Obstetrics and Gynecology - Improving your Competitive Position

Published by: Valid Results Incorporated

Published: Apr. 1, 2008

Table of Contents

Introduction & Report Overview

Abstract

Measurement Objectives

Sample Design & Distribution

Measurement & Data Collection Design

How to read this report

Executive Summary & Key Findings

Detailed Findings

I. Product Use, Loyalty & Satisfaction

a. Hysteroscopes

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

b. Laparoscopes

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

c. Resectoscopes

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

d. Fluid Management Systems

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

e. Hysteroscopic Endometrial Ablation (HEA) Systems

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

f. Global Endometrial Ablation (GEA) Systems

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

g. AUB Hormone therapy

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

h. Oral Birth Control

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

i. Non-Oral Birth Control

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

j. Birth Control Devices

i. Experience

ii. Use, Satisfaction & Loyalty

iii. Share

iv. Positioning

Abstract

100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.

The purpose of the study is to measure experience, satisfaction and loyalty with a variety of products.

The results feature a summary of surgeons’ product use and loyalty. In addition to the loyalty measure, the report also features a satisfaction measure for each of the featured products.

The results of the data analyses reveal significant market dynamics regarding cross-use of competitive brands and brand switching within some of the product categories. A clear and strong relationship between product use, loyalty and satisfaction is identified. As might be expected, the products used most frequently have the highest satisfaction and loyalty ratings. The relative positioning of products, based on loyalty and satisfaction, identifies the leading companies within various product categories. In spite of the relationship between loyalty and market share there are a select group of companies that have a small number of very satisfied and loyal users.

Companies and Products Featured in this Report

Hysteroscopes

• Aesculap Hysteroscopes
• Cooper Surgical Hysteroscopes
• Ethicon Versascope
• Gyrus ACMI MedGyn Hysteroscope
• Olympus Flexible Hysteroscopy HYF-XP
• Olympus Mini Hysteroscopy 1.9 mm Telescope Systems
• Schoelly Fiberoptic Compatible Hysteroscopes
• Schoelly Fiberoptic Hysteroscopes
• Smith and Nephew Endo Operative Hysteroscope
• Stryker Endoscopy Hysteroscopes

Laparoscopes

• Cardinal/Mueller ENDOlap Laparoscopes
• Gyrus ACMI L-Line Laparoscopes
• Gyrus ACMI Operative Laparoscopes
• Gyrus ACMI USA Series 5mm Laparoscopes
• Gyrus ACMI USA Series Distortion-Free Laparoscopes
• Richard Wolf Mini-Laparoscope
• Schoelly Fiberoptic Laparoscopes
• Schoelly Fiberoptic Minioptic
• Stryker Endoscopy Operative Laparoscopes

Resectoscopes

• Olympus Hystero-Resectoscopes OES
• Richard Wolf Resectoscope
• Stryker Endoscopy Resectoscopes

Fluid Management Systems

• Davol Hydroflex irrigation system
• Ethicon Veristat
• Gyrus ACMI DOLPHIN II Hysteroscopic Fluid Management System
• Richard Wolf Fluid Management

Hysteroscopic Endometrial Ablation Systems

• Smith and Nephew Operative Hysteroscopy system
• Ethicon VersaScope hysteroscopy system
• Cooper Surgical Hysteroscopy System 4000

Global Endometrial Ablation

• American Medical Systems HER option
• Boston Scientific HydroThermAblator
• Cytyc NovaSure
• Ethicon Thermachoice
• Microsulis Microwave Endometrial Ablation

AUB Hormone Therapy

• Berlex/Schering Angelia
• Berlex/Schering Climitra
• Berlex/Schering Climitra Pro
• King Pharmaceuticals Delestrogen
• King Pharmaceuticals Menest
• Novo Nordisk Estrofem
• Pfizer Provera
• Pfizer Ogen
• Solvay Pharmaceuticals Estratab
• Warner Chilcott Laboratories Estrace
• Wyeth Premarin

Oral Birth Control

• Berlex-Schering LEVLEN
• Berlex-Schering LEVLITE
• Berlex-Schering TRI-LEVLEN
• Berlex-Schering YASMIN
• Berlex-Schering YAZ
• Ortho McNeil Ortho Tri-Cyclen
• Ortho McNeil Ortho Tri-Cyclen lo
• Ortho McNeil Ortho Micronor
• Ortho McNeil Ortho-Cept
• Ortho McNeil Ortho-Cyclen
• Ortho McNeil Ortho-Novum
• Barr Seasonique
• Barr Seasonale
• Barr Mirleite
• Barr Nordette
• Barr Prefest
• Wyeth Alesse
• Wyeth Lo/Ovral
• Wyeth Ovrette
• Wyeth Triphasil
• Pfizer Demulen
• Pfizer Loestrin
• Organon Cyclessa
• Organon Desogen
• Organon Mircette
• Organon Cerazette
• Organon Gracial
• Organon Laurina
• Organon Marvelon / Desogen
• Organon Mercilon
• Searle Pharmaceuticals Tri-Norinyl
• Elan Pharmaceuticals Apri
• Watson Pharmaceutical Brevicon
• Watson Pharmaceutical Jolivette
• Watson Pharmaceutical Leena
• Watson Pharmaceutical Levora
• Watson Pharmaceutical Low-Ogestral
• Watson Pharmaceutical Lutera
• Watson Pharmaceutical MonoNessa
• Watson Pharmaceutical Microgestin 1/20
• Watson Pharmaceutical Necon
• Watson Pharmaceutical Nora-BE
• Watson Pharmaceutical Norinyl
• Watson Pharmaceutical Nor-QD
• Warner Chilcott OVCON
• Warner Chilcott ESTROSTEP FE

Birth Control Pharma

• Berlex/Schering NORISTERAT
• Ortho Women’s Health ORTHO EVRA PATCH
• Pfizer DEPO-PROVERA

Birth Control Devices

• Berlex-Schering Mirena IUD
• Wyeth Norplant (arm implant)
• Barr/DuraMed ParaGard IUD
• Organon NuvaRing
• Organon Implanon
• Conceptus Essure
• Yama Leas Shield
• Cooper Surgical Filshie Clip
• Gyrus ACMI Disposable Falope-Ring
• Gyrus ACMI Reusable Falope-Ring

The information has applicability to marketing, advertising, sales, communications, product launches, product development, and strategic planning, as well as other business functions.

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