Leading Chinese Digital Terrestrial STB Makers' Development Strategies

Published by: Market Intelligence Center

Published: Jan. 24, 2008 - 14 Pages

Table of Contents

Overall Development of the Digital Terrestrial STB Industry in China

Chinese Digital Terrestrial STB Makers' Development Strategies

Sichuan Changhong Network Technologies

Shenzhen Coship Electronics

Skyworth Digital Technology

Sichuan Jiuzhou Electronic Technology

Jiangsu Yinhe Electronics

Beijing Haier Info-Tech

Fujian Shenzhou Electronic

MIC Perspective

Appendix

List of Tables

Table 1 Sichuan Changhong Network Technologies' Digital Terrestrial STB Products

Table 2 Shenzhen Coship Electronics' Digital Terrestrial STB Products

Table 3 Skyworth Digital Technology's T Products

Table 4 Sichuan Jiuzhou Electronic Technology's Terrestrial STB Products

Table 5 Jiangsu Yinhe Electronics' Digital Terrestrial STB Products

Table 6 Fujian Shenzhou Electronic's Digital Terrestrial STB Products

List of Figures

Figure 1 Shenzhen Coship Electronics' Digital Terrestrial STB Revenue, 2004 - 2006

Abstract

Chinese makers' digital terrestrial STB shipment volume in 2006 reached 4.94 million units, nearly 1.2 times the number shipped in 2005. Demand from the European market was the core driver of growth. However, the Chinese industry also faced problems related to MPEG LA patents. Domestic demand in China has been further stimulated by the decision to adopt the DVB-TH standard for digital terrestrial television broadcasts, but challenges in this area include technology maturity, service costs, and the attitudes of television broadcasting operators. This report will analyze the leading Chinese digital terrestrial STB companies, including Sichuan Changhong Network Technologies, Shenzhen Coship Electronics, Skyworth Digital Technology, Sichuan Jiuzhou Electronic Technology, Jiangsu Yinhe Electronics, Beijing Haier Info-Tech, and Fujian Shenzhou Electronic.

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