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Bahrain Autos Report Q2 2008

Published by: Business Monitor International

Published: Apr. 4, 2008 - 34 Pages


Table of Contents


Executive Summary
SWOT Analysis
Bahrain Auto Industry SWOT
Bahrain Economic SWOT
Bahrain Business Environment SWOT
MEA Regional Case Study: Chinese brands in the Middle East and Africa
Jordan
South Africa
GCC
Iran
Israel
Outlook
Business Environment Rankings
Economics - Long-Term Risk
Politics - Long-Term Risk
CBU Output Growth
Vehicle Ownership/Penetration Potential
Regulation
Competitive Environment
Industry Forecast Sce16
Table: Bahrain - Automotive Industry Historical Data And Forecasts
Macroeconomic Forecast Scenario
Table: Economic Activity
Competitive Landscape
Table: Key Players - Bahrain Automotive Sector
Company Monitor
Regional Case Study: Nissan
Production
Table: Nissan production facilities in Middle East and Africa
Sales
Table: Nissan marketing operations in the Middle East and Africa
Company Profiles
Al Zayani Investments
National Motor Company (Namco)
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Automobile Industry
Sources


Abstract

An economic slowdown will force Bahrain’s automotive sales growth down to 5.0% from 2009,according to BMI’s latest Bahrain Automotives Report.

According to the few automotive sales results available, 2007 was a year of strong car sales growth inBahrain, on the back of 6.8% GDP growth. These figures confirm BMI’s sales estimate of 42,000 unitswith annual growth at around 13%, up by one percentage point during 2006, helped by low car financerates and buoyant consumer demand. Overall economic growth is set to decline to 5.4% in 2008 and 4.5%for the rest of the forecast period due to a decline in the oil sector. The effects on the automotive marketwill be offset by economic diversification.

While average interest rates are likely to remain at around 8.5% over the next five years, car finance ratesare likely to be in the region of 4-6% in Bahrain’s highly competitive car market. In H207, KuwaitFinance House offered the lowest car finance rate in the country, at 4.25%. Low car finance rates willprovide an impetus to consumer demand for passenger cars. At the same time, we do not envisage asignificant adjustment in the exchange rate, even if the Emirati dirham is revalued against the US dollar tocounter the effects of depreciation against the euro. This gives US carmakers a competitive advantage onthe Bahraini market against European and Japanese firms, which are suffering as a result of theappreciation of the euro and the yen.

Overall market performance will be affected by saturation and declining GDP growth, which is forecastto decline to around 4.6% by the end of the forecast period. Consumer demand will also be limited by theproblem of congestion in Bahrain and high rates of car ownership. In terms of segment performance,SUVs are likely to see the most robust growth, particularly given the likelihood of domestic SUVproduction.

By 2012, the automotive market should be at least one-third larger than in 2007, with annual salesreaching around 56,500 units. We expect a soft landing rather than a problematic downturn, since oilprices will remain high by historical levels, while oil-fuelled investment has boosted non-oil outputcapacity. Moreover, diversification efforts mean that Bahrain is less dependent on the oil market thanmost other Gulf States.


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