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Ad-supported Content Services (Part 1): Market Review

Published by: Generator Research Limited

Published: Feb. 8, 2008 - 29 Pages


Table of Contents


Synopsis

Subject Area

Report Content

Key Benefits

Relevance

Who Should Read this Report?

Contributors

Executive Summary

Ad-supported Music Services

Other Ad-supported Content Services

Key Success Criteria: Ad-supported Content Services

Blyk

Offer

Ad Volumes: Consumer Acceptability

Advertising Formats

Campaign Results

User Targeting

Repurposing Agency Creative

Subscriber Growth

Commercial Aspects

Pandora

Business Aspects

Royalty Rates

Future Plans

Media Approach

Imeem

Service Operation

On-demand Licenses

Major Labels

Indie Labels

Advertising

Media Strategy

Revenue Share

User Base

Unique IP Addresses

Rate of New User Registrations

Music Catalogue

Content Delivery System

Widgets

SpiralFrog

Target Market

User Experience

Music

Advertisements

Catalogue

Renewable User Licenses & Service Differentiation

Ad Targeting

Publisher Database

License Agreements

Business Aspects

Proposition to Advertisers

gBox

Current Service

Tumri

Context

Platform Description

Message Targeting

Template-based Approach

Distribution of Entertainment Content

Other Developments

Widget Ad Platforms: Clearspring and Gigya

Filmed Entertainment: BT, Joost, BSkyB

Gaming

Key Success Criteria

Abstract

This report reviews the emergence of a new category of digital content services that are provided for free, but where service providers and rights owners make money by sharing advertising revenue. The report profiles six companies, mentions seven others and identifies the key success criteria for a successful ad-supported content service.

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