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Ways to Save on Postage and Printing

Published by: N.A.P.C.O.

Published: Jan. 1, 2004


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Abstract

Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs--all aimed at getting your campaign in the mail for less.

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