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2008 Australia - Entertainment and Media Markets

Published by: Paul Budde Communication Pty Ltd

Published: Mar. 5, 2008 - 147 Pages


Table of Contents


1. The Digital Media Industry

1.1 Major industry segments

1.1.1 Media statement new government

1.1.2 TV broadcasters

1.1.3 Radio broadcasters

1.1.4 Newspaper publishers

1.1.5 The video and DVD rental companies

1.1.6 Film and video producers

1.2 Media companies

1.2.1 The Murdoch - Packer deal

1.2.2 News Corp and subsidiaries

1.2.3 MySpace

1.2.4 PBL - Nine - ninemsn

1.2.5 Seven Network (Yahoo!7)

1.2.6 AOL

1.2.7 Ten Network

1.2.8 Fairfax Media

1.2.9 Austereo online

1.2.10 Foxtel

1.2.11 Southern Cross Broadcasting (SBC)

1.2.12 WIN SelecTV

2. Digital Entertainment Market

2.1 Video entertainment

2.1.1 Market analysis

2.1.2 Video entertainment overview

2.1.3 Key developments in Australia

2.1.4 Personal video services

2.1.5 Digital film distribution

2.2 IPTV

2.2.1 From IPTV to multimedia events

2.2.2 IPTV: Australia ain’t America

2.2.3 Are you ready for the video explosion?

2.2.4 Broadband TV - some early stats from 2006

2.2.5 Regulations

2.2.6 Movies downloading

2.2.7 IPTV developments

2.2.8 Tips for successful video over IP

2.3 Telcos & ISPS in the digital media

2.3.1 BigPond Media

2.3.2 Telstra’s complex convergence strategy

2.3.3 Internode - BlueBox

2.3.4 Adam Internet

2.3.5 Unwired screens IP movies

2.3.6 TransACT

2.3.7 Participation TV from Optus

2.3.8 Non telco providers

2.4 Social networks & UGC

2.4.1 A popularity contest

2.4.2 Every site needs its own YouTube

2.4.3 Consumer-led era

2.4.4 Types of consumers

2.4.5 Business opportunities

2.4.6 Other developments

2.4.7 Statistics and forecasts

2.5 Market overview

2.5.1 The music revolution

2.5.2 Business models were changed too late

2.5.3 Free legal downloads

2.6 Statistical overviews

2.6.1 Album sales drop as music download sales increase

2.6.2 Survey on online music searching

2.6.3 Australian digital music downloads to grow to $200m a year

2.6.4 Ericsson Consumer Lab survey

2.6.5 Key players

2.6.6 Digital media players - MP3/iPods

2.6.7 Podcasting and Vodcasting

2.6.8 Historical data

2.7 Video communications

2.7.1 The power of video

2.7.2 Personal video

2.7.3 Universities turn to video conferencing

2.7.4 The future of VoIP lies in videoconferencing

2.8 Social network sites

2.8.1 MySpace - Australia

2.8.2 Loop Mobile (Moko)

2.8.3 Analysis

2.9 Synthetic environments

2.9.1 New developments

2.9.2 Paul Budde’s Second Life

2.10 Instant Messaging (IM) services

2.10.1 Thanks to video facing a revival

2.10.2 Interoperability between applications

2.10.3 Additional functionality

2.10.4 Messenger services on mobile phones

2.11 Peer-to-Peer (P2P) networks

2.11.1 File sharing networks

2.11.2 Influence on Internet resources

2.11.3 Commercialisation of P2P services

2.12 Blogging

2.12.1 Creating havoc in news media

2.12.2 Mediacracy

2.12.3 Affecting traditional news media

2.12.4 Other blog terms

2.13 Internet portals

2.13.1 Overview

2.13.2 Advertising model

2.13.3 Search and advice models

2.13.4 Vertical portals from content providers

2.13.5 Our own experiences

2.13.6 Telstra launches online shopping portal

2.14 Online directories

2.14.1 Directory service overview

2.14.2 Analysis - Needed: competition in directory services

2.14.3 Customers moving to the web

2.15 Online search engines - overview and statistics

2.15.1 Google’s domination

2.15.2 BRW Magazine investigation

2.15.3 News and weather market site statistics

2.15.4 Survey on online search advertising market revenues - IAB

2.15.5 Australia’s largest online library

2.16 Online search engines - analysis

2.16.1 Analysis - Interesting deals around Telstra’s digital media activities

2.16.2 Telcos and media versus Googles

2.16.3 Google Schmoogle - the battle continues

2.17 Mapping and tracking

2.17.1 E-map for vehicles and pedestrians

2.18 Web publishing

2.18.1 Personal web publishing sites

2.18.2 One-stop news shop from Unwired

2.19 Gambling

2.19.1 Overview

2.19.2 Tabcorp Internet revenues top $1 billion

2.19.3 Contribution of gambling to retail estimates - 2007

2.19.4 Casinos

2.19.5 Mobile gambling

2.19.6 Historic data

2.19.7 Online gaming industry

2.19.8 Mobile gaming

2.20 Online dating

2.21 Adult services

3. Mobile Media

3.1 Industry overview

3.1.1 The mobile content market in 2008

3.1.2 The market for mobile digital media

3.1.3 A market still kept hostage - analysis

3.1.4 New marketing and distribution models

3.1.5 Mobile TV

3.1.6 Premium Rate SMS (PSMS)

3.2 Analysis

3.2.1 ‘Off-deck’ content

3.3 Statistics

3.3.1 Ringtones and wallpaper

3.3.2 Mobile email

3.3.3 Voting

3.3.4 Advertising

3.3.5 Nokia set to break into the music market?

3.4 Mobile TV

3.4.1 The market in 2007

3.4.2 Major players

3.4.3 Spectrum for mobile broadcasting

3.4.4 Mobile Broadcast Multicast Service (MBMS)

3.4.5 Key market 13-19 year olds

3.4.6 DVB-H

3.4.7 Telstra pulls out of movemedia trial

3.4.8 Analysis of video-based mobile developments

3.4.9 Mobile TV and WiMAX could be a good match

4. Glossary of Abbreviations




List of Tables




Table 1 - Leading social networking sites in the US - 2006 - 2007

Table 2 - Leading blogging sites in the US - 2006 - 2007

Table 3 - US ad spending on social networking sites - 2006 - 2007; 2010

Table 4 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010

Table 5 - Listening to music - 2006

Table 6 - Getting/buy music habits - 2006

Table 7 - Average time spent listening by radio users per week by device - November 2007

Table 8 - Net wholesale sales of sound recordings & music videos - January - June 2005

Table 9 - Net wholesale sales of sound recordings & music videos - % change since 2004

Table 10 - Digital music market - revenue and forecasts - 2004 - 2009

Table 11 - Four most visited Australian search engines - four weeks ending 26 January 2008

Table 12 - Search engine advertising revenue - 2007

Table 13 - Most visited news and weather market sites - January 2008

Table 14 - Gambling as a portion of hotels/licensed clubs & total retail (seasonally adjusted) - 2004 - 2007

Table 15 - Gambling in the retail trade (seasonally adjusted) - 2004 - 2007

Table 16 - Contribution of gambling to total turnover, by state (seasonally adjusted) - 2004 - 2007

Table 17 - Electronic gaming machines per state - 2002




List of Exhibits




Exhibit 1 - Murdoch - Packer deal structure and pblMedia structure

Exhibit 2 - Intermix Media and MySpace

Exhibit 3 - pblMedia structure

Exhibit 4 - TiVo USA

Exhibit 5 - IPTV Applications

Exhibit 6 - Video Ezy - 2008

Exhibit 7 - Proposed ReelTime retail pricing strategy

Exhibit 8 - Podcast advertising benefits

Exhibit 9 - Second Life Financials - 2007 - 2008

Exhibit 10 - Second Life user statistics - 2008

Exhibit 11 - Key m-gambling market segments

Exhibit 12 - Selected licensed Australian online gambling operators

Exhibit 13 - Mobile facts and figures

Exhibit 14 - What users want

Exhibit 15 - Key applications from data pack users

Exhibit 16 - Mobile TV minutes

Exhibit 17 - Broadcast Australia DVB-H trials - 2005 - 2007

Abstract

Subjects covered include:
  • Key media and Internet media players;
  • Overview and analyses of the media industry;
  • Permission-based marketing, customer loyalty strategies;
  • Video communications, video entertainment, IPTV, EPGs, mobile TV;
  • Social networks, UGC, blogging, P2P, podcasting;
  • Music, games, gambling, dating, adult services;
  • Portals, directories, searching.


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