The World Market for Pet Food And Pet Care Products : Market Research Report

The World Market for Pet Food And Pet Care Products

Published by: Euromonitor International

Published: Dec. 1, 2007 - 115 Pages

EXECUTIVE BRIEFING
KEY CONSUMER TRENDS TO WATCH
DEVELOPED MARKETS: Shifting demographics drive increase in pet ownership; Increased affluence and humanisation fuel premiumisation; Premiumisation leads to increased market segmentation; Anthropomorphism fuels demand to satisfy “perceived” needs
DEVELOPING MARKETS: Increased affluence drives growth, but mid-priced and economy sales still important; Deepening distribution drives market penetration
TRANSLATING INSIGHT INTO ACTION
NUTRO PRODUCTS ULTRA: Nutro Products seeks an “holistic” solution to its recall woes; Limited distribution targets the right market; The cache of exclusivity; Mars takeover will boost distribution and distribution muscle; Outlook
VIP PETFOODS AND FRESHPET: PANDEAN represents a concept, rather than a brand; Under pressure from Mars in Australasian market; PANDEAN Diet key to recovering market leadership for VIP; Menu Foods recall a godsend for Freshpet; Freshpet also emphasises quality; Outlook
NEW PRODUCT DEVELOPMENTS
LEADING INNOVATIONS IN THE MARKETPLACE: Champion Petfoods’s Orijen dry cat and dog food benefits from naturalness and traceability; “Biologically Appropriate” concept represents an additional USP; Wave of organic products hit the US; Opportunities in mid-price and economy segments; Economic turbulence creates new opportunities; NPDs attempt to cater to changing lifestyle patterns in Western Europe; Anthropomorphism continues to play well in the UK; Premium products dominate Eastern European product launches; Mid-price segment still has significant potential in Russia; Bayer’s Mira brand chases Argentina’s aspiring middle class; Functional ingredients key to differentiation; Shanghai Weita Pet Products chases China’s “long tail”; 4Legs Pet Foods’s new offering counterintuitive to the convenience trend
BRILLIANT MISTAKES AND OTHER NOTABLE FAILURES: Butcher’s Choice targets SAD dogs; Junk food for dogs unlikely to strike a chord with affluent owners in the US; Nestlé tries to market grass as a functional ingredient to indoor cat owners; Nestlé México seeks to lure poorer pet owners away from scraps; AIXIA Corp’s Kenken ignores market signals
INSIGHTS INTO MARKET PERFORMANCE
HEADLINES
FASTEST GROWING MARKETS: ARE YOU THERE YET?: Global Overview; Regional Overview; Pet food sales slump in Western Europe; Dynamic Eastern European market decelerates slightly; Latin American economic recovery loses momentum; Sluggish growth in Asia-Pacific; Pet owners increasingly trade up to premium brands in Australasia; A modest shift towards premiumisation in the Africa and the Middle East region
MAGIC COMBINATIONS: FASTEST-GROWING MARKETS AND PRODUCTS: Developing markets exhibit highest growth rates; China and India also noteworthy; Improvements to retail infrastructure crucial; Strong growth in pet populations indicative of volume-led growth; Trend towards westernisation facilitates growth; Market polarisation in Russia slows due to growth and reform; Economy and mid-priced sales benefit from increased income inequality in Brazil; Mid-priced and economy segment recover ground in Thailand in 2007
SLOW GROWTH COMBINATIONS: THE WAY FORWARD: Slow growth markets centred on Western Europe; Premium products growing in importance; Strong growth of pet superstores facilities strong growth in German premium segment; Maturity precludes rapid growth but opportunities remain; Pet care products and healthcare likely to be sluggish in North America and Western Europe
COMPETITIVE ENVIRONMENT
GLOBAL PLAYERS - PERFORMANCE ASSESSMENT: Headlines; Nestlé consolidates presence through acquisitions and organic growth; Mars striving to regain global market leadership through premiumisation; Procter & Gamble targets health and gourmet segments; Colgate-Palmolive focuses on functional pet food
REGIONAL PLAYERS - PERFORMANCE ASSESSMENT: Headlines; Agrolimen fills Western Europe competitive vacuum left by Mars/Royal Canin merger; Provimi overtakes higher profile peers in Eastern Europe; Acquisitions bring Del Monte to prominence in North America; Total Alimentos leads the indigenous pack in Latin America; Asia-Pacific: Uni-Charm jumps from fourth to second in Japanese market; VIP Petfoods challenges in premium Australasian segment; Foodcorp experiences vigorous growth in South Africa
EMERGING COMPANIES TO WATCH: Nutro Products looks to Ultra to revitalise its premium offerings in North America; Outlook; KlinVet exploits macroeconomic trends and enhanced distribution in Russia; Outlook; MaltaCleyton exploits established distribution network to break into Mexican pet food; Outlook
KEY HURDLES EXPERIENCED IN 2006/2007: Pet food recall impacts North American growth; Private label a threat to established brands; Distribution still an issue in many developing economies
KEY LEARNING FROM SUCCESSES (2006/2007): Premiumisation a key driver of value growth in pet food sales; Growing demand for functional pet food products; Owners increasingly view the dietary needs of their pets in human terms
MERGER & ACQUISITION ACTIVITY: IMPACT ASSESSMENT: Mars strengthens presence in high-growth segments; Acquisition of Doane Pet Care has defensive and offensive elements; Del Monte acquires Meow Mix and Kraft Foods’s Milk-Bone brand; Pet food merger and acquisition unlikely to be significantly dampened by wider market woes
THE GLOBAL MARKET FOR PET FOOD AND PET CARE PRODUCTS IN 2012
FORECAST MARKET PERFORMANCE AND PREDICTIONS
PET HUMANISATION WILL REMAIN DOMINANT TREND IN DEVELOPED MARKETS
TUSSLE BETWEEN PREMIUMISATION AND COMMODITISATION WILL DETERMINE PRICING LANDSCAPE: Growth of pet superstores likely to lead to increased commoditisation in premium segment; Pet food recall increases instability in the market; Maturation in volume sales will make value growth the main growth driver; Medium term could be bumpy for premium segment, particularly in developing economies
JAPAN MAY BUCK MATURATION TREND: Consumers may continue to be hesitant
VOLUME GROWTH WILL BE MAIN DRIVER IN DEVELOPING MARKETS: Rapid retail expansion provides unique opportunities for pet food superstores; Increased urbanisation and affluence lead to increased commoditisation
CONVERGENCE OF LIVING STANDARDS DRIVES THE MARKET IN EASTERN EUROPE AND LATIN AMERICA: Macroeconomic conditions crucial to pace of maturation
PRODUCTS FOR THE FUTURE: Private label begins to encroach upon premium and mid-priced segments in developed markets; Menu Foods recall pushes traceability up the agenda and heightens distrust of large corporations; In developing economies, economy products will be the main driver; Some opportunities available for premium products in developing markets; Premium marketplace becoming increasingly segmented; Freshness may become an important point of differentiation

Abstract

Euromonitor International's The World Market for Pet Food And Pet Care Products market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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The World Market for Pet Food And Pet Care Products

Table of Contents

Abstract