Testing and Optimization Differentiators

Published by: Jupiter Research Corporation

Published: Nov. 7, 2007

Table of Contents

Key Question - Which types of testing solutions and deployment models are available?

Key Question - How do the methodological differences among vendors impact capabilities?

Key Question - In which direction is the multivariate testing market headed?

Abstract

Prudent technology selection and clear understanding of vendors' capabilities are paramount to success as momentum builds in multivariate testing adoption. Meanwhile, industry consolidation and shifting deployment models confuse matters.

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