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Road Map 2008: Digital Photography Trends (Europe)

Published by: InfoTrends/CAP Ventures

Published: Mar. 18, 2008 - 5 Pages


Table of Contents


Introduction

Top Digital Camera Trends in 2008

1. Strong Brands Win the Fight for Digital Camera Distribution

2. The Digital Camera as a Personal Accessory Leads Vendors to Target Diverse Consumer Segments

3. More Photos Will be Printed, but Revenues Are Impacted by Discounting

4. Growth Continues for Digital SLRs

5. Consumers Finally Discover Photo Merchandise

6. The Commoditised, Mature Digital Camera Market is Here!

7. The Photo Frame Becomes an Established Category

8. The Megapixel Race is Overtaken by the Need for Features

9. Digital Cameras, Not Camera Phones, Remain the Preferred Image Capture Device

Conclusion

Abstract

InfoTrends is kicking off the year with an outlook of the top consumer digital imaging trends that will shape the market in 2008. This document highlights the critical trends that are expected to influence the Western European digital photography market in 2008. This Road Map will assist you in making key product planning decisions. In these times of rapidly changing product developments, it can be difficult to stay abreast of all the latest news, so we hope that this summary can be used as a reference, resource, or reminder. These market trends will be examined in greater detail throughout the year in InfoTrends’ Forecast, Research, and Strategic Assessment documents.

Our analysts take some risks in our annual Road Map documents. We think deeply about the year ahead, and then predict unequivocally the pivotal trends that will shape the market. We try to state these bold predictions in as few words as possible so that you and your team can digest and use the information right away. This Road Map highlights the forces that will impact the industry in the coming year. We invite you to react to or debate these trends.

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