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Obstetrics and Gynecology: A Snapshot of the Ob/Gyn Surgery Market

Published by: Valid Results Incorporated

Published: Apr. 1, 2008


Table of Contents


Introduction & Report Overview

Abstract

Measurement Objectives

Sample Design & Distribution / Measurement & Data Collection Design

How to read this report

Executive Summary & Key Findings

Detailed Findings

I. Surgeon Demographics

a. Years in practice

b. Sites of care

c. Working hours spent at the office

d. Surgeon gender

II. Procedures

a. Procedures performed by category

b. Surgical procedures performed by type

c. Surgical procedures performed at various sites of care

d. Surgical procedural trends

III. Cosmetic Procedures

a. Specific types of cosmetic procedures performed

b. Cosmetic procedure trends

c. Ob/Gyn’s attitudes towards performing cosmetic procedures

IV. The Patient Profile

a. # of patients seen in a typical month

b. % of patients seen for various conditions

c. % of AUB patients seen for various conditions

d. % of AUB patients that receive various treatments

e. Trend in patients electing surgical procedures for AUB

f. % of patients previously treated by another surgeon

g. AUB patients age

h. AUB patients ethnicity

i. % of patients that receive various types of birth control

j. % of birth control patients that request a specific type of birth control

Abstract

100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.

The purpose of the study is to provide information on Ob/Gyns practices and patient characteristics, procedures performed and future trends, intended for use both at face value and for segmenting the market.

The results are a summary of Ob/Gyns’ gynecologic procedures, cosmetic procedures and locations where various procedures are performed (i.e. hospital or surgery center, etc.). Also included are the demographic characteristics of both Abnormal Uterine Bleeding/Dysfunctional Uterine Bleeding (AUB/DUB) and birth control patients, the treatments they receive and trends in converting consultations into procedures.

The results of the data analysis indicate Ob/Gyn surgery is changing as new minimally invasive procedures become more popular. Surgeons are migrating away from traditional sites of care and performing an increasing number of procedures in non-hospital settings.

AUB/DUB continues to be one of the conditions most frequently treated by Ob/Gyns, and these treatments are expected to increase. Birth control is another common treatment sought from Ob/Gyns, and many of these patients request specific treatments.

The information has applicability to marketing, sales, advertising, training, professional education, forecasting and other business functions.

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