Breakfast Cereals

Published by: Global Industry Analysts

Published: Mar. 1, 2008 - 226 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Market Overview

Current & Future Analysis

Saturated North America Slowing Down Global Growth Rate

Breakfast - The Most Important Meal of the Day

A Glance at Volume Consumption

Table 1: Global Per Capita Consumption of Breakfast Cereals (2005) (includes corresponding Graph/Chart)

A Peek at Market Majors

Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2004 & 2005) - Percentage Breakdown of Value Sales for Kellogg’s, General Mills, Kraft (Post), Quaker (PepsiCo) Cereal Partners Worldwide/Nestle, Private Labels and Others (includes corresponding Graph/Chart)

2. Major Trends/Factors

Cereal Snack Market - A Primer

Health Concerns Drive Demand for Cereal Snacks

Cereal Bars Gain Demand

Manufacturers Focus on Product Promotions

Manufacturers Target Specific Groups - Children or Adult

Factors contributing to growth in consumer demand for Breakfast foods

Growing Demand for Whole Grain and Sugar Less Cereals

3. Product Overview

Breakfast Cereals -A Historical Perspective

Breakfast Cereal Market

Breakfast Snacks

Breakfast Cereals by Type

Cold Cereals

Hot Cereals

Advantages of Whole-Grain Breakfast Cereals

Excessive Levels of Sugar and Fat in Breakfast Cereals Raises Concern

4. Major Breakfast Cereal Markets Worldwide

The United States

Canada

Japan

Europe

Italy

Ireland

Spain

Asia-Pacific

China

Australia

India

Taiwan

The Middle East

Latin America

Chile

Mexico

5. Product Launches/Innovations

Kellogg Introduces Multi-Grain Corn Flakes

Nestle Introduces Oat Cheerios

Mornflake Introduces New Breakfast Cereal

Quaker Introduces New Granolas and Muesli Cereals

Kashi Launches Kashi Granola

Nature’s Path Unveils Organic Hot Oatmeal

Kellogg Introduces New Breakfast Cereals

Nature’s Path Introduces Fiber-rich SmartBran

Weetabix Launches New Wholegrain Cereal

Bagrry’s Introduces Hi-Fiber Oats

Mornflake Launches New Oat Brands

The Cereal Bowl Launches Strawberry Cheesecake Oatmeal

Kellogg Adds to Cereal Bars Line

Kellogg Introduces Special K Chocolatey Diet Cereal

Kellogg’s Launches Organic Breakfast Cereals

Bagrry’s India Introduces Germinated Wheat Bran

Kellogg Canada Launches All-Bran Guardian Cereal

General Mills Expands Cheerios® Cereal Line with Fruity Cheerios®

Weetabix Adds Oatibix Oat Cereal to the Portfolio

Kellogg’s Unveils All-Bran Crunchy Oatbakes

Kellogg’s Launches Cholesterol Reducing Optivita Breakfast Cereal

Kellogg’s Launches Just Right Muesli Breakfast Cereal

Kellogg Canada Launches All-Bran Honey Nut Flavor Breakfast Cereal

The Cereal Bowl Adds Freeze N’ Flakes to Beyond the Bowl Treats Line

General Mills and Disney to Launch Ready-to-Eat Breakfast Cereals

General Mills Unveils French Toast Crunch

HiPP Launches New Breakfast Cereal

AGEF Introduces New Flavors of Cereals and Crackers

Kellogg’s Introduces Wholegrain Cereal Range

Brain Twist Unveils Cereal Beverage

Kellogg’s Launches Low-Salt Corn Flakes

Godrej Introduces Sofit Breakfast Cereals

General Mills Reformulates Cereals

FriToLay Unveils Quaker Oats

Pagariya Introduces White Oats Breakfast Cereal

Kellogg’s Launches ‘Komplete Oven Baked Muesli’

Quaker Foods Launches New Creamy Wheat Cereal

Kellogg's Rolls Out Reduced Sugar Breakfast Cereals

Kellogg's Slashes Salt in Breakfast Cereals

General Mills Embarks on Whole Grain

Kellogg Canada Introduces New Cereals

Kellogg Slashes Salt in Cereals

McVitie’s Launches a New Breakfast Product Named a.m

AVK Introduces 'Mix Cheese Ball'

Kellogg's launches New Product Series

Capespan Launches a Range of Ready-to-Eat Breakfast Cereals

Kashi Company Launches Kashi® Heart to Heart™

Nestle Launches a New Breakfast Cereal

Raisio Group Introduces New Breakfast Cereals Under Brand Name Nalle

Kellogg’s Offers New Breakfast Cereals Along with Fox

Hienz Introduces Two New Varieties in its Nature's Goodness NutraLoops Cereal Line

6. Recent Industry Activity

Altria Group Spins-Off Kraft Foods

Susquehanna International Acquires U.S. Mills

Ralcorp Acquires Bloomfield Bakers

B&G Foods Acquires Kraft Foods’ Brands

Ralcorp to Acquire Post Cereals Line from Kraft

Nidan Juices to Venture into Baby Foods

General Mills and Curves Partner to Offer Weight Management Brand

OEP Holding Acquires Koninklijke Wessanen

Healthy Food Takes Over Van’s International

Ralcorp Acquires Parco

Nestle Plans a Joint Venture in Russia

Sunset Brands Acquires U.S. Mills

Avesthagen Acquires Good Earth Foods

Bokomo Foods Completes Acquisition of UK Cereals Ltd

Denmark Government Bans Kellogg's Fortified Breakfast Cereals

Exel Becomes Service Provider of Cereal Partners Worldwide

General Mills Displays Sugary Cereals as Healthy Children Breakfast

Nordgetreide Establishes Plant at Saarbrucken

Hicks, Muse, Tate & Furst Acquire Weetabix

Nestle Enters into an Agreement with General Mills

Cereal Partners Enters Into an Agreement with Treasure Planet

General Mills, Inc. Acquires The Pillsbury Company from Diageo plc

PepsiCo Acquires The Quaker Oats Company

Kellogg Acquires Keebler Foods Company

Philip Morris Acquires Nabisco Holdings

7. Focus on Select Players

General Mills Inc. (US)

Kellogg’s (US)

Kraft Foods Inc. (US)

Pepsico Inc. (US)

Nestlé S.A. (Switzerland)

8. Global Market Perspective

Table 3: World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 4: World Long-term Projections for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 5: World 10-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

A Saturated Cereal Market

Market for Granola Bars Registers Strong Growth

Declining Population in Children and Teenage Group

Adults Abandoning Breakfast: Another Serious Issue

Technological and Government Initiatives

Competition - Players & Brands

Table 6: US Breakfast Cereals Market (2006): Sales of Ready-to-Eat Cereal by Leading Brands (In US$ Million) (includes corresponding Graph/Chart)

Table 7: Leading Players in the US Breakfast Cereals Market (2003 & 2004): Percentage Breakdown of Volume Sales for Kellogg's, General Mills, Post (Kraft Foods), Quaker Oats (PepsiCo), Malt-O-Meal and Private Labels (includes corresponding Graph/Chart)

Leading Cereal Brands in the US by Producer for the Year 2004

Table 8: Leading Cereal Brands in the US: Percentage Breakdown of Dollar Sales for the Year 2005 (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Focus on Select Players

B. Market Analytics

Table 9: US Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 10: US Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Huge Potential for US Food Products

Product Launches

Kellogg Canada - A Major Player

B. Market Analytics

Table 11: Canadian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 12: Canadian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. Japan

Market Analysis

Table 13: Japanese Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 14: Japanese Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Product Launches

B. Market Analytics

Table 15: European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 16: European Long-term Projections for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 17: European 10-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Healthcare Drives French Cereals: Chocolate Cereals Lead the Way

Market Situation

B. Market Analytics

Table 18: French Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 19: French Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Market Highlights

Strategic Corporate Development

B. Market Analytics

Table 20: German Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 21: German Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis

Emerging Trends

B. Market Analytics

Table 22: Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 23: Italian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis

Market Scenario

Breakfast Cereals Market on the Rise

Oats make a Comeback in the UK

A Consolidated Market

Outlook

Historic Data

Table 24: UK Top 10 Breakfast Cereal Brands for 2003-2004 (In Pound Sterling (includes corresponding Graph/Chart))

Product Launches

Strategic Corporate Development

B. Market Analytics

Table 25: UK Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 26: UK Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4e. Spain

Market Analysis

Table 27: Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 28: Spanish Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4f. Russia

A. Market Analysis

Strategic Corporate Developments

B. Market Analytics

Table 29: Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 30: Russian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis

Eastern and Central Europe

Poland

Denmark

Czech Republic

Belgium

Hungary

Ireland

Bulgaria

Breakfast Cereal, the Fastest Growing Bakery Product in Bulgaria

Promotional Drives to Boost Sales

Muesli Registers Highest Growth among Cereals Future Prospects for Breakfast

Cereals Product Launch

Strategic Corporate Developments

Nestlé (Switzerland) - A Major Player

B. Market Analytics

Table 31: Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 32: Rest of Europe Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Leading Hot Cereal Brands with Specific Flavors in Asia-Pacific

China

Changing Scenario of Chinese Food Habits

China - The Emerging Consumer Society

India

Australia

Table 33: Australian Market for Breakfast Cereals (2004): Percentage Breakdown of Value Sales for Leading Brands (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Development

B. Market Analytics

Table 34: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 35: Asia-Pacific Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. The Middle East

Market Analysis

Table 36: Middle East Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 37: Middle East Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015

7. Latin America

A. Market Analysis

Market Situation

Bright Prospects for Breakfast Cereals in Latin America

Breakfast Cereals for Children on a Growing Spree

Breakfast Cereals Addressing Health Concerns

Sales at Convenience Stores and Supermarkets witnessing an Upward Trend

Key Markets

Chile

Mexico

Ecuador

Ecuador Offers Tremendous Potential for American Cereals

Consumption Trends

Labeling and Packaging Trends

Venezuela

Export-Import Scenario in Recent Past

Table 38: Venezuelan Market for Breakfast Cereals for 2000 through 2002 (includes corresponding Graph/Chart)

Strategic Developments

B. Market Analytics

Table 39: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 40: Latin American Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 83 (including Divisions/Subsidiaries - 112 )

Canada 1

Europe 58

France 4

Germany 4

The United Kingdom 20

Italy 3

Spain 1

Rest of Europe 26

Asia-Pacific (Excluding Japan) 20

Africa 2

Abstract

This report analyzes the worldwide markets for Breakfast Cereals in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 83 companies including many key and niche players worldwide such as General Mills, Inc., Kellogg’s, Kraft Foods, Inc., Pepsico, Inc., and Nestle SA. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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