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Direct Marketing QuantifiedPublished by: N.A.P.C.O. Published: Jan. 1, 2005 Table of Contents
2) Allocating Your Sales Dollar 3) Defining and Establishing Breakeven Tolerance 4) Allowable Marketing Cost 5)Lead Generation Allowable Marketing Cost 6) Forecasting Long-Term Sales 7) Forecasting Future Breakeven 8) Allocating Orders from Unknown Sources 9) Drawing Lines in the Sand of Circulation Analysis 10) ZIP Code Model Process and Methodology 11) Building Response Projection Curves 12) Reading Test Results With Confidence 13) Customer Segmentation and Analysis 14) Square-Inch Analysis 15) Taking Action AbstractWith this book, you will have the resources and insight to establish your course, quantify your objectives, measure your effectiveness, and use extra tools to increase your profitability. Fourteen chapters are packed with how-to information that’s easy to read and practical to apply to any direct marketing businessGet Full Details About This Report >> |
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