Plunkett's Advertising & Branding Industry Trends & Statistics 2008 (Summary)

Published by: Plunkett Research, Ltd.

Published: Mar. 18, 2008 - 48 Pages

Table of Contents

Chapter 1: Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry

2) Advertising/PR Agency Consolidation and Globalization

3) Media Consolidation and Globalization

4) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong

5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market

6) Google Ventures Beyond Online Advertising

7) Google Dominates Online Video Advertising

8) Last Mile Challenges Tumble; Mass Broadband Markets Emerge

9) Television Attempts to Evolve to Face New Challenges

10) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market

11) DVR Market Evolves/Time-Shifting Hurts Advertisers

12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

14) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers

15) Billboards Go Digital

16) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold

17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows

18) Branding: Private Label Merchandise Gains Ground

19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and

Marketers

20) Hispanic Market Gets Growing Focus

21) Ad Market in China Booms

Chapter 2: Advertising Industry Statistics

Advertising & Branding Industry Overview

Top Global Media & Entertainment Companies: 2008

Advertising Revenue Outlook, U.S.: 2008

National & Local Advertising Growth, U.S.: 2006-2007

Estimated Annual U.S. Advertising Expenditures: 2001-2007

Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007

Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006

Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007

Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007

Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007

Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007

Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:

Estimated Sources of Revenue, U.S.: 2004-2006

Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008

Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006

Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006

Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S.

Worldwide Advertising Revenue: 1990-2008

Abstract

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