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Professional and UGV Market Size 2005 - 2008: Views, Category and Brand Share Analysis

Published by: AccuStream iMedia Research

Published: Mar. 6, 2008 - 172 Pages


Table of Contents


EXECUTIVE SUMMARY

Professional and UGV Combined Views Forecast to Reach a Four-Year (2005-2008) Total of 192.6 Billion

Professional and UGV Site Generated Video View Comparison and Market Totals: 2005 - 2008

Professional and UGV Total Videos Viewed Comparison by Year: 2005 - 2008

Professional and UGV Combined Content Category Viewing Share: 2005 - 2007

Youtube Comedian and Director Channel Growth: 2006-2007

SECTION ONE

Professional and UGV Combined Views Forecast to Reach a Four-Year (2005-2008) Total of 192.6 Billion

Online Video Views: 2005 - 2008

Professional and UGV Site Generated Video View Comparison and Market Totals: 2005 - 2008

Online Video View Share: 2005 - 2008

Professional and UGV Total Videos Viewed Comparison by Year: 2005 - 2008

Professional and UGV View Share by Year: 2005 - 2008

Professional and UGV View Growth Comparison: 2005 - 2008

UGV Market Size: 2007

UGV Market Growth: 2005 - 2008

UGV Market Size and Growth: 2005 - 2008

Broadband and Narrowband Views Delivered Comparison and Analysis: 2000-2011

Total Video Views Delivered: Professional Content 1998 - 2011

Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011

UGV Database 2007

Total Video Views by Month: 2007 (Professional Content)

Professional Video View Database: 2007

Professional Content Video Views by Site and Brand: Monthly Listing 2007

SECTION TWO

Entertainment and Music are Cornerstone Categories in Both Professional and UGV Segments Online

Content Category Analysis Reveals Similar Preference Patterns Across Both Professional and UGV Distribution Segments

Professional and UGV Content Category Comparisons 2005 - 2007

Professional and UGV Views: 2007 (Professional) - 2005 - 2007 (Selected UGV)

Professional and UGV Combined Content Category Viewing Share: 2005 - 2007

UGV View Analysis by Category: 2005 - 2007

Professional and UGV Viewing Share Comparison by Category

Professional and UGV Viewing Share Comparison by Content Category: 2005-2007

Professional and UGV Viewing Share Comparison by Content Category: 2005-2007

Professional Content Video Views: 2007 by Category

Online Video Viewing Share: 2007 by Category

Online Video Category Share Shifts: Pro Content 2003 - 2007 112

UGV Market Share Analytics: by Content Category 2005 - 2007 112

UGV Category Views and Share by Site: 2005 - 2007

Summary Analysis: UGV Category Share 2005 - 2007

UGV Market Category Share: Cumulative View Analysis 2005 - 2007

UGV Category Share Summary by Site: 2005 - 2007 View Analysis

UGV Category Share by Site: 2005 - 2007

UGV Category Analysis by Site and Brand: 2005 - 2007

AOLUncut

AOLUncut Market Share by Content Category: 2005 - 2007

AOLUncut Category Ranking: Library Ranking as of October 2007

AOLUncut Library and Category Ranking: Cumulative Views as of October 2007

Broadcaster.com Market Share by Content Category: 2005 - 2007

Broadcaster.com

Broadcaster.com Category Ranking: 2006 - 2007

Broadcaster.com Category Share: Cumulative Views May 2006 - July 2007

Crackle.com

Crackle.com Market Share by Content Category: 2005-2007

Crackle.com Category and Library Share Trends Analysis: 2005 - 2007

Ebaumsworld.com

Ebaumsworld.com Market Share by Content Category: 2005 - 2007

Ebaumsworld Category Share: November 2007

Ebaumsworld Content Category Share: 2007

Metacafe.com

Metacafe Market Share by Content Category: 2005-2007

Metacafe Category Analysis and Trending Patterns: 2003 - 2007

Metacafe Video Library Category Share: 2003 - 2007

Myspace TV

Myspace TV Market Share by Content Category: 2005-2007

Myspace TV Combined UGV, Semi-Pro, Pro and Partner Views

Myspace TV Combined UGV, Pro, Semi-Pro Category Views and Share: 2006-2007

Revver.com

Revver.com Market Share by Content Category: 2005-2007

Revver.com Cumulative Views: 2005 - 2007

Revver.com Category Share: Cumulative Views 2005 - 2007

Sharkle.com

Sharkle.com Market Share by Content Category: 2005-2007

Sharkle.com Category Share Ranking: 2005 - 2007

Sharkle.com Cumulative Views Ranked by Category: 2005-2007

Veoh.com

Veoh.com Market Share by Content Category: 2006-2007

Veoh.com Category Analysis: 2006 - 2007

Veoh.com Category Share Analysis: Cumulative Library Views by Date

Yahoo Video

Yahoo Video Market Share by Content Category: 2006-2007

Yahoo Video Category Ranking: 2007 Cumulative Views

Yahoo Video Category Ranking: 2007

Youtube.com

Youtube Market Share by Content Category: 2005-2007

Youtube Category Share: 2005 - 2007 Cumulative Views Analysis

Youtube Category Share in Percent: 2005-2007

SECTION THREE

Semi-Pro and Professional Video On UGV Hosting Networks: 2005 - 2007

Myspace TV: UGV, Semi-Pro, Professional and Partner Viewing Share, With Content Category Analysis

Myspace TV Combined UGV, Semi-Pro, Pro and Partner Viewing Share: 2006-2007

Myspace TV Combined UGV, Semi-Pro, Pro and Partner Views

Myspace TV Combined UGV, Pro, Semi-Pro Category Views and Share: 2006 - 2007

Myspace TV Views and Video Library Share Analysis: 2005 - 2007

Myspace TV Category Ranking: 2005 - 2007

Semi-Professional Category Share Analysis: 2007

Myspace TV Semi-Pro Category Share: 2007

Myspace TV Combined UGV, Pro, Semi-Pro Category Views and Share: 2006 - 2007

Myspace TV Pro/Semi-Pro Partner Channel Video Views and Share: 2007

Myspace TV Partner Channel Share Ranking: 2007

Myspace TV Partner Channel Viewing Share: 2007

Youtube: Semi-Pro, Professional and Partner Channel Viewing Share Analysis

Youtube Partner Brands and Views: 2006 - 2007

Youtube Partner Channels and Viewing Share: 2006 - 2007

Youtube Partner Channel Content Category Share: 2006 - 2007

Semi-Pro and Professional Content Area Analysis: Comedian and Director Channels

Youtube Partner Channels and Viewing Share: 2006 - 2007

Youtube Partner (Director) Channel: Content Category Share 2007

Youtube Partner Channels and Viewing Share: 2007

Youtube Professional and Semi-Pro Category Share

Youtube Pro and Semi-Pro Categories: 2006 and 2007 Combined View Share

Youtube Comedy and Director Channels Grew At a Combined 27% Rate From 2006 Through 2007

Youtube Professional and Semi- Pro Category Growth: 2006 - 2007

Youtube Comedian and Director Channel Growth: 2006-2007

Youtube Semi-Pro and Professional Content Share: 2006 - 2007

Youtube Partner and Semi-Pro Content Category Share: 2007

Youtube Partner Content Category Share 2007: Professional and Semi-Professional Content

Abstract

Professional and UGV views are forecast to grow by a blended 43.4% in 2008, following a 57.6% increase in 2007. UGV is currently forecast at a 72.7 billion 4-year tally, while its professional content counterpart is running along on a 119.9 billion cumulative views course.

Top line report findings include:
  • Entertainment captured a combined 17.1 billion views, for a 33.1 share, with professional sites owning a 52.4% launch share, and UGV hosting networks the remaining 47.6%.
  • Music video (including artist info, mash-ups, spoofs, tour videos etc. on UGV networks) captured 12.5 billion combined views, 55.6% owned by professionally managed sites and brands compared to 44.4% for UGV.
  • News is almost completely dominated by professionally managed sites, with a 93.8% share.
  • The Sports category remains the domain of professional forma partner websites, with an 80.7% share compared to a 19.3% share for UGV networks. Sports on UGV networks typically include extreme event content, spectacular wipe-outs, whacky people-related behavior.
  • Partner Channels on YouTube accounted for a 10.6% share of total video views in 2006 - 2007 on the site, and forecast at 15.4% in 2008
  • Comedians/Directors captured 8.9% of total viewing share on YouTube in 2006 - 2007 and forecast to reach 11.1% in 2008.
  • Combined, Partner Channels, Comedians and Directors made up 19.5% of total views on YouTube in 2006 - 2007, and forecast to generate 26.5% in 2008.
  • The report contains a rigorous comparative category analysis between professional and UGV viewing segments revealing areas of relative market parity, strength and weakness.


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