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Obstetrics and Gynecology: The Opportunity Index - Capitalizing on Market GapsPublished by: Valid Results Incorporated Published: Apr. 1, 2008 Table of Contents
Abstract100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.The purpose of the study is to develop an overview of the perceived positioning of 21 featured medical device and 16 pharmaceutical companies, as well as the considerations associated with determining a company’s position. The results feature a summary of Ob/Gyn surgeons’ perceptions on the importance of specific considerations in evaluating manufacturers. Each featured company is positioned based on their performance on the considerations. The analysis includes a multivariate metric to compare the relative positioning of competing manufacturers. Also included is a positioning of competitive manufacturers based on the perceived strength of association with listed qualities. The results of the data analysis indicate there are several of leading companies currently servicing Ob/Gyns. Among the device companies, Ethicon’s performance is perceived to be highest on all considerations. Berlex Laboratories is perceived to perform highest on 7 of 10 considerations, relative to the featured pharmaceutical companies. Companies Featured in this Report Medical Device Companies:
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