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Winning Strategies for Catalog Production

Published by: N.A.P.C.O.

Published: Jan. 1, 2004 - 33 Pages


Table of Contents


    1) Shopping for Printers: A Reality Check

    2) A Question of Brightness

    3) The 3 Ps: Printing, Production and Paper

    4) Pulp Friction: Myths and Realities of Using Recycled Paper in Your Catalog

    5) One-to-One Marketing

    6) PDF for Print, Proofing and More

    7) Reduce Your Photography Costs

    8) Get Personal

Abstract

The editors of Catalog Success magazine have assembled a group of educational and instructive articles written by a group of contributors who specialize in the catalog industry. Find effective tactics to reduce photography costs and valuable information to help you better manage your catalog production workflow, specifically in the areas of paper selection, marketing, and achieving a prosperous relationship with your printer.

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