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Chinese Mobile TV Operators' Business Models

Published by: Market Intelligence Center

Published: Jan. 31, 2008 - 23 Pages


Table of Contents


Current Status of Mobile TV Service in China

Evolution of Mobile TV Standards in China

Chinese Mobile Operators' Mobile TV Business Models

Mobile TV License Holders' Mobile TV Business Models

Future Trends for Mobile TV Services

MIC Perspective

Appendix




List of Tables

Table 1 China's Mobile TV Standards

Table 2 Leading Members of the CMMB Technology Working Group as of 2007

Table 3 Key Members of the CDMB Working Group as of 2007

Table 4 Content of TMMB Standard

Table 5 Guangdong Mobile's Original and Revised GPRS Data Charges

Table 6 China Mobile's Charge Rates for Mobile TV Service

Table 7 Shanghai Unicom's Mobile TV Charge Rates

Table 8 Shanghai Unicom's CDMA Billing Plans

Table 9 Shanghai Unicom's GPRS Billing Plans

Table 10 The Iriver B20 Handheld TV




List of Figures

Figure 1 DMB-TH Receiver Solution Developed by Legend Silicon and ADI

Abstract

As of September 2007, China's SARFT had awarded six mobile TV licenses to companies that included SMG and CCTV. However, China has yet to establish a unified standard for mobile TV service. SARFT had begun issuing permits based on the DAB standard back in 2004, but individual operators subsequently introduced their own proprietary standards. In 2006, SARFT introduced its own CMMB standard, and prohibited further DAB pilot projects. Towards the end of 2006, SAC began working to unify the various different mobile TV standards; however, as of the end of 2007, no consensus had been reached. This report examines the evolution of mobile TV standards in China, the current state of development of mobile TV service and content providers, and the outlook for the future.

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