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Breakfast Cereals in Italy

Published by: Datamonitor

Published: Mar. 20, 2008 - 34 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 Kellogg Company
8.2 Dr. August Oetker AG
8.3 Nestle SA
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Demographics
CHAPTER 12 Appendix
12.1 Methodology
12.2 Industry Associations
12.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Italy Breakfast Cereals Market Value: $ million, 2003-2007
Table 2: Italy Breakfast Cereals Market Volume: Kg million, 2003-2007
Table 3: Italy Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
Table 4: Italy Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
Table 5: Italy Breakfast Cereals Market Share: % Share, by Value, 2007
Table 6: Key Facts: Kellogg Company
Table 7: Key Financials: Kellogg Company
Table 8: Key Facts: Dr. August Oetker AG
Table 9: Key Facts: Nestle SA
Table 10: Key Financials: Nestle SA
Table 11: Italy Breakfast Cereals Distribution: % Share, by Value, 2007
Table 12: Italy Breakfast Cereals Market Value Forecast: $ million, 2007-2012
Table 13: Italy Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
Table 14: Italy Size of Population (million) , 2003-2007
Table 15: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007
Table 16: Italy Inflation, 2003-2007
Table 17: Italy Exchange Rate, 2003


Abstract

Datamonitor's Breakfast Cereals in Italy industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by both value and volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer and/or brand
  • Also features market breakdown by distribution channel
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.


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