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Cooking Sauces & Food Seasonings

Published by: Key Note Publications Ltd

Published: Apr. 1, 2008 - 90 Pages


Table of Contents


Executive Summary

1. Market Definition

Report Coverage

MARKET SECTORS

MARKET TRENDS

Natural and Wholesome

Removing Artificial Additives

Salt Under the Spotlight

Barbecue Boost

ECONOMIC TRENDS

Gross Domestic Product

Table 1: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007

Household Disposable Income

Table 2: UK Household Disposable Income Per Capita (£), 2003-2007

Inflation

Table 3: UK Rate of Inflation (%), 2003-2007

Market Position

The UK

Table 4: Consumer Expenditure on Food, Cooking Sauces and Food Seasonings (index 2003=100), 2003-2007

2. Market Size

The total Market

Table 5: The Total UK Cooking Sauces and Food Seasonings Market by Sector by Value at Current Prices (£m at rsp), 2003-2007

Figure 1: The Total UK Cooking Sauces and Food Seasonings Market by Sector by Value at Current Prices (£m at rsp), 2003-2007

by market sector

Cooking Sauces and Marinades

Table 6: The UK Cooking Sauces Sector by Value at Current Prices (£m at rsp and %), 2003-2007

Figure 2: The UK Cooking Sauces Sector by Value at Current Prices (£m at rsp), 2003-2007

Italian Sauces

Indian Sauces

Chinese and Oriental Sauces

Other Cuisines

Chilled Sauces

Food Seasonings

Table 7: The UK Food Seasonings Sector by Value at Current Prices (£m at rsp and %), 2003-2007

Figure 3: The UK Food Seasonings Sector by Value at Current Prices (£m at rsp), 2003-2007

Herbs and Spices

Salt

3. Industry Background

Recent History

NUMBER OF COMPANIES

Table 8: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food by Turnover Sizeband (number and %), 2007

Employment

Table 9: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food by Employment Sizeband (number and %), 2007

REGIONAL VARIATIONS IN THE MARKETPLACE

Distribution

Figure 4: Retail Sales of Cooking Sauces and Food Seasonings by Distribution Channel by Value (%), 2007

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

Food and Drink Federation

Salt Association

Seasoning and Spice Association

4. Competitor Analysis

The Marketplace

MARKET LEADERS

Associated British Foods PLC

Company Structure

Current and Future Developments

Financial Results

Discovery Foods Ltd

Company Structure

Current and Future Developments

Financial Results

General Mills UK Ltd

Company Structure

Current and Future Developments

Financial Results

Greencore Group PLC

Company Structure

Current and Future Developments

Financial Results

HJ Heinz Company Ltd

Company Structure

Current and Future Developments

Financial Results

JFC (UK) Ltd

Company Structure

Current and Future Developments

Financial Results

Mars UK Ltd

Company Structure

Current and Future Developments

Financial Results

McCormick (UK) Ltd

Company Structure

Current and Future Development

Financial Results

Premier Foods PLC

Company Structure

Current and Future Developments

Financial Results

Princes Ltd

Company Structure

Current and Future Developments

Financial Results

Sacla UK Ltd

Company Structure

Current and Future Developments

Financial Results

Unilever Bestfoods UK Ltd

Company Structure

Current and Future Developments

Financial Results

Other Companies

RH Amar & Co Ltd

Bart Spices Ltd

Baxters Food Group Ltd

English Provender Company Ltd

Fiddes Payne Ltd

Maldon Crystal Salt Company Ltd

Nando's

SHS Group

TRS Wholesale Company Ltd

Outside Suppliers

Marketing Activity

Main Media Advertising Expenditure

Table 10: Main Media Advertising Expenditure on Cooking Sauces and Mixes (£000), Years Ending December 2006 and 2007

Recent Activity

Discovery Foods

General Mills

Old El Paso

HJ Heinz

Amoy

Mars UK

Dolmio

Seeds of Change

Uncle Ben's

Napolina

Patak's

Premier Foods

Sharwood's

Loyd Grossman

Sacla

Sushi Festival

Unilever

Colman's

Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

CONSUMER PENETRATION

Table 11: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months (% of main shoppers), 2007

By Sex

Table 12: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Sex (% of main shoppers), 2007

By Age

Table 13: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Age (% of main shoppers), 2007

Figure 5: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Age (% of main shoppers), 2007

By Social Grade

Table 14: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Social Grade (% of main shoppers), 2007

Figure 6: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Social Grade (% of main shoppers), 2007

By Household Size

Table 15: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Household Size (% of main shoppers), 2007

Figure 7: Penetration of Cooking Sauces, Pasta Sauces and Pesto, and Pour-Over Sauces in the Last 12 Months by Household Size (% of main shoppers), 2007

7. Current Issues

COMPANY AND BRAND ACTIVITY

Al'Fez Spice+

Bombay Authentic

Clearspring

Kilifi Creek

Tahira

Thai Kitchen

RETAILER ACTIVITY

ASDA

Marks & Spencer

Somerfield

Adverse Additives

Environmental Targets

8. The Global Market

GLOBAL MARKETPLACE DEVELOPMENTS

Japan

Japan Tobacco and Fuji Foods

QP Corporation

Spain and Germany

Ebro Puleva and Birkel

The US

McCormick and Unilever

Sargento Foods and Portionables

Vita Foods and Cadbury Schweppes

9. Forecasts

INTRODUCTION

The Economy

Gross Domestic Product

Table 16: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2008-2012

Inflation

Table 17: Forecast UK Rate of Inflation (%), 2008-2012

Population

Table 18: Projected UK Population by Age (000), 2006, 2008, 2010 and 2012

Forecasts 2008 to 2012

Table 19: The Forecast Total UK Cooking Sauces and Food Seasonings Market by Sector by Value at Current Prices (£m at rsp), 2008-2012

Market Growth

Figure 8: Growth in the Total UK Cooking Sauces and Food Seasonings Market by Sector by Value at Current Prices (£m at rsp), 2003-2012

FUTURE TRENDS

Potential for Growth

Targeting Existing Users

Emerging Trends

New Cuisines

10. Company Profiles

Associated British Foods Plc

Hj heinz Company Ltd

Mars Uk Ltd

Mccormick (uk) Ltd

premier foods plc

Sacla Uk Ltd

Unilever Bestfoods Uk Ltd

11. Further Sources

Associations

Publications

General Sources

Government Publications

Bisnode Sources

Abstract

This Key Note Market Report examines the UK market for cooking sauces and food seasonings, which grew by 15.1% between 2003 and 2007, to reach a value of £611m. The product range includes ambient, chilled and dried sauces and marinades, as well as salt, pepper, herbs and spices.

The cooking sauces sector has continued to gain from consumer demand for easy solutions to preparing meals, particularly as the range of sauces available is ever increasing. Suppliers have been proactive in extending their product ranges to encompass more popular as well as emerging cuisines, while smaller brands have also gained opportunities for wider distribution, owing to ongoing consumer demand for authentic products.

In acknowledgement of consumer interest in more natural and `wholesome' foods, suppliers and retailers are removing artificial colours and flavours from their product ranges, which, for some, has been part of a move upmarket. A focus on premium products — using more regional recipes, rather than standard generic formulations — has proved to be an important trend. The leading pasta sauce brand, Dolmio, has moved into the organic market, while Mars' organic brand, Seeds of Change, is being relaunched.

The food seasonings sector is strongly positioned to benefit from a revived interest in cooking from scratch, as some consumers are choosing to cook with basic products rather than to consume processed foods, such as ready meals. Sales of seasoning blends and mixes have gained from this trend, although this might have been at the expense of volume sales of individual products.

The cooking sauces and food seasonings market is supplied by a diverse range of companies, from multinationals to smaller groups distributing specific products and brands. Major companies involved in the market include: Mars, with its Dolmio, Uncle Ben's and Seeds of Change brands; Premier Foods, with the Sharwood's, Homepride and Loyd Grossman brands; and Unilever, with its Knorr Tonight and Bertolli ranges.

Around 30% of households buy cooking sauces, pasta sauces and pesto, and pour-over sauce products, with women and single households accounting for the highest levels of penetration.

Brand investment in this market is substantial, and this will ensure that products are developed in line with consumer demand. Values in the sector will continue to rise in the short to medium term, although this will largely be driven by inflation.

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