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Published by: N.A.P.C.O.

- 47 Pages


Table of Contents


    1) List Hygiene = Cash in Your Pocket

    2) Of Taps and Droops: A Layperson's Guide to the New Automated Systems

    3) The 10 Commandments of List Cleaning

    4) List Arrival Checklist

    5) Commingling Can Save You a Bundle

    6) When It Pays to Merge-Purge

Abstract

This report is about money and how direct mailers are saving a lot when they play by two sets of rules, keep lists up-to-date and accurate, and present mailings to the USPS in the forms they require. Getting it right is hard, tedious work. But it is every bit as important as the offer, the creative, the printing. This special report can mean the difference between breakeven and profitability, or profits and obscene profits!

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