWC Acquires Hyland Vineyard

Republic Completes Merger With NDC

Foster’s Wine Sells International Wine, Windsor Vineyards

Brunton Acquires Jeriko, Bellisimo and VinoVenue

NZWF Acquires Clifford Bay Estate

Southern Wine & Spirits of New York Acquires Assets of Eber-NDC

Champagne Indage Acquires Tandou Subsidiary

Cockatoo Ridge Wines Acquires Australian Commercial Wines

Wine Trust Completes Acquisition of Croizet

Foster’s to Divest Wine Clubs & Services Assets

Vintage Wine Trust Acquires Matchbook Vineyard

Galt & Taggart Capital to Acquire Stake in Teliani Veli

San Pedro Completes Acquisition of Leyda Winery

V&S Group Acquires Amundsen

TowerBrook Acquires BevMo!

Roza Hills Acquires Constellation’s Winery

Charmer Industries Announces Merger with Peerless Importers

Charmer Sunbelt Group to Merge with Bulldog Ventures Ltd

Brindco Acquires Stake in Grover Wines

Diageo Highlands to Acquire Equity in Quanxing

Cecchetti Wine Company Marks Presence in the US Wine Industry

Folio to Distribute Villa Sandi Wines in The US

GIV, 585 Wine Partners Collaborate Over New Italian Wine

E&J Gallo Inks Distribution Contract with Spendrups Vin

Foster’s Inks Distribution Pact with BB&B

Carlsberg Develops Invenio Wine Brand

YVWGA Revives Wine Yarra Valley Wine

Amfora to Establish Joint Venture

Evan & Tate Divests Stake in Scott Street

Signature Wines to be Dubbed Signature Wines & Beverages

E&J to Market Malbec Wine in US

Mey Icki to Start Wine Making in France

Yantai Changyu Sets Up Wine Division

Cobra Beer to Launch New Varieties of Wine

Camson to Launch Organic Pomegranate Wine

Millennium Import Takes Over Belvedere Trademarks

UB Group Acquires Bouvet Ladubay

Jim Beam Brands Renamed with a Novel Visual Identity

Bulgari to Manufacture Wine for Italy

Diageo PLC to Expand Argentine Wine Assets

Pernod Ricard Streamlines Management Structure

Pernod Forms New Pacific Wine Group

French Laroche Acquires Chilean Wine Property

Canandaigua Adopts New Name and Logo

Billington Imports Acquires Havens Wine Cellars

Trinchero Acquires Napa Cellars

Brown-Forman Signs Agreement with Italiano Vini

Foster’s Group to Divest Wineries, Production Facilities

Spier Wines Enters into an Agreement with Cape Coastal Vintners

Neqtar Acquires Evans and Tate Winery

Waipara Hills Wine Estate Acquires Canterbury House

Jackson Family Acquires Murphy-Goode Estate Winery

Jackson Family Acquires Legacy Estates

Jackson Family Farms Sets Up Wine Division

McDowell Takes Over Bouvet Ladubay

Oatley Wines Acquires Orlando Wines’ Facilities

Kirin Acquires Mercian

Constellation Brands Acquires Vincor International

Waverley Acquires Cellar Wines Direct

Brown-Forman to Merge Wine & Spirit Organizations

Percept Brands Acquires Waterbrook Winery

Brown-Forman Divests Jekel Facilities

Esterlina Vineyards Acquires Everett Ridge Winery

Boizel Acquires Lanson International

The Cellarnet Acquires Wine Portfolio

The Wine Group Acquires Bonny Doon's Major Brands

Corby Distillers, Pernod Ricard Agree on Mutual Business Strategy

Sula Acquires Pimpane Wine Plant

Straight Up Acquires Straight Up Productions

Champagne Indage Acquires McKinley Vintners

Diamond Estates Takes over Brave New Wines

DSWE Takes over Wave Imports

Winebow Acquires Boston Wine

Simon Gilbert Acquires Cassegrain

De Bortoli Signs Partnership Deal with Aspri Spirits

Cantina, Sultania Trade Enter Joint Venture

UB Group to Establish Winery near Pune

Paterno Enters Partnership Deal with Rothschilds

Southern Wine & Spirits Partners Alaska Distributors

Global Wine Group Signs Distribution Agreements

Stella Acquires Alexandra Bridge

Firesky Media to Acquire Chateau Routon

ICG America Takes Over California Reds Wine Club

Vintage Wine Trust Purchases Hopland and San Mateo Properties

McWilliam’s Extends Alliance with AWH

Puento Acquires La Buena Vida Vineyards

Foster’s Divests Foster’s Brand in Europe

Vintage Wine Trust Takes Over Sweetwater Vineyard

Halewood Takes Over Ginger Wine Brand

WWC Acquires Goldschmidt

La Martiniquaise Acquires SocoDivin

Lazio Wine Cooperatives Sets Up Wine Cellar Consortium

V V Food & Beverage Acquires JSL Co., Ltd

Camus Signs Agreement with Dragon Seal

IBG Starts Online Winery Stores

Racke Group Adds Yellow Tail to Product Portfolio

Coca-Cola Israel to Expand into Wine

Ratos Took Over Arcus Gruppen Co

Great Vine Winery Acquires deLorimier

Artisans & Estates Acquires La Jota Vineyard Company

McWilliam's Wines Ally with Australian Wine Holdings

Constellation Acquires Rex Goliath Brand

Waipara Merges with New Zealand Vineyard Estates

360 Global Acquires Viansa Winery

Legacy Takes Over Byron and Arrowood Wineries

Southern Wine & Spirits Acquires Lauber Imports

CL Financial Acquires ChateauOnline

E&J Gallo Acquires Barefoot Cellars

MMD Enters Partnership with Pio Cesare Winery

Castel Takes Over Wine Cellar

Fortune Acquires Allied Domecq’s Liquor Brands

Foster’s Wine Estates to Sell Geyserville Winery

Andrés Wines Acquires Cascadia Brands

Andrés Wines Acquires Red Rooster Winery

Andrés Acquires Thirty Bench Winery

Diageo Acquires Chalone Wine Group

Vinfruco Merges with Stellenbosch

Monarchia Merges with Matt Bros

Southern Wine Acquires Premier Wine

E&J Gallo Winery to Acquire Bridlewood State Winery

Allied Domecq Acquires Gary Farrell Wines

Trinchero Purchases Folie A Deux Winery

Washington Wine & Beverage Buys Out Glen Fiona Winery

Wine Group Acquires Golden State Vintners

Knightsbridge Acquires Kirkland

Mendocino Wine to Purchase Parducci Wine Cellars

Trinchero Family Estates Buys Out Reynolds Wines

Constellation Brands Acquires Robert Mondavi

Vina Errazuriz Buys Out Vina Caliterra

Vinesse Purchases Royal Oaks Winery

Fortune Brands Purchases Wild Horse Winery & Vineyards

Vincor Acquires Western Wines

Constellation Brands Acquires Ruffino Casa

Diageo to Purchase Vineyard from Chalone Wine

Blavod Bags Distribution Contracts

Foster’s to Initiate Bottling Facility in Barossa

Racke Divests Sparkling Wine & Spirit Portfolio to Henkell

Changyu Divests 45% Stake

Overline to Invest in Myakhov Vodka

Constellation Brands Acquires BRL Hardy

Citation Holdings and Kovacs Buy Boschendal Winery

Kendall-Jackson Exits Argentinean Wine Market

Evans & Tare Merges with Cranswick Premium Wines

Reh Kendermanns Enters into a Joint Venture with WeightWatchers

Winn-Dixie Opens New Club

First Quench Changes Name

Allied Domecq Acquires Montana Wines

Evans & Tate Purchases Scott Street Portfolio

Southern Wine & Spirits of America Acquires Majority Stake in Romano Bros

Vincor Acquires Goundrey Wines

K-J’s Subsidiary Takes Over Eringa Park

Allied Domecq Buys Montana, Bodegas y Bebidas, Graffigna and Balbi

Claro Group Takes Over Terra Andina Brand

BRL Joins Forces with Stellenbosch

South Africa-based Wineries Forms Afrivin

Virgin Wines Partners with Matthew Clark

Matthew Clark Signs Partnership Agreement with Calatrasi

Talus Cellars and Netflix Enter into Partnership

E&J Gallo Winery Signs Contract with Suntory

Garcia Carrion Contracts with Wal-Mart

Tuart Resources Enters into a Sales Contract with NexBanc

Shaw Wallace in Contract with International Wine Producers

Bibendum Pens Deal with Grands Vins de Gironde

Majestic Wine Expands Business

Joaquin Moya, Juan Vila, and Osborne Establishes New Wine Company

Hy-Vee Opens New Wine Store

ACI Sets up World’s Largest Wine Bottle Factory

Osborne & Cia Establishes Osborne Seleccion

Terlato Wine Group Divests 49% Stake in Three Businesses

Viticoltori Friulani La Delizia Sells Brands to Wine Group

Diageo Sells Glen Ellen Wines to Franzia Winery

Southcorp Sells off Tulloch Brand, Winery and Vineyard

Winecorp Shuts Down the UK Division

Capespan Closes Down Vinfruco in the UK

Majestic Wine Acquires Les Celliers de Calais

Southcorp Wines Signs an Exclusive Agreement with Matthew Clark

Pacific Wine Partners Acquires Blackstone Winery

Beringer Blass Wine Estates Acquires Tarac Bottlers

Freixenet Acquires Yvon Mau and Wingara

Lion Nathan Acquires an Additional 5% Stake in Montana

EVineyard Acquires Wine.com

Beringer Blass Wine Estates Acquires Stake in Matua Valley Wines

Southcorp and Rosemount Estates Merge

Diageo & Pernod Ricard Acquire Global Spirits & Wine Business of Seagram

Chateau Dassault Enters into Joint Venture with Vina San Pedro

Southcorp Signs Contract with Suntory for Distribution of Lindemans Wines in Japan

Bodegas Norton Invests in the Mendoza Province Vineyard

European Commissions Approves Canadian Ice Wine Imports

Foster's Brewing Group Acquires Beringer Wine Estates Holdings

Mildara Blass Acquires Stake in Sobernab

Sinegeria Acquires Beltsy

Wine.com Buys European Wine Exchange

Bohemia Sekt Takes Over Hubert

Shaw Wallace Creates Full-Fledged Wine Division

Federico Paternina Establishes New Wine Plant in Burgos, Spain

Allied Domecq Makes Central Coast of California the Main Source of Grapes

Russia Introduces New Import Duties for Wines

Keo Wines Launches New Labeling for the Cypriot Brand Red and White Wines

Campari International Acquires Cinzano Vermouth from Diageo

7. Focus on Select Global Players

Bacardi Limited (UK)

Brown-Forman Corporation (USA)

Castel Group (France)

Constellation Brands, Inc. (USA)

Robert Mondavi Winery (USA)

Hardy Wine Company (Australia)

E.&J. Gallo Winery (USA)

Boizel Chanoine Champagne (France)

Maison Burtin (France)

Kendall-Jackson Wine Estates Ltd. (USA)

LVMH Moët Hennessy - Louis Vuitton S.A. (France)

Remy Cointreau Group (France)

Pernod Ricard Groupe (France)

Pernod Ricard UK

Foster's Group Limited (Australia)

Vina Concha y Toro (Chile)

8. Global Market Perspective

Table 11: World Recent Past, Current & Future Analysis for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 12: World Long Term Projections for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: World Historic Review for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 14: World 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 15: World Recent Past, Current & Future Analysis for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 16: World Long Term Projections for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 17: World Recent Past, Current & Future Market Analysis for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 18: World Long Term Projections for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 19: World Historic Review for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 20: World Historic Review for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figuresin Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 21: World 20-Year Perspective for Still Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 22: World 20-Year Perspective for Still Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Red, Still White and Still Rose for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 23: World Recent Past, Current & Future Analysis for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 24: World Long Term Projections for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 25: World Historic Review for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 26: World 20-Year Perspective for Still Red Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 27: World Recent Past, Current & Future Analysis for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 28: Long Term Projections for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 29: World Historic Review for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 30: World 20-Year Perspective for Still White Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 31: World Recent Past, Current & Future Market Analysis for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 32: World Long Term Projections for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 33: World Historic Review for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 34: World 20-Year Perspective for Still Rose Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 35: World Recent Past, Current & Future Analysis for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 36: World Long Term Projections for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 37: World Historic Review for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 38: World 20-Year Perspective for Sparkling Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 39: World Recent Past, Current & Future Market Analysis for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 40: World Long Term Projections for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: World Historic Review for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 42: World 20-Year Perspective for Fortified Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 43: World Recent Past, Current & Future Analysis for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 44: World Long Term Projections for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015(includes corresponding Graph/Chart)

Table 45: World Historic Review for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 46: World 20-Year Perspective for Vermouth by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2005 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Outlook

A Quick Primer

Table 47: Wine Market in the US (2005): Percentage Share Breakdown by Volume Sales of Key Suppliers - E & J Gallo, Constellation Brands, The Wine Group, Foster's, Bronco Wine, Sutter Home. Casella Wines, Kendall-Jackson and Others (includes corresponding Graph/Chart)

Table 48: The US Market for Vermouth/ Aperitif (2005): Percentage Market Share Breakdown of Leading Players (includes corresponding Graph/Chart)

Table 49: Domestic TableWine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers (includes corresponding Graph/Chart)

Table 50: Domestic Dessert Wine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers-Constellation Brands, E&J Gallo Winery, The Wine Group and Others (includes corresponding Graph/Chart)

Table 51: Imported Dessert Wine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers- Premium Port Wines, Beam Wine Estates, William Grant & Sons, Charles Jacquin et Cie, Kobard USA, Jack Poust & Sons, Pernod Richard USA, Vineyard Brands and Others (includes corresponding Graph/Chart)

Key Statistics

Table 52: Alcoholic Beverages in the US Food Service Market: Percentage Share Breakdown of Beverage Types for the Year Ended September 2006 (includes corresponding Graph/Chart)

Table 53: Leading Still Wine Brands in the US: Breakdown of Retail Dollar Sales for the Year Ended March 2007 (In US$ Millions) (includes corresponding Graph/Chart)

Table 54: Leading Imported TableWine Brands in the US (2004): Breakdown of Retail Volume Sales In Millions of 9-liter Cases (includes corresponding Graph/Chart)

Table 55: Wine Market in the US (2005): Percentage Share Breakdown of Domestic and Imported Wines by Type (includes corresponding Graph/Chart)

Table 56: Leading Wine Brands in the US: Breakdown of Dollar Sales through Food, Drug and Mass Merchandise Channels for the Year Ended June 2006 (In US$ Million) (includes corresponding Graph/Chart)

Table 57: Wine Production In 000 Gallons In Select US States for the Year Ended June 2006

Major Issues III-7 Oversupply of Wine

Niche Segments Hold Promise

A Look at Regional Wine Producing Markets

California Wine Market

Table 58: Total California Winery Shipments Into the Domestic US Market for years 2001 through 2006 (In Millions of gallons) (In US$ Million) (includes corresponding Graph/Chart)

Table 59: Total California Winery Shipments Into the Domestic US and Oversea Markets for years 2001 through 2006 (In Millions of gallons) (In US$ Million) (includes corresponding Graph/Chart)

Table 60: Californian TableWine Market (2005): Breakdown of Shipments by Value and Volume (In US$ Million and Millions of 9-Liter Cases) (In US$ Million) (includes corresponding Graph/Chart)

Florida Wine Market

New York Wine Market

Texas Wine Industry

Export Scenario

Export Statistics

Table 61: US Exports of Non Aromatic Grape Wines and Grape Must (2006): Breakdown of Export Value by Destination Countries (In US $ Million) (In US$ Million) (includes corresponding Graph/Chart)

Table 62: US Exports of Sparkling Grape Wine (2006): Breakdown of Export Value by Destination Countries (In US $ 000) (includes corresponding Graph/Chart)

Table 63: US Exports of Vermouth and Other Aromatic Grape Wines (2006): Breakdown of Export Value by Destination Countries (In US $ 000) (includes corresponding Graph/Chart)

Table 64: US Exports of Wine: Percentage Breakdown of Value and Volume Exports by Wine Type for the Year Ended March 2007 (includes corresponding Graph/Chart)

Import Scenario

Table 65: Imported Sparkling Wine Brands in the US (2004): Breakdown of Volume Sales by Country of Origin (In 9-Liter Cases) (includes corresponding Graph/Chart)

Import Statistics

Table 66: US Imports of Wine: Percentage Breakdown of Value and Volume Imports by Wine Type for the Year Ended March 2007 (includes corresponding Graph/Chart)

Table 67: US Imports of Non Aromatic Grape Wines and Grape Must (2006): Breakdown of Import Value by Select Countries of Origin (In US $ Million)

Table 68: US Imports of Sparkling Grape Wine (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000)

Table 69: US Imports of Vermouth and Other Aromatic Grape Wines (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000)

Australian Wines Cherish US Markets

Packaging and Distribution

Table 70: Wine Market in the US (2005): Percentage Share Breakdown of Leading Channels of Distribution - Grocery Stores, Mass Markets/Supermarkets, Drug Stores, Club Stores, Liquor Outlets and Others (includes corresponding Graph/Chart)

Table 71: US TableWine Market (2005): Percentage Market Share Breakdown of Retail Trade Channels (includes corresponding Graph/Chart)

A Peek Into the Recent Past Retailing Statistics

Table 72: US Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) by Packaging Format - Glass, Bag-in-Box and Carton (includes corresponding Graph/Chart)

Table 73: Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Table 74: Wine Market in the US (2000-2004): Percentage Breakdown of Value Sales (*) by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Table 75: Wine Market in the US (2004): Percentage Breakdown of Volume Sales (*) by Distribution Channel - Supermarkets/Hypermarkets, Specialists, Discounters, Convenience Stores, Independent Food Stores and Others(includes corresponding Graph/Chart)

Wine Consumption Statistics

Table 76: Wine Market in the US (2001-2005): Breakdown of Adult Annual Per Capita Consumption of Wine (In Gallons) (includes corresponding Graph/Chart)

Table 77: Per Capita Consumption of Wine in Gallons in the US (1990-2000) - A Historic Review (includes corresponding Graph/Chart)

Table 78: US Dessert & Fortified Wine Market (2005): Top 10 States Ranked by Consumption Volume (In ‘000 9- Litre Cases) (includes corresponding Graph/Chart)

Table 79: Imported Dessert & Fortified Wine Market in the US (2005): Percentage Market Share Breakdown of Key Importing Countries -Portugal, Spain and Others (includes corresponding Graph/Chart)

Table 80: US Dessert Wine Market (2005): Percentage Share Breakdown of Sales at Various Price Points- Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)

Table 81: US Market for Domestic Dessert Wine (2005): Percentage Share Breakdown of Sales at Various Price Points - Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50;US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)

Table 82: US Market for Imported Dessert Wines (2005): Percentage Share Breakdown of Sales at Various Price Points - Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)

Table 83: US Market for Dessert & Fortified Wines (2005): Percentage Share Breakdown of Volume Sales of Leading Domestic Brands-Richards’s Wild Irish Rose, MD 20/20, Faairbanks, Taylor Dessert, Takara Sake, Thunderbird, Cisco, Gekkeikan Cellars, Ozeiki Sake and Others (includes corresponding Graph/Chart)

Table 84: US Market for Imported Dessert & Fortified Wines (2005): Percentage Share Breakdown of Volume Sales of Leading Brands- Harveys Bristol Cream, Savory & James, Colombo Marsala, Sandeman, Warres, Fonseca, Hartley & Gibson, Dry Sack, Dow's and Cockburn’s Porto (includes corresponding Graph/Chart)

Table 85: US TableWine Market (2005) : Top 15 Licensed States Ranked by Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)

Table 86: US Table Wine Market (2005): Top 15 States Ranked by Per Capita Consumption (In 9- Liter Cases per 1000 Adults) (includes corresponding Graph/Chart)

Table 87: US Table Wine Market (2005): Top 10 Domestic Brands Ranked by Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)

Table 88: US Table Wine Market (2005): Top 10 Imported Brands Ranked By Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)

Table 89: Imported Table Wine Market In The US (2005): Percentage Market Share Breakdown Of Leading Suppliers (includes corresponding Graph/Chart)

Table 90: Imported Table Wine Market In the US (2005): Percentage Market Share Breakdown By Country Of Origin (includes corresponding Graph/Chart)

Table 91: US TableWine Market (2005): Percentage Share Breakdown of Production Sources (includes corresponding Graph/Chart)

Table 92: US TableWine Market (2005): Percentage Share Breakdown of Product Segments Based on Retail Prices (includes corresponding Graph/Chart)

Table 93: US TableWine Market (2005): Percentage Market Share Breakdown of Select Product Varieties (includes corresponding Graph/Chart)

Table 94: Vermouth/Aperitif Market in the US (2005): Breakdown of Per Capita Consumption by Top 10 US States (In 9-Liter Cases per 1000 Adults) (includes corresponding Graph/Chart)

Table 95: Vermouth/Aperitif Market in the US (2005): Breakdown of Volume Consumption in Top 10 Metropolitan Areas (In 000’ 9-Liter Cases) (includes corresponding Graph/Chart)

Table 96: US Market for Domestic Vermouth/Aperitif (2005): Percentage Breakdown of Volume Consumption in Key Metropolitan Areas (includes corresponding Graph/Chart)

Table 97: The US Market for Imported Vermouth/ Aperitif (2005): Percentage Breakdown of Volume Consumption in Key Metropolitan Areas (includes corresponding Graph/Chart)

Red Wines

Champagne/Sparkling Wines

Flavored Alcoholic Beverages

Trend Towards Private Label Wine

Demographic Trends

Table 98: Demographics of Wine Drinkers in the US (2005): Percentage Share Breakdown of Core and Marginal Consumers by Age Group - 21-29, 30-39, 40-49 and 50-59 (includes corresponding Graph/Chart)

Demographics of Sparkling Wine Consumers in the US (2006): Consumption Levels by Lifestyle, and Area/Location of Residence

Table 99: Heavy Wine Drinkers Profile (10 or more occasions in a month) (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)

Table 100: Consumption of American Wine According to Country of Origin (Minimum of one time per month) (includes corresponding Graph/Chart)

Purchasing Decision

Collar Bib Rings Fuel Wine Marketing Reach

Women- Significant Part of the Wine Market

Niche Segments

Recent Past & Historic Market Statistics

Table 101: Off-trade Sales of Red Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)

Table 102: Off-trade Sales of White Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)

Table 103: Off-trade Sales of Rose Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)

Table 104: Red Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Generics/Others, Merlot, Cabernet Sauvignon, Syrah/Shiraz, Zinfandel, Pinot Noir, and Lambrusco (includes corresponding Graph/Chart)

Table 105: White Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Chardonnay, Generics/Others, Savignon/Fume Blanc, Grenache, Johannisberg Riesling, Chenin Blanc, and French Colombard (includes corresponding Graph/Chart)

Table 106: Rose Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Generics/Others and White Zinfandel (includes corresponding Graph/Chart)

Table 107: Leading Chardonnay Brands in the US (2002): Percentage Breakdown of Sales Through Food Stores for K-J Vintner’s Reserve, Cbs du Bois, Turning Leaf, Meridian, Fetzer Sundial, Robert Mondavi, Lindemans, and Others (includes corresponding Graph/Chart)

Table 108: Wine Market in the US (2002): Percentage Breakdown of Retail Sales by Bottle Category - Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)

Table 109: Wine Market in the US (2001): Sales in Million Cases by Brand - Franzia,Carlo Rossi, Almaden, Livingston Cellars and Sutter Home (includes corresponding Graph/Chart)

Table 110: Wine Market in the US (2000): Percentage Breakdown of Supermarket Sales by Wine Type - White, Red and Blush Wine (includes corresponding Graph/Chart)

Table 111: Leading Wineries in the US (2000): Percentage Breakdown of Sales (*) for E&J Gallo Winery, Canandaigua Wine, The Wine Group, Golden State Vintners, JFJ Bronco, Vie-Del Company, Korbel & Bros., Delicato Vineyards, Trinchero Family Estates,UDV North America Inc., and Beringer Wine Estates (includes corresponding Graph/Chart)

Table 112: Wine Market in the US (2000): Percentage Breakdown by Wine Type -White Zinfandel, Merlot, Cabernet and Other (includes corresponding Graph/Chart)

Table 113: Wine and Beer Advertising Market in the US (2000): Expenditure in US$ Million by Media Type - Network TV, Cable TV Networks, Spot TV, Outdoor, Consumer Magazine, National Spot Radio, Syndicated TV, Local Newspaper, Network Radio, National Newspaper, and Sunday Magazine (includes corresponding Graph/Chart)

Table 114: Per Capita Wine Consumption in the US (2001 & 2002): Gallons/Person by Region - Northeast, South, East Central, West Central, West, Southwest, and Pacific (includes corresponding Graph/Chart)

Table 115: Wine Production in the US (1990-2001): In '000 Liters (includes corresponding Graph/Chart)

Product Launches/Developments

Strategic Corporate Developments

Key Players

B. Market Analysis

Table 116: US Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 117: US Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 118: US Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose),Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 119: US 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Outlook

A Quick Market Primer

Table 120: Wine Market in Canada (2005): Adult Per Capita Consumption in Select Province (In Liters) (includes corresponding Graph/Chart)

Imports & Exports Statistics

Table 121: Canadian Exports of Non Aromatic Grape Wines and Grape Must (2005): Percentage Share Breakdown of Export Value by Select Destination Countries (includes corresponding Graph/Chart)

Table 122: Canadian Exports of Sparkling Grape Wine (2005): Percentage Share Breakdown of Export Value by Select Destination Countries (includes corresponding Graph/Chart)

Table 123: Canadian Exports of Vermouth and Other Aromatic Grape Wines (2005): Percentage Share Breakdown of Export Value by Destination Countries

Table 124: Canadian Imports of Non Aromatic Grape Wines and Grape Must (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)

Table 125: Canadian Imports of Sparkling Grape Wines (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)

Table 126: Canadian Imports of Vermouth and Other Aromatic Grape Wines (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)

Table 127: Imported Wine Market in Canada (2004): Breakdown of Sales by Wine Category - Red Table, White Table, Rose Table, Sparkling and Others (In Million Liters) (includes corresponding Graph/Chart)

Table 128: Canadian Exports of Ice Wine (2004): Breakdown of Volume and Value Exports by Select Destination Countries - Taiwan, Singapore, United States, Japan, South Korea, Hong Kong, People's Republic of China, Malaysia, Belgium and France (In 000’ Liters and Cnd$ Thousand) (includes corresponding Graph/Chart)

Key Statistics - A Recent Past Perspective

Table 129: Per Capita Sales of Wine in Canada (1998-2003) in Terms of Value (includes corresponding Graph/Chart)

Table 130: Per Capita Sales of Wine in Canada (1998-2003) in Terms of Volume (includes corresponding Graph/Chart)

Table 131: Alcoholic Drinks Market in Canada (2000): Percentage Breakdown by Drink Type - Beer, Wine and Spirits (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Player

B. Market Analysis

Table 132: Canadian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 133: Canadian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 134: Canadian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through2000 (includes corresponding Graph/Chart)

Table 135: Canadian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Overview

Outlook

History of Wine

Wine Industry Overview

Table 136: Japanese Wine Market (2005): Percentage Share Breakdown of Value Sales of Leading Producers - Mercian, Suntory, Sapporo Beer, Kikkoman, Asahi Beer and Others (includes corresponding Graph/Chart)

Table 137: Alcohol Market in Japan: Percentage Share Breakdown of Volume Sales by Category for the Year Ended March 2006 (includes corresponding Graph/Chart)

Trends in Japanese Wine Consumption

Huge Potential for US Produced Wines

Sake - A Traditional Japanese Drink

Deregulation Spurs Market Growth

Import Statistics

Table 138: Japanese Wine Imports (2005): Percentage Breakdown of Value and Volume Imports by Select Product Group - Bottle Wine, Sparkling Wine, Wine Coolers, Bulk Wine, Grape Must, Vermouth and Sherry (includes corresponding Graph/Chart)

Table 139: Japanese Imports of Bottled Wine (2005): Breakdown of Import Volume by Select Country of Origin (In 000’ Liters) (includes corresponding Graph/Chart)

Table 140: Japanese Imports of Bottled Wine (2005): Breakdown of Import Value by Country of Origin (In ¥ Million) (includes corresponding Graph/Chart)

Table 141: Japanese Imports of Wine Coolers (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)

Table 142: Japanese Imports of Sparkling Wine (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)

Table 143: Japanese Imports of Bulk Wine (2005): Breakdown of Import Volume by Country of Origin (In 000’ Liters and In ¥ Million)

Table 144: Japanese Imports of Grape Must (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million)

Table 145: Japanese Imports of Vermouth (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)

Table 146: Japanese Imports of Fortified Wine/Sherry (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)

Key Statistics: A Recent Past Perspective

Table 147: Japanese Wine Market (2000-2005): Per Capita Consumption in Liters (includes corresponding Graph/Chart)

Table 148: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for Red Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)

Table 149: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for White Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)

Table 150: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for Rosé Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)

Table 151: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) by Packaging Format - Glass, Plastic, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)

Table 152: Japanese Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Key Distribution Channel - Specialists, Supermarkets/hypermarkets, Independent Food Stores, Convenience Stores, Discounters, and Direct Sales

Table 153: Japanese Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 154: Japanese Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 155: Frequency of Wine Consumption in Japan (2000) (In %) (includes corresponding Graph/Chart)

Table 156: Major Companies’ Shipments of Sake in Japan (2001): Percentage Breakdown by Brand for Gekkeikan Sake, Hakutsuru Sake Brewing, Ozeki, Takara Shuzo, Nihonsakari, and Others (includes corresponding Graph/Chart)

Wine Imports - A Historical Perspective

Bottled Wine

Table 157: Japanese Imports of Bottled Wine by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)

Table 158: Japanese Imports of Bottled Wine by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)

Bulk Wine

Table 159: Japanese Imports of Bulk Wine by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)

Table 160: Japanese Imports of Bulk Wine by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)

Grape Must

Table 161: Japanese Imports of Grape Must by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)

Table 162: Japanese Imports of Grape Must by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)

Vermouth

Table 163: Japanese Imports of Vermouth by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)

Table 164: Japanese Imports of Vermouth by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)

Sherry/Fortified Wines

Table 165: Japanese Imports of Sherry/Fortified Wines by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)

Table 166: Japanese Imports of Sherry/Fortified Wines by Country in US$ Million (1999 &2000) (Includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 167: Japanese Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 168: Japanese Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 169: Japanese Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 170: Japanese 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Outlook

New Regulations on Labeling of Wines in Europe

Key Statistics

Table 171: European Wine Market (2004): Breakdown of Annual Per Capita Consumption in Select Countries (In Liters) (includes corresponding Graph/Chart)

Table 172: European Imports of Wine (2005): Breakdown of Import Value by Select Country of Origin (In Euro Million) (includes corresponding Graph/Chart)

Table 173: European Exports of Wine (2005): Breakdown of Export Value by Select Destination Countries (in Euro Million) (includes corresponding Graph/Chart)

Table 174: Wine Market in the European Union (2001): Production in Millions of Liters by Key Region - France, Italy, Spain, Germany, Portugal, Greece, and Austria (includes corresponding Graph/Chart)

B. Market Analysis

Table 175: European Recent Past, Current & Future Market Analysis for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 176: European Long Term Projections for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 177: European Recent Past, Current & Future Market Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 178: European Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 179: European Historic Review for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 180: European Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 181: European 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 182: European 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Overview

Outlook

French Wine Market

Market Trends

French Wines Become Organic

Key Statistics: A Recent Past Perspective

Table 183: French Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)

Table 184: French Wine Market (2000-2004): PerCapita Consumption in Liters (includes corresponding Graph/Chart)

Table 185: French Wine Market (2000-2003): Exports in Million Liters (includes corresponding Graph/Chart)

Table 186: French Wine Market (2000-2003): Imports in Million Liters (includes corresponding Graph/Chart)

Table 187: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Under € 3, € 3 to € 5.99€ 6 to € 8.99, € 9 and above (includes corresponding Graph/Chart)

Table 188: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Under € 3, € 3 to € 5.99, € 6 to € 8.99,€ 9 and above (includes corresponding Graph/Chart)

Table 189: French Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - Quality Wine, TableWine, and Country (includes corresponding Graph/Chart)

Table 190: French White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - Quality Wine, TableWine, and Country (includes corresponding Graph/Chart)

Table 191: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Plastic, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)

Table 192: French Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Supermarkets/hypermarkets, Discounters, Specialists, Direct Sales, Independent Food Stores, and Convenience Stores (includes corresponding Graph/Chart)

Table 193: French Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 194: French Wine Market (2004): Percentage Breakdown of Value Sales byDistribution Channel - Off-trade and On-trade

Table 195: Bordeaux Wine Market in France (2002): Exports in ‘000 Liters by Key Regions - Germany, Belgium/Luxembourg, UK, USA, Japan, and Switzerland (includes corresponding Graph/Chart)

Table 196: Bordeaux Wine Market in France (2002): Exports in US$ Million by Key Regions - Germany, Belgium/Luxembourg, UK, USA, Japan and Switzerland (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analysis

Table 197: French Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 198: French Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 199: French Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 200: French 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Outlook

German Wine Market

Table 201: Beverage Consumption in Germany (2005): Per Capita Consumption of Select Alcoholic Beverages (in Liters) (includes corresponding Graph/Chart)

Table 202: German Wine Market (2005 & 2006): Production in ‘000 Liters by Quality Category - Premium Quality Wine, Quality Wine and TableWine (includes corresponding Graph/Chart)

Table 203: German Wine Market (2006): Percentage Breakdown of Volume Sales Through Select Channels of Distribution - Discounters, Restaurants, Hypermarkets, Direct Sales, Supermarkets, Specialty Wine Stores and Others (includes corresponding Graph/Chart)

Import-Export Statistics

Table 204: German Imports of Wine (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’Liters and Euro Million) (includes corresponding Graph/Chart)

Table 205: German Exports of Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (In 000’ Liters and Euro Million) (includes corresponding Graph/Chart)

Key Statistics: A Recent Past Perspective

Table 206: Leading Wine Brands in Germany (2000): Percentage Breakdown of Sales for Amselkeller, Langguth Erben, Himml. Troepfchen, Blanchet, Maedchentraube, E. Maestro, JP Chenet, Gallo Range, Viala, Bongeronde and Others (includes corresponding Graph/Chart)

Table 207: German Wine Market (2000-2003): Production in ‘000 Liters by Quality Category - Premium Quality Wine, Quality Wine, and TableWine (includes corresponding Graph/Chart)

Table 208: German Wine Market (2000-2004): Per Capita Consumption in Liters (includes correspondingGraph/Chart)

Table 209: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)

Table 210: German Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 211: German Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 212: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6-€3.5, €3.6-€5.0, and €5.1 and above (includes corresponding Graph/Chart)

Table 213: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6-€3.5, €3.6-€5.0, and €5.1 andabove (includes corresponding Graph/Chart)

Table 214: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rosé Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6 - €3.5, €3.6 - €5.0, and €5.1 andabove (includes corresponding Graph/Chart)

Table 215: German Wine Market (2002 & 2003): Imports in ‘000 Liters by Wine Type - White Wine, Red Wine, Liqueur Wine, Aromatized Wine, SparklingWine, Carbonated Wine, and Others (includescorresponding Graph/Chart)

Product Launch

Strategic Corporate Developments

B. Market Analysis

Table 216: German Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 217: German Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 218: German Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 219: German 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis

Outlook

Wine Industry Overview

Italian Sparkling Wine Gains Momentum in Overseas Market

Key Statistics- A Recent Past Perspective

Table 220: Italian Wine Market (2000-2004): Production in ‘000 Liters (includes corresponding Graph/Chart)

Table 221: Italian Wine Market (2000-2005(E)): Per Capita Consumption in Liters (includes corresponding Graph/Chart)

Table 222: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)

Table 223: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)

Table 224: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rose Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)

Table 225: Italian Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales byQuality Category - IGT, Not Certified, DOC, and DOCG (includes corresponding Graph/Chart)

Table 226: Italian White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - IGT, Not Certified, DOC, and DOCG (includes corresponding Graph/Chart)

Table 227: Italian Rosé Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - IGT, DOC, and Not Certified (includes corresponding Graph/Chart)

Table 228: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)

Table 229: Italian Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 230: Italian Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 231: Italian Off-trade Wine Market (2004 & 2005): Percentage Breakdown of Volume Sales by Key Distribution Channel - Direct Sales, Supermarkets/ hypermarkets, Discounters, Specialists, and Independent Food Stores (includes corresponding Graph/Chart)

Product Launch

Strategic Corporate Developments

Key Player

B. Market Overview

Table 232: Italian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 233: Italian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 234: Italian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 235: Italian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis

Outlook

A Quick Primer

Sparkling Wine Market

London Exhibits a Growing Penchant for Champagne

Australian Brands Triumph Over French and Italian Wines in the UK Market III-154 Key Statistics

Table 236: Wine Market in the UK: Volume Sales Breakdown by Major Wine Varietals for the Year Ended October 2006 (In `000s 9-Liter Cases) (includes corresponding Graph/Chart)

Table 237: UK Wine Market: Percentage Breakdown of Volume Sales of Branded and Own (Private) Labeled Products for the Year Ended October 2006

Table 238: Light Wine Market in the UK: Percentage Breakdown of Volume and Value Sales of Imported Light Wine by Country of Origin for the Year Ended October 2006 (includes corresponding Graph/Chart)

Table 239: Wine Market in the UK: Leading Brands Ranked by Advertising Expenditures for the Year 2004 (In £ ’000s) (includes corresponding Graph/Chart)

Table 240: Imported Wines in the UK: Average Price Per (75cl) Bottle of Imported Light Wine by Country of Origin for the Year Ended October 2006 (In BPS (British Pound Sterling)) (includes corresponding Graph/Chart)

Table 241: Light Wine Market in the UK: Percentage of (75 cl) Light Wine Bottles Sold at Various Price Points for the Year Ended October 2006 (includes corresponding Graph/Chart)

Table 242: Gender-Specific Wine Drinkers in the UK: Percentage Breakdown of Wine Consumption by Color for Year Ended June 2005

Table 243: Demographics of Wine Drinkers in the UK: Percentage Breakdown of Wine Consumption by Age Group - 18-24, 25-34, 35-49, and 50+ for the Year Ended June 2005 (includes corresponding Graph/Chart)

Table 244: Social Profile of Wine Drinkers in UK: Percentage Breakdown of Wine Consumption by Social Grades for the Year Ended June 2005 (includes corresponding Graph/Chart)

Table 245: UK Wine Market (2005): Percentage Share Breakdown of Volume and Value Sales by Retail/ Off-trade and Foodservice/ On-trade Sectors

Table 246: UK Imports of Still Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)

Table 247: UK Imports of Sparkling Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)

Table 248: UK Imports of Flavored Wine & Vermouth (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)

Table 249: UK Exports of Still Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (in Million Liters and US$ Million) (includes corresponding Graph/Chart)

Table 250: UK Exports of Flavored Wine & Vermouth (2005): Breakdown of Export Volume and Value by Select Destination Countries

Table 251: UK Exports of Sparkling Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (in 000 Liters and US$ 000) (includes corresponding Graph/Chart)

Table 252: UK Wine Market: Percentage Breakdown of Volume Sales for Light Wine by Price Segment Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 - £8.00, £8.01 - £9.00, £9.01 - £10.00 and Above £10.01 for Year Ended Oct 2006 (includes corresponding Graph/Chart)

Key Statistics - A Recent Past Perspective

Table 253: UK Wine Market (2003 & 2004): PercentageBreakdown of Sales for Leading Brands of Still Light Wines in Off-Licenses - Australian Red, French Red, Australian White, German White, French White, Italian White, South African White, USA Red, USA White, South African Red, and Others (includes corresponding Graph/Chart)

Table 254: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment -Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)

Table 255: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment -Under £3, £3.01-£4.00, £4.01- £5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)

Table 256: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rose Wine by Price Segment -Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)

Table 257: Leading Wine Brands in the UK (2000): Percentage Breakdown of Sales for Jacob’s Creek, E&J Gallo, Hardy’s Stamp/Nottage Hill, Stowell’s of Chelsea,Rosemount, Lindemans, Penfolds, Le Plat d’Or, Blossom Hill, Banrock Station (includes corresponding Graph/Chart)

Table 258: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Press in US$ ‘000 for Bordeaux, Ernest & Julio Gallo, Stowells of Chelsea, Sainsbury Range, Garnet Point Range, Les Vins Du Val De Loire, Waitrose Range, Tesco Range, James Herrick Chardonnay, Vins De Pays French Wines, Blossom Hill, Hardys, Freixenet, and Jacob's Creek (includes corresponding Graph/Chart)

Table 259: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Radio in US$ ‘000 forSainsbury Range, Ernest & Julio Gallo, James Herrick Chardonnay, Bordeaux, Tesco Range, and Halewood-Lambrini (includes corresponding Graph/Chart)

Table 260: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Outdoor in US$ ‘000 for Halewood-Lambrini, Bordeaux, Ernest & Julio Gallo, Jacob’s Creek, and Blossom Hill (includes corresponding Graph/Chart)

Table 261: Leading Wine Brands in the UK (2000): Advertising Expenditure Through TV in US$ ‘000 for Halewood-Lambrini, Jacob’s Creek, Freixenet, Hardys, and Blossom Hill (includes corresponding Graph/Chart)

Table 262: UK Wine Market (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)

Table 263: Wine Market in the UK (1992, 1996 & 2000): Percentage Comparison of Consumption by Age Group - 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and above (includes corresponding Graph/Chart)

Packaging and Distribution

Table 264: UK Off-trade Wine Market (2004 & 2005): Percentage Breakdown of Volume Sales by Key Distribution Channel - Supermarkets/Hypermarkets, Specialists, Direct Sales, Independent Food Stores, Convenience Stores, Discounters, and Others (includes corresponding Graph/Chart)

Table 265: UK Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 266: UK Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 267: UK Wine Market (2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Bag-in-box, and Others (includes corresponding Graph/Chart)

Consumption Trends

Imports and Exports Scenario

Table 268: UK Off-trade Wine Market (2006): Percentage Share Breakdown of Value Sales of Imported Brands from Select Countries - Australia, France, the US, Italy, South Africa, Spain, Chile, Germany, New Zealand, Argentina, and Others (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analysis

Table 269: UK Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010) (includes corresponding Graph/Chart)

Table 270: UK Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 271: UK Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 272: UK 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4e. Spain

A. Market Analysis

Outlook

Spanish Wine Industry

Table 273: Spanish Wine Market (2005): Breakdown of Per Capita Consumption in Select Wine Categories (in Liters) (includes corresponding Graph/Chart)

Export & Import Statistics

Table 274: Spanish Imports of Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (In 000 Liters and US$ 000) (includes corresponding Graph/Chart)

Table 275: Spanish Wine Exports (2005): Breakdown of Export Volume and Value by Select Destination Countries (in Million Liters and US$ Million) (includes corresponding Graph/Chart)

Key Statistics- A Recent Past Perspective

Table 276: Wine Market in Spain (1991-2004): Production in Million Liters (includes corresponding Graph/Chart)

Table 277: Per Capita Consumption of Wine in Spain (2000-2004) (includes corresponding Graph/Chart)

Table 278: Off-Trade Sales of Red Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.50, Euro 1.51 - Euro 4.20, Euro 4.21 - Euro 7.20, Euro 7.21 - Euro 12.00, and Euro 12.01 and above (includes corresponding Graph/Chart)

Table 279: Off-Trade Sales of Red Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.40, Euro 1.41 - Euro 4.00, Euro 4.01 - Euro 6.60, Euro 6.61 - Euro 11.00, and Euro 11.01 and above (includes corresponding Graph/Chart)

Table 280: Off-Trade Sales of Rose Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.45, Euro 1.46 - Euro 4.10, Euro 4.11 - Euro 7.00, Euro 7.01 - Euro 11.50, and Euro 11.51 and above (includes corresponding Graph/Chart)

Table 281: Spanish Off-Trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass and Carton

Table 282: Wine Market in Spain (2000-2004): Percentage Breakdown of Volume Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Table 283: Wine Market in Spain (2000-2004): Percentage Breakdown of Value Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Table 284: Wine Market in Spain (2001-2003): Exports in '000 Liters by Wine Type - Sparkling Wine, Bottled Wine, and Bulk Wine (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Development

Key Player

B. Market Analysis

Table 285: Spanish Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 286: Spanish Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 287: Spanish Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 288: Spanish 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4f. Russia

A. Market Analysis

Outlook

Wine Industry Overview

Abrau-Durso - A Key Wine Producing Region in Russia

Regulatory Issues

Strategic Corporate Development

B. Market Analysis

Table 289: Russian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 290: Russian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 291: Russian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 292: Russian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis

Outlook

Focus on Select Markets

Belgium

Wine Market

Hungary

Strategic Corporate Development

Key Player

Czech Republic

Table 293: Czech Republic Wine Imports (2006): Breakdown of Import Value by Select Country of Origin (In US$ Million) (includes corresponding Graph/Chart)

Table 294: Czech Republic Wine Imports (2005): Breakdown of Import Volume and Value by Select Country of Origin (In Tons and US$ Million) (includes corresponding Graph/Chart)

Table 295: Czech Republic Wine Exports (2006): Breakdown of Export Value by Select Destination Country/Region (In US$ Million) (includes corresponding Graph/Chart)

The Netherlands

A Quick Primer

Key Statistics - A Recent Past Perspective

Table 296: Wine Market in the Netherlands (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)

Table 297: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption for Population of 16 Years and above by Product Type - Red Wine, White Wine, and Rosé Wine (includes corresponding Graph/Chart)

Table 298: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption by Age Category - 16 - 24, 25 - 34, 35 - 49, 50 - 64, and 65 Years and above (includes corresponding Graph/Chart)

Table 299: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption by Gender - Male and Female

Table 300: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown Of Volume Sales for Red Wine by Price Segment - Less than €3, €3 to €6, €6 €9, €9 to €11, €12 to €20, and €20 and above

Table 301: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €3, €3 to €6, €6 to €9, €9 to €11, €12 to €20, and €20 and above (includes corresponding Graph/Chart)

Table 302: Off-trade Wine Market in the Netherlands(2004 & 2005): Percentage Breakdown of Volume Sales for Rosé Wine by Price Segment - Less than €3, €3 to €6, €6 to €9, €9 to €11, €12 to €20, and €20 and above (includes corresponding Graph/Chart)

Table 303: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales by Distribution Channel - Off- trade and On-trade

Table 304: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 305: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales by Distribution Channel - Supermarkets/ hypermarkets, Specialists, Independent Food Stores, Discounters, Direct Sales, and Others (includes corresponding Graph/Chart)

Portugal

Key Statistics-A Recent Past Perspective

Table 306: Wine Market in Portugal (1990-2002): Production in '000 Liters (includes Corresponding (Graph/Chart)

Table 307: Per Capita Consumption of Wine in Portugal (2000-2004) (includes corresponding Graph/Chart)

Table 308: Off-Trade Sales of Red Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50,Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)

Table 309: Off-Trade Sales of White Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50, Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)

Table 310: Off-Trade Sales of Rose Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50, Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)

Table 311: Red Wine Market in Portugal (2000- 2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional, Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)

Table 312: White Wine Market in Portugal (2000-2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)

Table 313: Rose Wine Market in Portugal (2000- 2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional, Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)

Table 314: Portuguese Off-Trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass and Carton

Table 315: Wine Market in Portugal (2000-2004): Percentage Breakdown of Volume Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Table 316: Wine Market in Portugal (2000- 2004): Percentage Breakdown of Value Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)

Sweden

Wine Industry

Competitive Scenario

Turkey

Product Launches

Strategic Corporate Developments

B. Market Analysis

Table 317: Rest of Europe Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 318: Rest of Europe Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 319: Rest of Europe Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 320: Rest of Europe 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

Market Analysis

Outlook

Table 321: Asia-Pacific Recent Past, Current & Future Analysis for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 322: Asia-Pacific Long Term Projections for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 323: Asia-Pacific Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 324: Asia-Pacific Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 325: Asia-Pacific Historic Review for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 326: Asia-Pacific Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 327: Asia-Pacific 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for China, Australia, New Zealand and Rest of Asia-Pacific Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

Table 328: Asia-Pacific 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5a. China

A. Market Analysis

Outlook

Wine Industry Overview

Wine Market Set to Reach New Heights

Active Government Support

Imported Wine in China

Competitive Dynamics

Table 329: Alchoholic Drinks Market in China (2006): Percentage Share Breakdown of Select Product Categories - Beer, Distilled Spirits, Yellow Rice Wine, Grape Wine and Others (includes corresponding Graph/Chart)

Table 330: Chinese Grape Wine Market (2005): Percentage Share Breakdown of Volume and Value Sales of Leading Brands - Great Wall, Changyu, Dynasty and Others (includes corresponding Graph/Chart)

Wine Types in China

Non-Grape Wine

Other Varieties of Wine

Consumer Trends

Varying Import Trends

Direct Supply to Shanghai

Growing Wine Imports Propel Domestic Wine Growth

Import Taxes

Import and Distribution System

Key Statistics - A Recent Past Perspective

Wine Production

Table 331: Wine Market in China (2000): Production in ‘000 Tons by Region - Heilongjiang, Yunnan,Sichuan, Shandong, Anhui, Guangdong, and Hebei (includes corresponding Graph/Chart)

Wine Consumption Patterns

Table 332: Chinese Wine Market (2004): Percentage Breakdown of Consumption in Value by Select Region - Guangdong, Zhejiang, Shandong, Liaoning, Hubei, and Others (includes corresponding Graph/Chart)

Import Scenario

Table 333: Chinese Wine Market (2000-2002): Imports in US$ ‘000 by Leading Country - Chile, France, Argentina, Italy, Australia, Spain, United States, Germany, and Canada (includes corresponding Graph/Chart)

Strategic Corporate Developments

Key Players

B. Market Analysis

Table 334: Chinese Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 335: Chinese Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 336: Chinese Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 337: Chinese 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5b. Australia

A. Market Analysis

Outlook

Australia - An Attractive Hub for Wine Lovers

Wine Industry in Australia

Wine Production

Competitive Scenario

Table 338: Percentage Breakdown of Major Markets for Australia’s Domestically Produced Wine for the Years 1996 & 2006 - A Comparison (includes corresponding Graph/Chart)

Table 339: Beverage Wine Production in Australia: Breakdown of Production Volume by States for the Year 2005-2006 (In Thousand Liters)

Table 340: Australian Wine Industry: Breakdown of Number of Wine Producers by State for the Years 2004, 2005, 2006 and 2007 (includes corresponding Graph/Chart)

Table 341: Australian Wine Industry: Breakdown of Number of Wine Producers by State and Tonnes Crushed for the Year 2007 (includes corresponding Graph/Chart)

Table 342: Beverage Wine Production in Australia: Percentage Breakdown of Production Volume of Unfortified and Fortified Wines by States for the Year 2005-06 (includes corresponding Graph/Chart)

Table 343: Australian Market for Still Wines (2006): Percentage Share Breakdown of Volume Sales for White Wine and Red Wine by Container Type - Glass, Soft Pack and Other Containers (includes corresponding Graph/Chart)

Factors Affecting the Wine Market

Consolidation Among Liquor Retailers and Wine Producers

Stiff Competition

Consumer Trends

Australian Wines Attract Wine Drinkers in the US

Winegrape Production at Receding Rate

Regulatory Overview

Export & Import Statistics

Table 344: Australian Wine Exports (2006): Percentage Breakdown of Export Volume by Price Category - Under A$2.50, A$2.50 - A$4.99, A$5.00 - A$7.99, A$7.50 - A$9.99, and A$10 & above (includes corresponding Graph/Chart)

Table 345: Australian Wine Exports (2006): Breakdown of Volume and Value Exports by Destination Countries ((In Million Liters & Aus $ Million) (includes corresponding Graph/Chart)

Table 346: Australian Wine Imports (2006): Percentage Breakdown of Import Volume by Wine Type - Still Wine, Sparkling, Carbonated, Fortified and Others (includes corresponding Graph/Chart)

Key Statistics - A Recent Past Perspective

Table 347: Australian Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)

Table 348: Australian Wine Market (2000-2005): Per Capita Consumption in ‘000 Liters (includes corresponding Graph/Chart)

Table 349: Australian Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales byPrice Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)

Table 350: Australian White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Price Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)

Table 351: Australian Rose Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Price Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)

Table 352: Australian Off-trade Wine Market (2003): Percentage Breakdown of Volume Sales by Distribution Channel - Specialists, Direct Sales, and Others (includes corresponding Graph/Chart)

Product Launches/Developments

Strategic Corporate Developments

Key Players

B. Market Analysis

Table 353: Australian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 354: Australian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 355: Australian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 356: Australian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1997, 2005 & 2010 (includes corresponding Graph/Chart)

5c. New Zealand

A. Market Analysis

Outlook

Wine Industry Overview

Developments in the Wine Industry

Non-Grape Wine Industry in New Zealand

Trends Forecast

Regulatory Market

Challenges Facing the Industry

Key Regulatory Initiatives Undertaken in the Recent Past

Exports-Imports Scenario

Table 357: New Zealand Exports of Wine (2005): Percentage Breakdown of Export Volume by Select Destination Countries - UK, USA, Australia, Holland, Canada and Others (includes corresponding Graph/Chart)

Table 358: New Zealand Exports of Wine (2005): Percentage Breakdown of Export Volume by Product Variant - Sauvignon Blanc, Chardonnay, Pinot Noir and Others (includes corresponding Graph/Chart)

Key Statistics- A Recent Past Perspective

Table 359: New Zealand Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)

Table 360: New Zealand Wine Market (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)

Table 361: New Zealand Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton,Plastic, and Others (includes corresponding Graph/Chart)

Table 362: New Zealand Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade

Table 363: New Zealand Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade

Table 364: New Zealand Off-trade Wine Market (2004 & 2005): Percentage Breakdown of Volume Sales by Key Distribution Channel Supermarkets hypermarkets, Specialists, Direct Sales, Independent Food Stores, and Convenience Stores(includes corresponding Graph/Chart)

Table 365: New Zealand Wine Market (2004): Number of Wineries by Region - Auckland, Marlborough,Otago, Hawkes Bay, Wairarapa, Canterbury/Waipara, Nelson, Gisborne, Waikato/Bay of Plenty Northland, and Other Areas (includes corresponding Graph/Chart)

Table 366: New Zealand Wine Market (2003 & 2004): Imports in ‘000 Liters by Wine Type - White Wine, Red Wine, Sparkling Wine, Champagne and Fortified Wine (includes corresponding Graph/Chart)

Product Launches/Developments

Strategic Corporate Developments

B. Market Analysis

Table 367: New Zealand Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)

Table 368: New Zealand Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 369: New Zealand Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)

Table 370: New Zealand 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1997, 2005 & 2010 (includes corresponding Graph/Chart)

5d. Rest of Asia-Pacific

A. Market Analysis

Outlook

Focus on Select Markets

Indonesia

Wine Industry Overview

India

Wine Industry Overview

Table 371: Indian Imported Wine Market (2006): Percentage Share Breakdown of Imported Brands by Country of Origin - France, Australia, Italy, The US, Argentina, Spain, New Zealand and Others (includes corresponding Graph/Chart)

Table 372: Indian Wine Market (2006): Percentage Share Breakdown of Volume Sales by Region - Mumbai, Delhi, Bangalore, Goa and Others (includes corresponding Graph/Chart)

Table 373: Indian Wine Market (2006): Percentage Share Breakdown of Volume Sales by Wine Quality - Premium Domestic, Non-premium Domestic, Bottled Imports and Bulk Imports (includes corresponding Graph/Chart)

Significant Growth in Store for Wine

Indian Consumers Preferring Champagne

Excise Duty on Wine

Market Dynamics

Table 374: Indian Wine Market (2006): Percentage Share Breakdown of Volume Sales of Key Players - Champagne Indage, Sula Vineyards, Grover Vineyards and Others (includes corresponding Graph/Chart)

Leadi