World Television Market - Markets

Published by: IDATE

Published: Feb. 1, 2008

Table of Contents

1. Africa - Middle East

2. Latin America

2.1. Argentina

2.2. Brazil

2.3. Mexico

3. Asia

3.1. China

3.2. India

3.3. Japan

4. Australia

5. Canada

6. United States

7. Europe

7.1. Germany

7.2. Spain

7.3. Russian Federation

7.4. France

7.5. Italy

7.6. Poland

7.7. United Kingdom

List of tables

1. Africa - Middle East

Table 1: Estimated number of households subscribing to a satellite TV bundle in Africa/Middle East, in 2005

Table 2: Liberty Global Latin America subscribers

2. Latin America

Table 3: Cable subscriber households in Latin American, by country

Table 4: Households subscribing to satellite bundles in Latin America, by country

Table 5: Digital TV households in Latin America, by country

Table 6: Subscription revenue in Latin America, by country

Table 7: Advertising revenue in Latin America, by country

Table 8: Change in equipment and TV reception modes in Argentina

Table 9: Change in audiovisual revenue in Argentina

Table 10: List of the main TV channels in Argentina

Table 11: Main subscription TV operators in Argentina

Table 12: Change in equipment and TV reception modes in Brazil

Table 13: Change in audiovisual revenue in Brazil

Table 14: List of the main TV channels in Brazil

Table 15: Main subscription TV operators in Brazil

Table 16: Change in equipment and TV reception modes in Mexico

Table 17: Change in audiovisual revenue in Mexico

Table 18: List of the main TV channels in Mexico

Table 19: Main subscription TV operators in Mexico

3. Asia

Table 20: Cable subscriber households in Asia, by country

Table 21: Households subscribing to satellite bundles in Asia, by country

Table 22: Digital TV households in Asia, by country

Table 23: Change in equipment and TV reception modes in China

Table 24: Change in audiovisual revenue in China

Table 25: List of the main TV channels in China

Table 26: Main subscription TV operators in China

Table 27: Change in equipment and TV reception modes in India

Table 28: Change in audiovisual revenue in India

Table 29: List of the main TV channels in India

Table 30: Main subscription TV operators in India

Table 31: Change in equipment and TV reception modes in Japan

Table 32: Change in audiovisual revenue in Japan

Table 33: List of the main TV channels in Japan

Table 34: Main subscription TV operators in Japan

4. Australia

Table 35: Change in equipment and TV reception modes in Australia

Table 36: Change in audiovisual revenue in Australia

Table 37: List of the main TV channels in Australia

Table 38: Main subscription TV operators in Australia

5. Canada

Table 39: Change in equipment and TV reception modes in Canada

Table 40: Change in audiovisual revenue in Canada

Table 41: List of the main TV channels in Canada

Table 42: Main subscription TV operators in Canada

6. United States

Table 43: Change in equipment and TV reception modes in the United States

Table 44: Changes in Audiovisual revenue in the United States

Table 45: List of the main TV channels in the United States

Table 46: Main subscription TV operators in the United States

7. Europe

Table 47: Change in TV reception modes in Europe, by country, in 2006 (e)

Table 48: Households subscribed to a terrestrial Pay-TV offering in Europe, by country

Table 49: Households subscribing to satellite bundles in Europe, by country

Table 50: Cable subscriber households in Europe, by country

Table 51: Digital TV households in Europe, by country

Table 52: Digital terrestrial television deployment plans in Europe

Table 53: Subscription revenue in Latin Europe, by country

Table 54: Advertising revenue in Europe, by country

Table 55: Royalty and public subsidy revenue in Europe, by country

Table 56: Change in equipment and TV reception modes in Germany

Table 57: Change in audiovisual revenue in Germany

Table 58: List of the main TV channels in Germany

Table 59: Main subscription TV operators in Germany

Table 60: Change in equipment and TV reception modes in Spain

Table 61: Change in audiovisual revenue in Spain

Table 62: List of the main TV channels in Spain

Table 63: Main subscription TV operators in Spain

Table 64: Change in equipment and TV reception modes in the Russian Federation

Table 65: Change in audiovisual revenue in the Russian Federation

Table 66: List of main TV channels in the Russian Federation

Table 67: Main subscription TV operators in the Russian Federation

Table 68: Change in equipment and TV reception modes in France

Table 69: Change in audiovisual revenue in France

Table 70: List of the main TV channels in France

Table 71: Main subscription TV operators in France

Table 72: Change in equipment and TV reception modes in Italy

Table 73: Change in audiovisual revenue in Italy

Table 74: List of the main TV channels in Italy

Table 75: Main subscription TV operators in Italy

Table 76: Change in equipment and TV reception modes in Poland

Table 77: Change in audiovisual revenue in Poland

Table 78: List of the main TV channels in Poland

Table 79: Main subscription TV operators in Poland

Table 80: Change in equipment and TV reception modes in the United Kingdom

Table 81: Changes in Audiovisual revenue in the United Kingdom

Table 82: List of the main TV channels in the United Kingdom

Table 83: Main subscription TV operators in the United Kingdom

List of figures

1. Africa - Middle East

Figure 1: Distribution of TV households in Africa/Middle East, by country, in 2005

Figure 2: Distribution of satellite TV households in Africa/Middle East, by country, in 2005

Figure 3: Distribution of cable subscription households in Africa/Middle East, by country, in 2005

Figure 4: Distribution of revenue in Africa/Middle East, by country, in 2005

Figure 5: Distribution of subscription revenue in Africa/Middle East, by country, in 2005

Figure 6: Distribution of advertising revenue in Africa/Middle East, by country, in 2005

2. Latin America

Figure 7: Distribution of TV households in Latin America, by country, in 2005

Figure 8: Share of digital TV households in Latin America in 2005

Figure 9: Distribution of TV revenue in Latin America, by country, in 2005

Figure 10: Change in TV revenue in the “major Latin American markets”

3. Asia

Figure 11: Distribution of TV households in Asia, by country, in 2005

Figure 12: Penetration rate of digital TV households in Asia, by country, in 2005

Figure 13: Distribution of TV revenue in Asia, by country, in 2005

Figure 14: Distribution of TV revenue by source in Asia, by country, in 2005

Figure 15: Change in TV revenue in the “major Asian markets”

7. Europe

Figure 16: Distribution of TV households in Europe, by country, in 2006

Figure 17: Share of digital TV households in Europe in 2006

Figure 18: Share of multi-channel TV households in Europe in 2006 (e)

Figure 19: Distribution of TV revenue in Europe, by country, in 2006 (e)

Figure 20: Distribution of TV revenue by source in Europe, by country, in 2006

Figure 21: Change in advertising revenue in the five major European markets

Abstract

IDATE’s study, “The World Television Market” presents an analysis of the main segments of the television industry (commercial, public and paid television) for the primary markets, the strategy of the major media companies, key trends and 5 year forecasts.

The world television market has undergone abrupt and extensive disruption due to rapid changes in the technological landscape that have rendered programme branding and broadcasting commonplace, questioned programming linearity and chain of rights while encouraging the expansion of new consumer habits. In parallel, new players have also appeared which, up until now, were not part of the audiovisual sector.

These major changes have not disrupted in the short term the organization and economic models of incumbent media companies, which can still count on the power of their brands to attract and retain viewers' loyalty.

However, the future appears to be increasingly uncertain as network digitisation continues and reception equipment diversifies and becomes personalised: explosion of programming logic, rapid expansion of new consumption methods, especially among the younger generation, investments by new entrants that are often very powerful (telecom operators, Internet giants, etc.). These disruptions should result in changes in programmes and channel programming as well as distribution methods and economic models to adapt to the new audiovisual consumption needs.

This new television landscape, which is changing before our very eyes, is at the heart of this study which, for the 18th consecutive year, offers an accurate and consistent review of data and key questions on the topic, with constant care to facilitating access updated information.

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