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Internet User Behavior and Online Shopping in Taiwan: Key Trends in 2007

Published by: Market Intelligence Center

Published: Feb. 27, 2008 - 16 Pages


Table of Contents


Taiwan's Online Shopping Market Size

<DT>Internet User Structure and Online Behavior in Taiwan
Majority of Internet Users Are Students and Office Workers Aged 20-29

Activities Most Frequently Engaged in Online: Communicating with Others and Seeking Information

91% of Women with Low Incomes Use Blogs

Online B2C Consumer Behavior Trends

Growing Influence of Online Forums and Blogs on Consumers' Decision-making Process

Increasing Convenience of Online Shopping

Payment and Delivery Methods Used for Online Purchases

MIC Perspective




List of Tables

Table 1 Taiwanese Internet Users' Blog Usage, 2007

Table 2 Consumer Channels Never Used by Taiwanese Internet Users, 2007

Table 3 Most Frequent Behavior of Online Shoppers in Taiwan, 2007

Table 4 Reasons Taiwanese Internet Users Shop Online, 2005 - 2007

Table 5 B2C Methods of Payment by Internet Users, 2007

Table 6 Taiwanese Internet Users' Most Used Delivery Methods for Goods Purchased Online, 2007

Table 7 Reasons for Taiwanese Internet Users' Dissatisfaction with B2C Online Shopping Environment, 2005 - 2007




List of Figures

Figure 1 Taiwan Online B2C Market Size, 2004 - 2008

Figure 2 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Gender Ratio and Age Distribution

Figure 3 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Distribution by Occupation, Place of Residence, Education Level, and Years Experience with Internet

Figure 4 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Main Characteristics by Gender and Disposable Income

Figure 5 Taiwanese Internet Users' Most Common Online Activities by Gender and Disposable Income, 2007

Figure 6 B2C Websites Most Frequently Visited by Taiwanese Internet Users, 2007

Figure 7 Taiwanese Internet Users' B2C Purchase Models and Types of Goods Purchased, 2007

Abstract

Online consumers continue to grow in number every year. Cyberspace and real world channels are becoming integrated and people are gradually beginning to trust online shopping when making purchases. In 2007, the Taiwanese online shopping B2C market reached a scale of NT$108 billion, 1.3% of the retail sector. Using the results of a survey of Taiwanese Internet users conducted by MIC in July 2007, this report analyzes the behavior of Internet users in Taiwan and their consumer behavior associated with the online shopping market.

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