World Television Market - Markets DB

Published by: IDATE

Published: Feb. 1, 2008

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Abstract

IDATE’s study, “The World Television Market” presents an analysis of the main segments of the television industry (commercial, public and paid television) for the primary markets, the strategy of the major media companies, key trends and 5 year forecasts.

The world television market has undergone abrupt and extensive disruption due to rapid changes in the technological landscape that have rendered programme branding and broadcasting commonplace, questioned programming linearity and chain of rights while encouraging the expansion of new consumer habits. In parallel, new players have also appeared which, up until now, were not part of the audiovisual sector.

These major changes have not disrupted in the short term the organization and economic models of incumbent media companies, which can still count on the power of their brands to attract and retain viewers' loyalty.

However, the future appears to be increasingly uncertain as network digitisation continues and reception equipment diversifies and becomes personalised: explosion of programming logic, rapid expansion of new consumption methods, especially among the younger generation, investments by new entrants that are often very powerful (telecom operators, Internet giants, etc.). These disruptions should result in changes in programmes and channel programming as well as distribution methods and economic models to adapt to the new audiovisual consumption needs.

This new television landscape, which is changing before our very eyes, is at the heart of this study which, for the 18th consecutive year, offers an accurate and consistent review of data and key questions on the topic, with constant care to facilitating access updated information.

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