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The Secrets of Direct Mail Testing

Published by: N.A.P.C.O.

Published: Jan. 1, 2002 - 33 Pages


Table of Contents


    1) Beating the Control

    2) The How-Tos of Testing

    3) More How-Tos of Testing

    4) The Art of the Dry Test

    5) Taking Your Best Shot

    6) Power Testing

    7) You're Never Too Small to Test

    8) Reading Test Results

    9) To Test, or Not to Test

Abstract

Among the topics discussed in this special report are testing fundamentals, different ways to test and tips and secrets to analyzing test results. Many of the authors have spent their entire careers trying to beat the long-time control package.

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