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Contraceptive Devices: How is the Performance of Contraceptive Device Manufacturers Perceived by Ob/Gyn Surgeons?

Published by: Valid Results Incorporated

Published: Apr. 1, 2008


Table of Contents


Due to the custom analysis of this report, a table of contents will not be available until the report is purchased

Abstract

This report provides an in-depth measurement and the relative importance of the following criteria in evaluating the performance of contraceptive device manufacturers: Product quality, Pricing, Innovation, Training/Continuing education, Sales reps, Surgeon support/ Customer service, Clinical data, Business assistance (marketing, advertising), Breadth of product line and Product value. The report also provides strategies to contraceptive device manufacturers to boost customer loyalty by providing recommendations for sales and marketing on which product and organizational characteristics to emphasize. The following manufacturers are included in this study: Barr Pharmaceuticals, Berlex Labs, Conceptus, Cooper Surgical, Gyrus ACMI, Organon and Wyeth.

Please note that the analysis for this report is customized.

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