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Starbucks Corporation - SWOT AnalysisPublished by: Datamonitor Published: Apr. 2, 2008 - 32 Pages Table of Contents
AbstractDatamonitor's Starbucks Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Starbucks Corporation (Starbucks) is a retailer of specialty coffee. It retails a variety of hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas and other non-food products through retail stores in approximately 39 countries worldwide. The company operates primarily in the US. It is headquartered in Seattle, Washington and employs about 146,000 people. The company recorded revenues of $7,787 million during the fiscal year ended October 2006, an increase of 22.3% over 2005. The operating profit of the company was $894 million during fiscal year 2006, an increase of 14.5% over 2005. The net profit was $564.3 million in fiscal year 2006, an increase of 14.1% over 2005. Scope of the Report
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