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Foster's, Lion Nathan and Pacific Beverages case study: capitalizing on the growing premium beer market in Australia

Published by: Datamonitor

Published: Mar. 24, 2008 - 8 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
The Australian premium beer sector is growing
Growing premium beer sector encourages global players to enhance their presence in the Australian market
The premium trend prompts an increase in the acquisition of small boutique Australian makers, as well as foreign beer distribution deals
Foster's beer business now focuses on the premium sector
Foster's realigns its business to focus on premium beer and wine, following poor performance in other sectors
Foster's enhances premium lager business with formation of deal to brew Carlsberg in Australia
Lion Nathan successfully boosts its share of the premium sector on second acquisition attempt
Lion Nathan makes unsuccessful offer for boutique brewer Coopers
Lion Nathan acquires Tasmanian brewer J Boag & Son, gaining access to a leading boutique lager brand
SABMiller and Coca-Cola Amatil's newly formed joint venture highlights the growing appeal of the sector to foreign investors
SABMiller and Coca-Cola Amatil form JV to distribute SABMiller's premium lager brands in Australia
The JV purchases boutique brand Bluetongue, marking its first plant in Australia
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: Leading companies in Australian beer market, by volume, 2006
Figure 2: J Boag's brands emphasize a premium approach to brewing through its Tasmanian heritage and quality ingredients
Figure 3: SABMiller and Coca-Cola Amatil's purchase of Bluetongue enhances their Australian premium lager business


Abstract

Introduction

This report on Australian premium beer forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how Foster's and Lion Nathan are addressing the premium trend, as well as SABMiller's entry into the market through its Pacific Beverages joint venture.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.


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