Chinese Mobile Phone System Design Houses' Development Strategies in 2008

Published by: Market Intelligence & Consulting Institute

Published: Apr. 8, 2008 - 28 Pages

Table of Contents

List of Topics

Presents current status of the Chinese mobile phone industry; analyzes Chinese leading mobile phone design houses' development and future strategies, including Techfaith, STG, and Longcheer, investigates future trends in the mobile phone design industry.

Chinese Mobile Phone Design Industry Development

Techfaith

STG

Longcheer

Future Trends

MIC Perspective

List of Tables

Table 1 Operation of China's Mobile Phone Design Houses in 2007

Table 2 Techfaith's Main Overseas Orders in 2007

Table 3 Techfaith's Record of Orders from Operators

Table 4 Division of Labor Within Longcheer's R&D Team

List of Figures

Figure 1 Chinese Mobile Phone Design Houses' Positioning Within the Mobile Phone Industry

Figure 2 Techfaith's Revenue Performance, 3Q 2005 - 3Q 2007

Figure 3 Techfaith's R&D Expenditure, 3Q 2005 - 3Q 2007

Figure 4 Techfaith's Revenue Structure by Business Type, 3Q 2005 - 3Q 2007

Figure 5 Techfaith's Sources of ODM Revenue, 3Q 2005 - 3Q 2007

Figure 6 Techfaith's Smartphone Product Line-up

Figure 7 Techfaith's 3G Product Roadmap

Figure 8 STG's Revenue Growth, 1H 2004 - 1H 2007

Figure 9 STG's Revenue Structure by Business Type, 1H 2004 - 1H 2007

Figure 10 STG 's Shipment Volume Performance by Business Type, 2004 - 1H 2007

Figure 11 STG's ASP by Business Category, 2004 - 1H 2007

Figure 12 STG's Gross Profit Margin by Business Category, 2004 - 1H 2007

Figure 13 STG's R&D Expenditure, 1H 2005 - 1H 2007

Figure 14 Longcheer Group's Organizational Structure as of 2006

Figure 15 Longcheer Holdings' Revenue Performance, FY 2003 -FY 2007

Figure 16 Longcheer's Mobile Phone Solution Shipment, 3Q 2005 - 2Q 2007

Abstract

After experiencing a period of rapid growth in 2003 -2005, China's mobile phone design houses have had to cope with a more challenging business environment since 2006. Important customers such as NEC and Alcatel have withdrawn from the Chinese mobile phone market, while at the same time the share of the Chinese domestic market held by the Chinese mobile phone vendors -which have in the past been the Chinese mobile phone design firms' main customers -has been shrinking. Mobile phone design houses have adopted a variety of different strategies in response to these challenges. Some have switched to an ODM business model, or reoriented their operations to focus on international markets. This report will examine the operations of leading Chinese mobile phone design houses Techfaith, STG and Longcheer, along with the outlook for their future development.

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