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Bread & Bakery Products

Published by: Key Note Publications Ltd

Published: Mar. 1, 2008 - 103 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

White Bread

Brown and Wholemeal Bread

Speciality Breads

Bakery Products

MARKET TRENDS

Price of Ingredients

Consumer Health Concerns

Working Patterns

Table 1: Sandwich Sales by Volume and Value (billion packs and £bn), Years Ending May 2006 and 2007

Eating Habits

Changing Households

An Ageing Population

Immigration

ECONOMIC TRENDS

Population

Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

Household Disposable Income

Table 5: UK Household Disposable Income Per Capita (£), 2002-2006

MARKET POSITION

Table 6: Consumer Expenditure on Food and Non-Alcoholic Drink, and Bread and Bakery Products (£m and %), 2002-2006

2. Market Size

THE TOTAL MARKET

Table 7: UK Household Expenditure on Bread and Bakery Products (£m), 2003-2007

Figure 1: UK Household Expenditure on Bread and Bakery Products (£m), 2003-2007

BY MARKET SECTOR

Traditional Bread

White Bread

Table 8: UK Household Expenditure on White Bread (£m and %), 2003-2007

Brown and Wholemeal Bread

Table 9: UK Household Expenditure on Brown and Wholemeal Bread (£m and %), 2003-2007

Table 10: UK Household Expenditure on Brown and Wholemeal Bread by Subsector (£m and %), 2003-2006

Speciality Breads

Table 11: UK Household Expenditure on Speciality Breads (£m and %), 2003-2007

Table 12: UK Household Expenditure on Speciality Breads by Subsector (£m and %), 2003-2006

Bakery Products

Table 13: UK Household Expenditure on Bakery Products (£m and %), 2003-2007

Table 14: UK Household Expenditure on Bakery Products by Subsector (£m and %), 2003-2006

Overseas trade

3. Industry Background

Recent History

NUMBER OF COMPANIES

Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Bread, Fresh Pastry Goods and Cakes by Turnover Sizeband (number and %), 2006 and 2007

Employment

Table 16: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Bread, Fresh Pastry Goods and Cakes by Employment Sizeband (number and %), 2006 and 2007

Regional Variations in the Marketplace

Table 17: Major Plant Bakers' Locations of Operations, 2007

Table 18: Number of VAT-Based Enterprises Engaged in the Manufacture of Bread, Fresh Pastry Goods and Cakes by Government Office Region (number and %), 2007

DISTRIBUTION

Wholesale Distribution

Retail Distribution

Table 19: Expenditure on Bread and Bakery Products by Place of Purchase (£), 2005/2006

Table 20: Sandwich Sales by Type of Retail Outlet by Volume and Value (%), Year Ending May 2007

Figure 2: Sandwich Sales by Type of Retail Outlet by Volume (%), Year Ending May 2007

How Robust is the Market?

LEGISLATION

Food Labelling Legislation

KEY TRADE ASSOCIATIONS

Federation of Bakers

Flour Advisory Bureau

National Association of British and Irish Millers

National Association of Master Bakers

Scottish Association of Master Bakers

4. Competitor Analysis

THE MARKETPLACE

Plant Bakeries

Table 21: Vertical Integration in the Milling and Baking Industry, 2007

In-Store Bakeries

Craft Bakeries

MARKET LEADERS

Allied Bakeries Ltd

Company Structure

Current and Future Developments

Financial Results

British Bakeries Ltd

Company Structure

Current and Future Developments

Financial Results

Fine Lady Bakeries Ltd

Company Structure

Current and Future Developments

Financial Results

Fletchers Bakeries Ltd

Company Structure

Current and Future Developments

Financial Results

Frank Roberts & Sons Ltd

Company Structure

Current and Future Developments

Financial Results

Warburtons Ltd

Company Structure

Current and Future Developments

Financial Results

William Jackson Bakery Ltd

Company Structure

Current and Future Developments

Financial Results

SPECIALIST RETAILERS

Greggs PLC

Company Structure

Current and Future Developments

Financial Results

Lyndale Foods Ltd

Company Structure

Current and Future Developments

Financial Results

OUTSIDE SUPPLIERS

Wheat Supplies

Table 22: Total UK Wheat Harvest (million tonnes), 1986/1987, 1996/1997 and 2001/2002-2006/2007

Table 23: Sources of Wheat Used in the UK Flour-Milling Industry (%), 1986/1987, 1996/1997, 2001/2002-2006/2007

Flour Millers

Table 24: Total UK Flour Production (000 tonnes), 1986/1987, 1996/1997, 2001/2002-2006/2007

Table 25: Flour Production by Type by Volume (%), 1986/1987, 1996/1997, 2004/2005-2006/2007

Table 26: NABIM Member Companies

Marketing Activity

Main Media Advertising Expenditure

Table 27: Main Media Advertising Expenditure on Bread and Bakery Products (£000), Years Ending September 2006 and 2007

Table 28: Main Media Advertising Expenditure by Allied Bakeries, British Bakeries and Warburtons (£000), Years Ending September 2006 and 2007

Recent Campaigns

Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

INTRODUCTION

Consumer Penetration

Table 29: Consumption of Bread in the Last 12 Months (% of adults), 2004-2007

Frequency of Bread Usage

Table 30: Consumption of Bread in the Last 12 Months by Frequency (% of adults), 2004-2007

Table 31: Consumption of White and Brown Bread in the Last 12 Months by Frequency (% of adults), 2006 and 2007

By Sex

Table 32: Consumption of Bread in the Last 12 Months by Frequency by Sex (% of adults), 2007

By Age

Table 33: Consumption of Bread in the Last 12 Months by Frequency by Age (% of adults), 2007

By Social Grade

Table 34: Consumption of Bread in the Last 12 Months by Frequency by Social Grade (% of adults), 2007

By Region

Table 35: Consumption of Bread in the Last 12 Months by Frequency by Region (% of adults), 2007

By Presence and Age of Children

Table 36: Consumption of Bread in the Last 12 Months by Frequency by Presence and Age of Children in the Household (% of adults), 2007

Type of Bread Eaten

By Sex

Table 37: Type of Bread Eaten in the Last 12 Months by Sex (% of adults), 2007

Table 38: Type of Bread Eaten Most Often in the Last 12 Months by Sex (% of adults), 2007

7. Current Issues

Folic Acid

Salt in Bread

Product Recalls

Corporate Developments

New Product Development

Retail News

Supermarkets

8. The Global Market

North America

Europe

Rest of the world

9. Forecasts

introduction

The Economy

Population

Table 39: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Inflation

Table 40: Forecast UK Rate of Inflation (%), 2007-2011

Unemployment

Table 41: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011

Forecasts 2008 to 2012

Table 42: Forecast UK Household Expenditure on Bread and Bakery Products (£m), 2008-2012

Market Growth

Figure 3: Growth in UK Household Expenditure on Bread and Bakery Products (£m), 2003-2012

Future trends

10. Company Profiles

British Bakeries Ltd

Fletchers Bakeries Ltd

Frank Roberts & Sons Ltd

Greggs Plc

Warburtons Ltd

William Jackson Bakery Ltd

11. Further Sources

Associations

Publications

General Sources

Government Publications

Bisnode Sources

Abstract

Household expenditure on bread and bakery products in the UK was worth an estimated £3.56bn in 2007, having increased by 5% on the £3.39bn recorded in 2006. The market for bread and bakery products is mature, but has suffered over the years from changing eating habits, as well as from other difficulties, such as rising costs — especially in terms of energy and raw materials.

As a consequence of the sharp rise in ingredient costs, which affected wheat in particular, bread prices increased in the second half of 2007. However, the market has managed to retain momentum, as a result of investment in marketing and new product development (NPD) by both manufacturers and retailers.

Until very recently, white bread accounted for the largest sector of the total bread market; however, this sector has been losing both value and market share since 2005. Conversely, the brown and wholemeal bread sector has experienced a strong revival since 2005. This can be linked mainly to renewed interest in healthy eating, with most health professionals advocating a high-fibre diet.

The speciality breads sector has shown steady but unspectacular growth since 2003. It overtook white bread during 2006 to become the largest sector in terms of UK household expenditure on bread and bakery products, accounting for a 29.2% share of the market, compared with the white bread sector's share of 27%.

Since 2003, the bakery products sector has retained a share of around 25% of the total bread and bakery products market (estimated at 24.1% in 2007). The plant bakery sector is currently under a good deal of pressure, with soaring ingredient costs having a negative effect on profit margins for many companies. This coincides with a period of considerable upheaval in the sector generally, with a number of major changes of ownership having taken place since 2004.

Trends indicate that bread continues to retain its position as a staple part of the consumer diet, with penetration levels remaining at almost 100% between 2004 and 2007. With this in mind, the UK market for bread and bakery products is forecast to continue to increase in value over the next 5 years, reaching an estimated £4.01bn in 2012.

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