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Pointing in the Right Direction: Rethinking Card Payment Rewards in a Challenged Economy

Published by: TowerGroup

Published: Mar. 31, 2008 - 6 Pages


Table of Contents


Report Coverage

Background

Point of Contention

Exhibit 1 Economic Pressures on Credit Card Issuers Require Rethinking of Loyalty Rewards (2008)

New Realities for Issuers

Exhibit 2 Preparing and Adapting Credit Card Reward Programs for a Tight Economy (2008)

Getting to the (Right) Point

Exhibit 3 Fundamentals of Credit Card Reward Programs in a Tight Economy (2008)

Summary

Abstract

This TowerGroup ViewPoint suggests that credit card issuers consider the relevancy of their reward programs in the disrupted US economy. Mainstream programs that offer vacation plans and high-end products to reward card usage may not suit consumers suffering from a decrease in confidence in the economy, reduced disposable income, and less easily available credit. In an environment that demands better credit quality for issuers' portfolios rather than more spending, issuers will have to adapt their programs to ensure better payment and account maintenance rather than spend velocity.

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