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The Secrets of Direct Marketing Arithmetic

Published by: N.A.P.C.O.

Published: Jan. 1, 2002 - 38 Pages


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Abstract

The editors of Target Marketing have brought together a group of contributors who make it their business to help companies directly market their products and services effectively, profitably and by the numbers. Our guest authors take complicated processes, boil them down to their essence and put this knowledge in your hands.

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