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Leading Chinese MCU Design Houses' Product Strategies

Published by: Market Intelligence Center

Published: Jan. 16, 2008 - 12 Pages


Table of Contents


Overall Development of China's MCU Design Houses

Semico's Product Strategies

Sigma Microelectronics' Product Strategies

Shanghai Haier IC's Product Strategies

Shanghai Belling-Systron Microelectronics' Product Strategies

Conclusion

Appendix




List of Tables

Table 1 Major Chinese MCU Design

Table 2 Semico's 8-bit MCU with LCD Display Driver Products

Table 3 Semico's Multi-Use MCU Products

Table 4 Semico's Phone Caller ID Display MCU Products

Table 5 Semicon's Infrared Remote Control MCU Products

Table 6 Sigma Microelectronics' 4-bit I/O MCU Products

Table 7 Sigma Microelectronics' 8-Bit I/O MCU Products

Table 8 Sigma Microelectronics' 8-Bit LCD Driver MCU Products

Table 9 Shanghai Haier IC's HR6P Series MCU Products

Table 10 Shanghai Haier IC's HR6T/7T Series MCU Products

Table 11 Shanghai Belling-Systron Microelectronics' MCU Products


Abstract

China is a global manufacturing hub of consumer electronics products and an important MCU market. With the support of IC industry policies and system manufacturers, the number of MCU design houses in China exceeded ten in 2007. These design houses used to focus on products such as electronic toys, remote controls, and electric fans. With technological advancements, China's MCU design houses, such as Semico, Sigma Microelectronics, Shanghai Haier IC, and Shanghai Belling-Systron Microelectronics, have developed MCU products for air conditioners, refrigerators, stereo systems, handheld game consoles, and industrial control systems. This report analyzes the product strategies of major Chinese MCU design houses.

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