Biscuits & Cakes : Market Research Report

Biscuits & Cakes

Published by: Key Note Publications Ltd

Published: Mar. 1, 2008 - 104 Pages

Executive Summary
1. Market Definition: MARKET SECTORS; MARKET TRENDS; ECONOMIC TRENDS; MARKET POSITION
2. Market Size: THE TOTAL MARKET; OVERSEAS TRADE
3. Industry Background: NUMBER OF COMPANIES; HOW ROBUST IS THE MARKET?; LEGISLATION; TRADE ASSOCIATIONS
4. Competitor Analysis: THE MARKETPLACE; MARKET LEADERS
5. Brand Strategy: Introduction; companies' BRANDS; Bahlsen Ltd; Bon Bon Buddies Ltd; Booker Group PLC; Burton's Foods Ltd; Bertolli; The Edinburgh Bakery; Green & Black's; Jammie Dodgers; Maryland Cookies; Co-operative Group Ltd; The Fabulous Bakin' Boys Ltd; Finsbury Food Group; Kellogg Company; Mars UK Ltd; Nestlé UK Ltd; Northern Foods Grocery Group Ltd; Paterson Arran Ltd; Premier Foods PLC; Cadbury Cakes; The Ryvita Company Ltd; Taylors of Harrogate; United Biscuits (UK) Ltd; Go Ahead!; Jacob's; McVitie's; McVitie's Cake Company; Mini Cheddars; The Village Bakery; Weetabix; Brand Advertising; Burton's Foods; Duchy Originals; Kellogg Company; Northern Foods Grocery Group; Premier Foods; The Ryvita Company; Taylors of Harrogate; United Biscuits (UK); WeightWatchers
6. Strengths, Weaknesses, Opportunities and Threats: STRENGTHS; WEAKNESSES; OPPORTUNITIES; THREATS
7. Buying Behaviour: CONSUMER PENETRATION
8. Current Issues: BRAND ACTIVITY; COMPANY ACTIVITY
9. The Global Market: Global TRENDS; GLOBAL MARKETPLACE DEVELOPMENTS
10. Forecasts: INTRODUCTION
11. Company Profiles: Burton's Foods Ltd; Finsbury Food Group Plc; NestlÉ Uk Ltd; Northern Foods Grocery Group Ltd; Premier Foods PLC; THE Ryvita Company ltd; United Biscuits (uk) Ltd
12. Company Financials
13. Further Sources: Associations; Publications; General Sources; Government Publications; Other Sources; Bisnode Sources

Abstract

The UK biscuits and cakes market was estimated to be worth £2.95bn at retail selling prices (rsp) in 2007, an increase of 13.6% since 2003. The products enjoy a high level of popularity among UK consumers, with biscuits being consumed by more than 90% of people and cakes by more than 60% in 2007.

Biscuits account for the largest sector of the market in terms of sales. In 2007, sales of healthier-eating biscuits (including reduced-fat and reduced-calorie options and cereal bars) overtook sales of chocolate biscuit bars to represent the largest subsector of the biscuits sector. This has been driven by consumers seeking permissible treats — those who are looking to maintain their sweet eating habits without feeling guilty. There has been a considerable amount of product activity in the chocolate biscuit bars subsector, with major brands such as KitKat, Twix and Rocky all having a high profile. However, this subsector has been adversely affected by a high level of price-based promotional activity, as well as by the development of similar products that are more cheaply priced.

Biscuit suppliers have been developing their product offers in order to address a wider range of eating occasions. Bagged, single-serve packs have been introduced by brands such as Ryvita, while McVitie's has also been extending its range in this category. An additional motivation has been to get brands into new retail arenas, such as impulse outlets (including petrol station forecourts and confectioners, tobacconists and newsagents [CTNs]), where they can compete more directly with products such as confectionery.

Individual cakes, cake bars, pies and tarts — including multipacks and individually wrapped items — gained a greater proportion of the cakes sector in 2007, whereas occasions for large, whole cakes, pies and tarts declined. This trend can be attributed to a number of factors, including the growing number of smaller households, more staggered eating times and the tendency to eat `on the go'. Product development has successfully targeted the demand for sweet, instant snacks with convenient individual packing to enable the product to be retailed individually or as part of a multipack.

Another aspect of healthy eating that has been targeted by suppliers is a shift towards `wholesome' food. This encompasses a range of activities, from the removal of hydrogenated fats and artificial additives to the inclusion of natural sugars and wholemeal and wholegrain ingredients. The introduction of more organic brands and the use of more Fairtrade ingredients are other areas of development.

Despite their continued popularity with consumers, there has been a slight decline in penetration among consumers for both biscuits and cakes in the face of pressure from alternatives such as fruit and savoury snacks. This has adversely affected market volume, but added-value activity has maintained value growth.

Between 2008 and 2012, the biscuits and cakes market is likely to see a further rise in value, although this may be largely driven by a rise in input costs. However, ongoing development of premium and healthy-eating brands will ensure real growth in some categories.

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Biscuits & Cakes

Table of Contents

Abstract