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The 2008 Restaurant & Foodservice Market Research Handbook

Published by: Richard K. Miller & Associates

Published: Mar. 25, 2008 - 258 Pages


Table of Contents


PART I: MARKET OVERVIEW

1 MARKET SUMMARY

1.1 Market Assessment

1.2 Independents and Chains

1.3 Major Chains

1.4 Classification

1.5 Spending by Daypart

1.6 Operator Food Purchases

1.7 Restaurant Expenditures

1.8 Revenue Distribution

2 RESTAURANT SALES BY REGION

2.1 State-by-state

2.2 Metropolitan Areas

3 OUTLOOK & FORECAST

3.1 Market Forecast

3.2 Restaurant Industry Outlook

PART II: MARKET SEGMENTS

4 RESTAURANT CORPORATIONS

4.1 Restaurant and Foodservice Corporations

4.2 Multiconcept Operators

4.3 Franchisees

4.4 Contract Foodservice Companies

4.5 Foodservice Distributor Companies

5 INDEPENDENT RESTAURANTS

5.1 Overview

5.2 Largest Independent Restaurants

6 FINE DINING

6.1 Five- and Four-Star Award-winning Dining

6.2 Five- and Four-Diamond Award-winning Dining

6.3 Fine Dining Hall of Fame

6.4 Best New Restaurants

7 CASUAL-DINING CHAINS

7.1 Market Assessment

7.2 Largest Chains

8 QUICK-SERVICE & FAST-CASUAL CHAINS

8.1 Market Assessment

8.2 Largest Chains

9 PIZZA

9.1 Market Assessment

9.2 Largest Chains

10 SNACKS, ICE CREAM & COFFEEHOUSES

10.1 Market Assessment

10.2 Largest Chains

11 HOTEL RESTAURANTS

11.1 Market Assessment

11.2 Market Leaders

12 CONVENIENCE STORES

12.1 Market Assessment

12.2 Market Leaders

13 CATERING & BANQUETS

13.1 Market Assessment

13.2 Characteristics of the Catering Business

13.3 Private-dining Events

PART III: MARKETING

14 ADVERTISING

14.1 Market Assessment

14.2 Top Advertisers

14.3 Advertising Priorities

15 CUSTOMER DEMOGRAPHICS

15.1 Overview

15.2 Breakfast at Full-service Restaurants

15.3 Breakfast at Quick-service Restaurants

15.4 Lunch at Full-service Restaurants

15.5 Lunch at Quick-service Restaurants

15.6 Dinner at Full-service Restaurants

15.7 Dinner at Quick-service Restaurants

15.8 Dining While Traveling

15.9 Snacks at Quick-service Restaurants

15.10 Spending by Age

15.11 Spending by Household Income

15.12 Spending by Household Type

15.13 Spending by Race and Ethnicity

15.14 Spending by Region

15.15 Spending by Education

16 RESTAURANT WEBSITES

16.1 Website Assessment

17 PROMOTIONS

17.1 Overview

17.2 Price Promotions

17.3 Frequent-dining Programs

17.4 Restaurant Week

17.5 E-mail Marketing

17.6 Interactive Campaigns

17.7 Song Download Giveaways

17.8 Logo Apparel

17.9 Community Service

17.10 Sports Sponsorships

18 CUSTOMER STRATEGIES

18.1 Reservations Policies

18.2 Online Reservations

18.3 Online and Mobile Ordering

18.4 Transaction Options

18.5 On-site ATMs

18.6 Gift Cards

18.7 Internet Access at Restaurants

PART IV: TRENDS & ANALYSES

19 TRENDS IN FULL-SERVICE DINING

19.1 Overview

19.2 Fastest-growing Chains

19.3 The Full-service Dining Consumer

19.4 Trends in Fine Dining

19.5 Trends in Casual Dining

19.6 Trends in Family Dining

19.7 Steakhouses

19.8 Gastropubs

20 TRENDS IN QUICK-SERVICE DINING

20.1 Sector Characteristics

20.2 Fastest-growing Chains

20.3 The QSR Consumer

20.4 Market Trends

21 TRENDS IN FAST-CASUAL DINING

21.1 Segment Characteristics

21.2 Fastest-growing Chains

21.3 The Fast-casual Consumer

21.4 Market Trends

21.5 Fine-fast Dining

22 CULINARY ARTS

22.1 Foodies

22.2 Celebrity Chefs

22.3 Food Television

22.4 Food Festivals

22.5 Culinary Schools

23 CUSTOMER TRENDS

23.1 Dining Out

23.2 Restaurant Reviews

23.3 Food Blogs

23.4 Locavores

23.5 Dog-friendly Restaurants

23.6 Boomer Trends

24 DAYPARTS

24.1 Daypart Spending

24.2 Dinner

24.3 Lunch

24.4 Breakfast

24.5 Late-night and 24/7 Dining

25.6 Snacks

25 DINING WITH ENTERTAINMENT

25.1 Overview

25.2 Live Music and Dining

25.3 Theme Restaurants

25.4 Experiential Restaurants

25.5 Communal Dining

25.6 Mystery Dinner Theaters

25.7 Dinner and a Movie

25.8 Risque Restaurants

25.9 Novel Restaurants

26 ETHNIC CUISINE

26.1 Most Popular Ethnic Foods

26.2 Trends in Ethnic Cuisine

26.3 Native-American Cuisine

27 HEALTHIER DINING

27.1 Healthful Fare in 2008

27.2 Smaller Portions

27.3 Organic Menus

27.4 Trans Fats

27.5 Reduced Sodium

27.6 Nutrition Information

27.7 Healthy Dining Finder

28 HOTEL & CASINO DINING

28.1 Food and Beverage Operations

28.2 Hotel Fine-dining

28.3 On-site Franchise Dining

28.4 Food-themed Events at Hotels and Resorts

28.5 Fine-dining in Casino Restaurants

29 LOCAL & REGIONAL CUISINE

29.1 Regional Cuisine

29.2 Local Specialities

29.3 Local Favorites

30 MENU TRENDS

30.1 Trends for 2008

30.2 Flavor Preferences

30.3 Children’s Menus

30.4 Vegetarians

31 RETAIL-BASED RESTAURANTS

31.1 Overview

31.2 Foodservice in Groceries

31.3 Luring Retail Customers With Food Options

32 SNACKS

32.1 Market Growth

32.2 Snack Characteristics and Trends

32.3 Healthy Influences

32.4 Market Opportunities

33 SUSTAINABLE & SOCIALLY RESPONSIBLE DINING

33.1 Socially Conscious Consumerism

33.2 Charitable Activities

33.3 Eco-friendly Restaurants

33.4 Animal Welfare Issues

33.5 Sustainable Seafood

33.6 Fair Trade

34 TAKEOUT & DELIVERY

34.1 Takeout At Full-service Chains

34.2 Quick-service Carryout and Delivery

34.3 Takeout for Offices and On-the-road

34.4 Takeout for Super Bowl

35 TRAVEL & TOURIST DINING

35.1 Traveler Dining

35.2 Culinary Tourism

35.3 Restaurants at Tourist Attractions

35.4 Airport Dining

MARKET RESOURCES

A.1 Associations

A.2 Analysts and Market Consultants

A.3 Periodicals

REFERENCES

Abstract

With a thorough and in-depth analysis of the $558 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and takeout.

Part III of the handbook provides a focus on marketing and promotions, with topics including price promotions, interactive (online) promotions, reservations policies, online/mobile ordering, and advertising priorities. A special feature of the handbook is an analysis by RKMA of the content and features for over 300 restaurant chain websites, a feature designed to guide restaurateurs in planning next-generation websites.

The handbook provides comprehensive demographic data for all dayparts at full-service and quick-service restaurants. An analysis is presented of the restaurant spending distribution in each state and 361 metro areas.

There is also a discussion of socially responsible dining, including such topics as eco-friendly operations, sustainability, fair trade, animal welfare issues, and charitable activities.

Over 1,400 website links to additional resources are included in the handbook.

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