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E-mail Marketing that Works

Published by: N.A.P.C.O.

- 28 Pages


Table of Contents


    1) Evaluate Your Options with E-mail Lists

    2) 8 Ways to Build an Opt-in E-mail List

    3) The Art of the E-mail Append

    4) 10 Steps to Effective E-mail Campaigns

    5) Writing Killer E-mails

    6) E-mail Segmentation Strategies

Abstract

The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine the best practices of lists, offers and creative!

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