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Benchmarking CEIVA Logic's Digital Photo Frame and Picture Mail Service Model

Published by: Market Intelligence Center

Published: Feb. 15, 2008 - 13 Pages


Table of Contents


CEIVA Logic's Business Model

Operations

Service Items

Payment Mechanism

Business Applications

MIC Perspective

Appendix




List of Tables

Table 1 CEIVA Logic's Digital Photo Frame Plus Picture Mail Delivery Service Items

Table 2 Prices and Functions of CEIVA Logic's Digital Photo Frames

Table 3 CEIVA PicturePlan Picture Mail Delivery Service Charges




List of Figures

Figure 1 CEIVA Logic's Digital Photo Frame + Picture Mail Delivery Platform

Figure 2 Web Page and Digital Photo Frame User Interface of CEIVA Logic's Picture Mail Delivery Service Platform

Figure 3 CEIVA Logic's Digital Signage Integrating with Picture Mail Delivery Service

Figure 4 Development of Online Photo Albums and Growth of Digital Photo Frame Picture Mail Delivery Services


Abstract

Broadly speaking, digital photo frame vendors' business models can be divided into two categories: digital photo frame product sales, and services that integrate digital photo frames with picture mail delivery service. Currently, the majority of vendors adopt digital photo frame sales. However, the failure to achieve product differentiation has resulted in vicious price competition. At the same time, other enterprises, such as US company CEIVA Logic, have begun packaging digital photo frames with picture mail delivery service. This report will examine CEIVA Logic's business model, and the key technology and intellectual property that underpin this business model. It will also consider how the growing popularity of online photo albums will affect the future development of the digital photo frame market.

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