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The Secrets of List Research

Published by: N.A.P.C.O.

Published: Jan. 1, 2002 - 38 Pages


Table of Contents


    1) Smart List Research

    2) Data Cards: Guilty Until Proven Innocent

    3) List Testing Strategies

    4) What to Ask Before You Test

    5) Uncovering Hidden Lists

    6) Making Better LIst Decisions

    7) Enhancement: Plain or Fancy

    8) A Second Look at Compiled Lists

    9) The Whys and Hows of List Decoying

Abstract

How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data cards' to your fullest advantage…enhancing and cleaning lists…and how to make even marginal lists profitable to mail.

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