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The Secrets of E-mail Marketing

Published by: N.A.P.C.O.

- 40 Pages


Table of Contents


    1) E-mail: The Internet's Killer App?

    2) Opt-In E-mail: Defining the Latest Buzz Words

    3) Eight Ways to Build an Opt-in E-mail List

    4) Choosing E-mail Lists

    5) E-mail Creative

    6) Case Studies: Two Web Merchants Test E-mail Prospect Lists

Abstract

This booklet lays out the ground rules that have been established for privacy thus far, and attempts to bring together some of the creative principles that have been established. The most important one that comes from the direct mail world: test, test, and test again! The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time.

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