Pizza Category Report : Market Research Report

Pizza Category Report

Published: Mar. 6, 2008 - 995 Pages

Introduction: Breadth of Coverage; Methodology; Share of Market Trend Information
Industry Overview: Total Restaurant Industry by Menu Category; LSR Pizza; Emerging Chain Detail
Menu
Trends: Focus on Premium Ingredients and Authenticity; Increased Innovation; Stiffer Competition from Outside the Pizza Category; Popular Pizzas; Pizza Ingredients; Appetizers; Sides; Desserts; Beverages
Pricing: Top 250 Pizza Pricing; LSR Pizza vs. Other Cuisine; LSR Dessert Pizza; LSR Value/Combo Pizza Meals; LSR Popular Pizzas by Price; Average Check Price (ACP)
Consumer: Methodology; Key Findings; Defining the Foodservice Pizza Category; Defining the Pizza Consumer; General Away-from-Home Consumption Behavior; Usage and Venue Perceptions of Most-Frequented Pizza Outlets; Leading Pizza Chain User Demographics; Impact of Occasions and Other Influencers on Pizza Purchases; The Opportunity to Expand Pizza Offerings; Expectations and Preferences for Pizza and Pizza Establishments; Behavior and Attitudes Toward Take-and-Bake; Behavior and Attitudes Toward Frozen Retail Pizza; Pizza Ingredient Preferences Including New and Unique Pizza Offerings; Conclusion
Appendices: Appendix A - Technomic Digital Resource Library (DRL) Chain Profiles - Consumer & Menu; Appendix B - Demographic Profiles of Users Surveyed; Appendix C - Consumer Survey; Appendix D - Consumer Data Tables
List of Exhibits: Exhibit 1 Technomic Top 500 Share of Industry Sales by Menu Category; Exhibit 2 Technomic Top 500 Share of Restaurant Industry Units by Menu Category; Exhibit 3 LSR Pizza Share of Sales - Total Restaurant; Exhibit 4 2005 Top 500 Pizza Chain Performance; Exhibit 5 Top 250 LSR and FSR Restaurants - Incidence of Items by Entrée type; Exhibit 6 Top 250 LSR Pizza - All Items; Exhibit 7 Popular Pizzas in LSR Pizza; Exhibit 8 Top 250 LSR and FSR - Popular Pizza Ingredients; Exhibit 9 Top 250 LSR and FSR - Popular Pizza Ingredients - “Specialty Pizzas”; Exhibit 10 Appetizer Offerings by Pizza Operators within the Top 250 - LSR and FSR restaurant chains; Exhibit 11 Top 250 Pizza - All Appetizers; Exhibit 12 Top 250 LSR and FSR - All Sides; Exhibit 13 Top 250 Pizza - All Sides; Exhibit 14 Top 250 Pizza - All Desserts; Exhibit 15 Top 250 Pizza - All Beverages; Exhibit 16 Pricing - All Pizza Items; Exhibit 17 Dessert Pizza Pricing; Exhibit 18 Value Meal Pricing - Top 250 LSR Pizza; Exhibit 19 Popular Pizza Pricing - Product Listing; Exhibit 20 Pricing Comparison; Exhibit 21 Consumer Demographic Breakout; Exhibit 22 In a typical month, how often would you say you eat pizza?; Exhibit 23 From which of the following places have you purchased pizza in the past month?; Exhibit 24 From which of the following places have you dined-in for pizza in the past month?; Exhibit 25 From which of the following places have you purchased pizza for carryout and/or delivery in the past month?; Exhibit 26 For the restaurants from which you have purchased pizza, how would you rate the overall quality?; Exhibit 27 Gender; Exhibit 28 Age; Exhibit 29 Ethnicity; Exhibit 30 Income; Exhibit 31 Household Size; Exhibit 32 Children in Household(Respondents Answering, “Yes”); Exhibit 33 I primarily order pizza when I am….; Exhibit 34 When do you typically order pizza?; Exhibit 35 When do you typically order pizza?; Exhibit 36 How often do you order appetizers with your meal?; Exhibit 37 How often do you order appetizers with your meal? (% saying always or almost always); Exhibit 38 How often do you order appetizers with your meal? (% saying always or almost always); Exhibit 39 Which appetizers and/or sides do you most often order with your pizza?; Exhibit 40 Appetizers Ordered by Ethnicity Which appetizers do you most often order with your pizza?; Exhibit 41 If available, would you be likely to order a toasted sandwich from a limited service pizza restaurant?; Exhibit 42 How likely would you be to order a pizza from a sandwich or bakery café chain?; Exhibit 43 When you order pizza for carryout or delivery, how many minutes do you expect it to take from the time you place the order to the time receive the pizza?; Exhibit 44 When ordering pizza for delivery, how often do you find you do not need to provide your delivery address or payment information because it is already stored within the restaurant’s system?; Exhibit 45 When ordering pizza for delivery, how often do you place your order over the internet?; Exhibit 46 When I order pizza while dining at a sit-down restaurant, I expect…; Exhibit 47 Does the expectation that pizza takes longer to cook than some other entrées served hot ever discourage you from ordering pizza at a sit-down restaurant?; Exhibit 48 Which three attributes are most important to you? Top Three; Exhibit 49 Which three attributes are most important to you?; Exhibit 50 Thinking about the most recent occasion in which you dined in for pizza, or ordered pizza for carryout or delivery, what were your reasons for choosing to eat pizza instead of any other food option available to you?; Exhibit 51 How recently did you order “take and bake” pizza from a restaurant or other foodservice operation?; Exhibit 52 Why do you purchase “take and bake” pizza? (Please select up to three responses); Exhibit 53 Do you buy frozen pizza from a grocery store or supermarket? Respondents answering, “yes”; Exhibit 54 Do you buy frozen pizza from a grocery store or supermarket? Respondents Answering, “Yes”; Exhibit 55 Why do you buy frozen pizza?; Exhibit 56 % agreeing that pizza prepared at a restaurant is “always or usually higher in overall quality” than frozen pizza from a grocery store; Exhibit 57 What is your favorite brand of pizza that you buy at the grocery store? Favorite Retail Brand; Exhibit 58 What other brands do you also purchase?; Exhibit 59 Which of the following cheeses would you say is your favorite? Which other cheeses do you also like?; Exhibit 60 Which of the following vegetable or fruit toppings would you say is your favorite? Which others do you also like?; Exhibit 61 Which of the following meat toppings would you say is your favorite? Which others do you also like?; Exhibit 62 Which of the following sauces would you say is your favorite? Which others do you also like?; Exhibit 63 Which of the following crust-types would you say is your favorite? Which others do you also like; Exhibit 64 How interested would you be in trying the following? (Consumers indicating “most interested” or “second most interested”)

Abstract

This new report contains consumer data from 1,000 surveys and offers implications and in-depth coverage on a variety of important issues affecting the pizza category.

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Pizza Category Report

Table of Contents

Abstract