2008 Australia - Broadcasting and Pay TV

Published by: Paul Budde Communication Pty Ltd

Published: Mar. 5, 2008 - 145 Pages

Table of Contents

1. Overview and Analysis

1.1 Free-to-Air TV

1.1.1 Market overview and trends

1.1.2 Market statistics

1.1.3 FTA broadcasters

1.2 Digital TV

1.2.1 Market trends

1.2.2 Market statistics

1.2.3 Digital Video Recorders

1.2.4 Interactive TV

1.2.5 Set-top Boxes (STBs)

1.2.6 Datacasting

1.3 Pay TV

1.3.1 Subscriber statistics and analysis

1.3.2 Revenue statistics

1.4 Radio

1.4.1 Market trends

1.4.2 Market statistics

1.4.3 Digital radio

2. Free-to-Air TV

2.1 Market trends and analysis

2.2 Market statistics and revenue

2.2.1 Introduction

2.2.2 Market statistics

2.2.3 Four-year predictions to 2011 - PwC

2.3 Film spending and production

2.4 Financial overviews

2.4.1 Revenues

2.5 FTA broadcasters market overview

2.6 National broadcasters

2.6.1 Public broadcasters

2.6.2 Commercial networks

2.7 Regional broadcasting

2.7.1 Commercial television broadcasting licences

2.7.2 Regional licence area plans

2.7.3 Television aggregation

2.7.4 Major players

2.8 Community television broadcasting services

2.9 Indigenous broadcasters

2.9.1 Imparja Television

2.9.2 National Indigenous Television Service (NITV)

2.9.3 Warlpiri Media Association, Yuendumu, Western Desert

2.9.4 Ernabella, north western South Australia

2.9.5 Radio 4aaa Murri Country, Brisbane

3. Digital TV

3.1 Market trends and developments

3.1.1 Digital television - slow but steady growth

3.1.2 Seven and Ten launch new digital FTA high definition channels

3.2 Market statistics and forecasts

3.2.1 Statistics - 2007 and 2008

3.3 Market surveys

3.3.1 Canon Digital Lifestyle Index survey - 2007

3.3.2 The connected home

3.3.3 ACMA Digital Media in Australian Homes - 2006

3.3.4 Digital media in Australian homes - 2006 survey

3.4 Market analysis

3.4.1 Patchy digital TV reception - yet another stumbling block

3.5 Regional overview of broadcasters

3.6 Media reforms

3.6.1 Update

3.6.2 Background

3.6.3 Australian Government launches digital action plan

3.7 Technological environment

3.7.1 Digital TV standards

3.7.2 Single Frequency Network options for digital TV

3.8 Digital video recorders

3.8.1 Introduction

3.8.2 Technical description

3.8.3 Functional overview

3.8.4 Global developments

3.8.5 Electronic Program Guides (EPGs)

3.8.6 Home media centres

3.8.7 Subscriber statistics and forecasts

3.8.8 Market analysis

3.8.9 Free-to-Air DVRs

3.8.10 DVR analysis

3.8.11 Pay TV DVRs

3.8.12 Television advertising

3.8.13 Developments in the USA

3.9 Interactive TV

3.9.1 Market overview

3.9.2 Definitions

3.9.3 The future of VoD - analysis

3.9.4 iTV analysis

3.9.5 Interactive advertising developments

3.9.6 Market analysis - interactive advertising

3.9.7 Global market analysis

3.9.8 Case studies

3.10 STB overview and analysis

3.10.1 Market overview by sector

3.10.2 Market and regulatory developments

3.10.3 Set-top box platform technologies

3.10.4 Set-top box analysis

3.11 Electronic Program Guides

3.11.1 Introduction

3.11.2 Brief overview of DVRs

3.11.3 Brief overview of Home Media Centres

3.11.4 The EPG market

3.11.5 Key players

3.11.6 EPG analyses

3.11.7 Forecasts

3.12 Datacasting overview and analysis

3.12.1 Regulatory framework

3.12.2 Government digital media reforms

3.12.3 Other market developments

3.12.4 Summary of datacasting developments and trials

4. Pay TV

4.1 Market overview

4.2 Market statistics

4.2.1 Subscriber statistics

4.2.2 Telstra bundled pay TV services - 2007

4.2.3 Consumer penetration statistics

4.2.4 Pay TV viewing statistics

4.3 Penetration analysis

4.4 Pay TV penetration forecasts to 2011

4.4.1 Scenario 1 - lower pay TV subscriber growth

4.4.2 Scenario 2 - higher pay TV subscriber growth

4.5 Major players - overview and major developments

4.5.1 Market overview

4.5.2 Foxtel

4.5.3 Optus

4.5.4 Austar

4.5.5 SelecTV

4.6 Revenue statistics

4.6.1 Revenues

4.6.2 Revenue analysis

4.6.3 PVR analysis

4.6.4 Pay TV now on a solid profitable basis

4.7 ARPU statistics

4.8 Churn statistics

4.9 Interactive advertising

4.10 Infrastructure statistics

4.10.1 Availability

4.10.2 Infrastructure costings

5. Radio

5.1 Overview and statistics

5.1.1 Market overview

5.1.2 Market surveys

5.1.3 Financial statistics

5.1.4 Major players

5.1.5 Digital media developments

5.2 Digital radio

5.2.1 Market overview

5.2.2 Market analysis

5.2.3 Market surveys

5.2.4 Development path of digital radio

5.2.5 Features and benefits of digital radio

5.2.6 New and alternate delivery channels

5.2.7 Technologies

6. Glossary of Abbreviations

List of Tables

Table 1 - Television set penetration by number of sets - 2007

Table 2 - Advertising spending by media sector and annual change - 2006 - 2007

Table 3 - Advertising revenue share for commercial networks - January to June 2007

Table 4 - Australian entertainment & media market - ad spending by industry - 2006 - 2008; 2011

Table 5 - Australian entertainment & media market - advertising annual growth by industry - 2007 - 2008; 2011

Table 6 - Share of advertising revenue by industry sector - 2006; 2011

Table 7 - Australian commercial TV revenue and expenditure - 1992 - 2006

Table 8 - Advertising revenue for commercial networks - January to June 2007

Table 9 - Commercial television programming spending - 2005 - 2006

Table 10 - Number of television and radio licences on issue - 2004 - 2005

Table 11 - Number of television licences on issue (historical) - 1999; 2001 - 2004

Table 12 - ABC operating revenue, cost of services & annual change - 2006 - 2007

Table 13 - ABC revenue and annual change (historical) - 1998 - 2004

Table 14 - Nine Network revenue and annual change - 2003 - 2006

Table 15 - Digital TVs and integrated digital TV sets sold - 2003 - 2007*

Table 16 - Average monthly sales volume of digital TV receivers - 2005 - 2007*

Table 17 - Household penetration of digital TVs* - 2005 - 2009

Table 18 - Number of digital TV* households - 2001 - 2009

Table 19 - Percentage of DTTB capable TV display devices - 2005 - 2006

Table 20 - Penetration/incidence of digital media - 2005 - 2006

Table 21 - Penetration of DTTB by household demographic characteristics - October 2006

Table 22 - Digital media ownership/usage - DTTB adopters and non-adopters - October 2006

Table 23 - Digital media ownership/usage - digital TV and non digital TV - October 2006

Table 24 - DTTB adoption-intention segmentation - October 2006

Table 25 - Percentage of household use by application or platform - 2006

Table 26 - Frequency of device used for downloaded content - 2006

Table 27 - Main drivers for DTTB adoption - 2006

Table 28 - Is digital FTA TV available to households in your area?

Table 29 - Awareness of analogue switch-off - 2005 - 2006

Table 30 - DVR subscribers - total market - pay TV and FTA TV - 2006 - 2009

Table 31 - Percentage of digital pay TV subscribers - 2004 - 2007

Table 32 - Subscriber churn rate by customer category - 2006

Table 33 - EPG forecasts Australia - 2005; 2007; 2010; 2015

Table 34 - Forecast telecommunications services revenue by product - 2005; 2010; 2015

Table 35 - Pay TV subscribers by operator - 1995 - 2009

Table 36 - Pay TV subscribers annual change by operator - 1997 - 2009

Table 37 - Telstra pay TV bundling subscribers and annual change - 2006 - 2007

Table 38 - Pay TV household penetration - 1997 - 2009

Table 39 - Pay TV viewing versus FTA channel viewing - April 2007

Table 40 - Market share of pay TV viewing in pay TV households - 2006 - 2007

Table 41 - Forecast pay TV household penetration, lower market growth scenario - 2005 - 2011

Table 42 - Forecast pay TV household penetration, higher market growth scenario - 2005 - 2011

Table 43 - Pay TV revenue per operator - 1997 - 2009

Table 44 - Percentage change of pay TV revenue per operator - 1998 - 2009

Table 45 - Telstra pay TV bundling revenue and annual change - 2006 - 2007

Table 46 - Pay TV advertising revenue - 2000 - 2008

Table 47 - Net losses pay TV industry - 1996 - 2009

Table 48 - ARPU levels per operator Austar, Foxtel and Optus - 1999/2002; 2003 - 2008

Table 49 - Pay TV industry annual churn rates - 1996 - 2009

Table 50 - Subscriber churn rate - 2002 - 2007

Table 51 - Foxtel subscriber annual churn rate by customer category - 2006

Table 52 - Pay TV roll-out statistics (homes passed) - 1996 - 1998; 2002 - 2007

Table 53 - Radio ad revenue by city - nine months to 31 March 2007

Table 54 - Average time spent listening by radio users per week by device - November 2007

Table 55 - Number of commercial and government radio stations - 2007

Table 56 - Commercial radio penetration and time spent listening - Oct - Nov 2007

Table 57 - Time spent listening by capital city (excl Canberra, Hobart, Darwin) - Oct - Nov 2007

Table 58 - Audience penetration by time of day - Oct - Nov 2007

Table 59 - Radio listening by radio location - 2001 - 2007

Table 60 - Australian commercial radio financial results and annual profit change - 1992 - 2006

Table 61 - Number of commercial radio services by city

Table 62 - ABC radio regional reach and share - 2005 - 2006

List of Exhibits

Exhibit 1 - Commercial television licences - 2006

Exhibit 2 - Nine Network coverage

Exhibit 3 - Regional licence area plan update

Exhibit 4 - Community television licences - 2005

Exhibit 5 - Public television stations funding - 2003 - 2004

Exhibit 6 - Digital TV broadcasters by region - 2006

Exhibit 7 - Digital media reform - current rules and key proposed changes

Exhibit 8 - ACMA register of datacasting licensees - 2006

Exhibit 9 - New media activities from pay TV operators

Exhibit 10 - Pay TV roll-outs by state

Exhibit 11 - Estimated number of radios in the home

Exhibit 12 - Austereo national networks - 2006

Exhibit 13 - SBC/Fairfax media - key radio stations

Exhibit 14 - Timeline of music on the Internet

Abstract

• Revenue and subscriber statistics;
• Analyses of market and industry trends and developments;
• Regulatory and government policy developments;
• Overviews of key market segments including: Personal Video Recorders, digital radio, Interactive TV, Set Top Boxes, podcasting and datacasting;
• Overviews of major players in the market including: Foxtel, Austar and the FTA networks.

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