Branded Organic Baby Foods: New Developments, Global Industry & Market Analysis

Published by: Innovative Research and Products (iRAP), Inc.

Published: Mar. 1, 2008 - 81 Pages

Table of Contents

INTRODUCTION

STUDY GOAL AND OBJECTIVES

REASONS FOR DOING THE STUDY

CONTRIBUTIONS OF THE STUDY

SCOPE AND FORMAT

METHODOLOGY

INFORMATION SOURCES

WHOM THE STUDY CATERS TO

AUTHOR’S CREDENTIALS

EXECUTIVE SUMMARY

SUMMARY TABLE A GLOBAL MARKET OF ORGANIC INFANT FOOD BY PRODUCT TYPE ($ MILLIONS, % MARKET SHARE)

SUMMARY FIGURE A GLOBAL MARKET OF ORGANIC INFANT FOOD BY PRODUCT TYPE IN 2007 AND 2012 ($ MILLIONS)

SUMMARY TABLE B SUMMARY OF ESTIMATE OF GLOBAL MARKET OF ORGANIC INFANT FOOD BY REGION ($ MILLIONS, % MARKET SHARE)

INDUSTRY OVERVIEW

ORGANIC BABY FOOD ADVANTAGE

1) ORGANIC FOOD IS HEALTHY.

TABLE 1 DIFFERENCE BETWEEN HOMEMADE, STANDARD COMMERCIAL BABY FOOD AND ORGANIC BABY FOOD

2) ORGANIC FOOD HAS NO NASTY ADDITIVES.

3) ORGANIC FOOD AVOIDS PESTICIDES.

TABLE 2 PESTICIDES IN BABY FOODS

4) ORGANIC FOODS HAVE NOT BEEN GENETICALLY MODIFIED.

5) ORGANIC FOOD GROWERS CANNOT ROUTINELY USE ANTIBIOTICS.

6) ORGANIC FOOD INCURS NO HIDDEN COSTS

7) ORGANIC FOOD GROWERS MAINTAIN HIGH STANDARDS.

8) ORGANIC FARMERS PROVIDE QUALITY CARE FOR THEIR ANIMALS.

9) ORGANIC GROWING METHODS ARE GOOD FOR WILDLIFE AND THE ENVIRONMENT.

10) ORGANIC FOOD IS “TOPS” FOR TASTE.

ORGANIC FARMING

TYPES OF ORGANIC BABY FOODS

TYPES OF ORGANIC BABY FOODS

TABLE 3 OVERVIEW OF A BABY'S DIET IN THE FIRST YEAR

ORGANIC MILK

TABLE 4 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY-MILK IN 2007

ORGANIC INFANT FORMULA

TABLE 5 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN INFANT FORMULAES AVAILABLE GLOBALLY IN 2007

FRUIT AND VEGETABLE PRODUCTS

FRUIT AND VEGETABLE PRODUCTS (CONTINUED)

TABLE 6 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN FRUITS/VEGETABLES AVAILABLE IN 2007

NON-VEGETARIAN BLENDED MEALS

TABLE 7 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN ORGANIC MEAT AVAILABLE IN 2007

CEREALS

BABY RICE

TABLE 8 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN CEREALS AVAILABLE IN 2007

BISCUITS AND RUSKS

TABLE 9 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN BISCUITS AVAILABLE IN 2007

OTHERS

TABLE 10 TYPICAL BRAND/PRODUCTS OF ORGANIC BABY FOOD CATEGORY IN OTHERS AVAILABLE IN 2007

INDUSTRY STRUCTURE

KEY DRIVERS OF DEMAND FOR ORGANIC BABY FOODS

EMOTIONAL FACTORS

RATIONAL FACTORS

PREDICTORS OF DEMAND

POPULATION

AFFLUENCE

HEALTH CONSCIOUSNESS AND FOOD SAFETY

ENVIRONMENTAL CONSCIOUSNESS

SUPPLY CHAINS

INDUSTRY DYNAMICS

INDUSTRY DYNAMICS (CONTINUED)…

INDUSTRY DYNAMICS (CONTINUED)…

ORGANIC BABY FOODS MARKET ACCORDING TO TYPE

TABLE 11 ESTIMATE OF GLOBAL MARKET OF ORGANIC INFANT FOOD BY PRODUCT TYPE

FIGURE 1 ESTIMATE OF GLOBAL MARKET FOR ORGANIC INFANT FOOD BY PRODUCT TYPE IN 2007 AND 2012

MARKET ANALYSIS BY REGION

EUROPE

TABLE 12 ESTIMATE OF EUROPEAN MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 2 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN EUROPE

NORTH AMERICA

TABLE 13 ESTIMATE OF NORTH AMERICAN MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 3 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN NORTH AMERICA

JAPAN

TABLE 14 ESTIMATE OF JAPANESE MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 4 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN JAPAN

AUSTRALIA

TABLE 15 ESTIMATE OF AUSTRALIAN MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 5 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN AUSTRALIA

ARGENTINA

TABLE 16 ESTIMATE OF ARGENTINIAN MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 6 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN ARGENTINA

CHINA

TABLE 17 ESTIMATE OF CHINESE MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012

FIGURE 7 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN CHINA

THE REST OF THE WORLD

TABLE 18 STIMATE OF MARKET OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN REST OF WORLD

FIGURE 8 PERCENTAGE SHARE OF ORGANIC BABY FOODS BY PRODUCT TYPE IN 2007 AND 2012 IN THE REST OF WORLD

GLOBAL MARKET

TABLE 19 GLOBAL MARKET FOR ORGANIC BABY FOOD BY REGION

FIGURE 9 GLOBAL MARKET FOR ORGANIC BABY FOOD BY REGION IN 2007 AND 2012

INDUSTRY TRENDS AND COMPETITION

INDUSTRY TRENDS AND COMPETITION (CONTINUED)

INDUSTRY TRENDS AND COMPETITION (CONTINUED)

TABLE 20 COMPANY PRODUCT REFERENCE FOR TOP TEN COMPANIES

COMPETITION

FIGURE 10 MARKET SHARES OF TOP PRODUCERS OF ORGANIC BABY FOOD IN 2007

MERGERS AND ACQUISITIONS

TABLE 21 MERGERS AND ACQUISITIONS OF ORGANIC BABY FOOD RELATED COMPANIES

TABLE 21 MERGERS AND ACQUISITIONS OF ORGANIC BABY FOOD RELATED COMPANIES (CONTINUED)

MERGERS AND ACQUISITIONS (CONTINUED)

TECHNOLOGY OVERVIEW

TECHNOLOGY OVERVIEW (CONTINUED)

ORGANIC CERTIFICATION

ORGANIC LABELLING

CONCERNS FOR PROCESSORS

CONCERNS FOR PROCESSORS (CONTINUED)

CONCERNS FOR PROCESSORS (CONTINUED)

REGULATIONS AND STANDARDS

IFOAM STANDARDS

THE CODEX ALIMENTARIUS

AUSTRALIAN NATIONAL STANDARD FOR ORGANIC AND BIODYNAMIC PRODUCTS

HAZARD ANALYSIS AND CRITICAL CONTROL POINT (HACCP) PLAN

HACCP PLAN (CONTINUED)

TABLE 22 SUMMARY CHART OF REGIONAL LEGAL COMPLIANCES /REGULATIONS FOR ORGANIC FOOD AND BABY FOOD

TABLE 22 SUMMARY CHART OF REGIONAL LEGAL COMPLIANCES /REGULATIONS FOR ORGANIC FOOD AND BABY FOOD (CONTINUED)

TABLE 22 SUMMARY CHART OF REGIONAL LEGAL COMPLIANCES /REGULATIONS FOR ORGANIC FOOD AND BABY FOOD (CONTINUED)

TABLE 22 SUMMARY CHART OF REGIONAL LEGAL COMPLIANCES /REGULATIONS FOR ORGANIC FOOD AND BABY FOOD (CONTINUED)

COMPANY PROFILES

ABBOTT LABORATORIES

BELLAMY’S ORGANIC FARMS TASMANIA

THE HAIN CELESTIAL GROUP

HEINZ ORGANIC BABY FOOD

HIPP ORGANIC

HOLLE

NESTLE

ORGANIX BABY FOOD

PLUM ORGANICS

VITAGERMINE: BABYNAT ORGANIC FOOD

APPENDIX I: SUMMARY OF ESTIMATE OF GLOBAL MARKET OF ORGANIC BABY FOOD-2007

APPENDIX II: SUMMARY OF ESTIMATE OF GLOBAL MARKET OF ORGANIC BABY FOOD-2012

Abstract

• growing consumer concern about chemicals in baby food;
• baby health consciousness;
• specific dietary and allergy conditions;
• the perception of organic tasting better; and
• the desire to get ‘back to “basics.”

• Europe and North America will continue to be the largest two markets for organic baby foods, due to increasing awareness of health and environmental issues.
• Prospective markets for organic baby food products will be in Japan, Continental Europe, the United Kingdom (UK), the US and Southeast Asia.
• In the long term, China and other Southeast Asian countries will also emerge as growth markets.
• The global market for organic infant food would have reached $760 million in 2007 and will increase to $2.26 billion by 2012.
• Among the product categories, infant formula constituted around 38% of the organic baby food products, followed by organic fruits and vegetables, for the year 2007.
• A similar kind of trend is predicted for 2012, along with a sharp increase in the total market for organic baby food products, with an annual average growth rate of around 23.8%.

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