Automotive Electronics - What Consumers Have and What They Desire : Market Research Report

Automotive Electronics - What Consumers Have and What They Desire

Published by: Consumer Electronics Association

Published: Feb. 1, 2008 - 492 Pages

Age
Race
Ethnicity
Internet Connection
Income
Ce Ownership
Time Last Vehicle Was Driven
Time Spent In A Vehicle During Each Weekday
Time Spent In A Vehicle During The Weekend
Percentage Of Time In A Vehicle Spent Driving
Vehicle Ownership
Vehicle Model Year
Vehicle Acquired New Or Used
Plans To Purchase Next Vehicle
Vehicle Description
Ce Products Installed In Vehicle
Features Of In-dash Car Stereo
Place Most Likely To Have Installation Of Ce Performed
When Installed: In-dash Car Stereo?
When Installed: A Wired Connection For A Digital Music Player, Such As An Mp3 Player?
When Installed: A Wireless Connection For A Digital Music Player, Such As An Mp3 Player?
When Installed: Cd Multi-disk Changer (In-dash/Glove Box/Trunk Mounted)?
When Installed: Premium Sound Equipment (E.G., Subwoofer, Tweeter)?
When Installed: Car Video Entertainment System, Such As A Dvd Player That Is Permanently Installed In The Vehicle?
When Installed: In-dash Navigation/Gps System That Is Permanently Installed In The Car?
When Installed: Car Alarm?
When Installed: In-vehicle Safety And Information Services System?
When Installed: Vehicle Tracking And Location System (For Use If Your Car Is Stolen)?
When Installed: Remote Vehicle Starter?
When Installed: A Gaming System That Is Permanently Installed In The Vehicle?
When Installed: Radar Detector?
When Installed: In-dash Monitor/Display For Vehicle Systems?
When Installed: Parking/Backup Camera Or Sensor?
Use When Driving: In-dash Car Stereo?
Use When Driving: A Wired Connection For A Digital Music Player, Such As An Mp3 Player?
Use When Driving: A Wireless Connection For A Digital Music Player, Such As An Mp3 Player?
Use When Driving: Cd Multi-disk Changer (In-dash/Glove Box/Trunk Mounted)?
Use When Driving: Premium Sound Equipment (E.G., Subwoofer, Tweeter)?
Use When Driving: Car Video Entertainment System, Such As A Dvd Player That Is Permanently Installed In The Vehicle?
Use When Driving: In-dash Navigation/Gps System That Is Permanently Installed In The Car?
Use When Driving: Car Alarm?
Use When Driving: In-vehicle Safety And Information Services System?
Use When Driving: Vehicle Tracking And Location System (For Use If Your Car Is Stolen)?
Use When Driving: Remote Vehicle Starter?
Use When Driving: A Gaming System That Is Permanently Installed In The Vehicle?
Use When Driving: Radar Detector?
Use When Driving: In-dash Monitor/Display For Vehicle Systems?
Use When Driving: Parking/Backup Camera Or Sensor?
Use When A Passenger: In-dash Car Stereo?
Use When A Passenger: A Wired Connection For A Digital Music Player, Such As An Mp3 Player?
Use When A Passenger: A Wireless Connection For A Digital Music Player, Such As An Mp3 Player?
Use When A Passenger: Cd Multi-disk Changer (In-dash/Glove Box/Trunk Mounted)?
Use When A Passenger: Premium Sound Equipment (E.G., Subwoofer, Tweeter)?
Use When A Passenger: Car Video Entertainment System?
Use When A Passenger: In-dash Navigation/Gps System That Is Permanently Installed In The Car?
Use When A Passenger: Car Alarm?
Use When A Passenger: In-vehicle Safety And Information Services System?
Use When A Passenger: Vehicle Tracking And Location System (For Use If Your Car Is Stolen)?
Use When A Passenger: Remote Vehicle Starter?
Use When A Passenger: A Gaming System That Is Permanently Installed In The Vehicle?
Use When A Passenger: Radar Detector?
Use When A Passenger: In-dash Monitor/Display For Vehicle Systems?
Use When A Passenger: Parking/Backup Camera Or Sensor?
Other Ce Owned
Use When Driving: Cell Phone?
Use When Driving: Portable Digital Audio Player (E.G. Mp3 Player)?
Use When Driving: Portable Satellite Radio?
Use When Driving: Portable Hd Radio?
Use When Driving: Portable Cd Player?
Use When Driving: Laptop Computer?
Use When Driving: Portable Or Handheld Television?
Use When Driving: Portable Or Handheld Gps Device?
Use When Driving: Portable Game Device?
Use When Driving: Portable Digital Media Player?
Use When Driving: Portable Dvd Player?
Use When Driving: Wired Hands-free Headset?
Use When Driving: Wireless Headset?
Use When Driving: Portable Video Entertainment System?
Use When A Passenger: Cell Phone?
Use When A Passenger: Portable Digital Audio Player?
Use When A Passenger: Portable Satellite Radio?
Use When A Passenger: Portable Hd Radio?
Use When A Passenger: Portable Cd Player?
Use When A Passenger: Laptop Computer?
Use When A Passenger: Portable Or Handheld Television?
Use When A Passenger: Portable Or Handheld Gps Device?
Use When A Passenger: Portable Game Device?
Use When A Passenger: Portable Digital Media Player?
Use When A Passenger: Portable Dvd Player?
Use When A Passenger: Wired Hands-free Headset?
Use When A Passenger: Wireless Headset?
Use When A Passenger: Portable Video Entertainment System?
Expenditures On: Permanently Installed Electronics Products You Purchased After You Acquired Your Vehicle?
Expenditures On: Electronics Products That Are Not Permanently Installed But That You Use In A Vehicle?
Prefer Pre Or Post Purchase Installation
Preferred Place Of Installation
Concerns With Post Purchase Installation
Plans To Purchase In-vehicle Technologies
Plans To Purchase In-dash Car Stereo
Plans To Purchase Other In-vehicle Technologies
Future Expenditures On: Permanently Installed Electronics Products You Purchased After You Acquired Your Vehicle?
Future Expenditures On: Electronics Products That Are Not Permanently Installed But That You Use In A Vehicle?
Adoption
Marital Status
Education
Region
Children In Household
Generational Cohort

Abstract

There is no doubt that Americans spend a lot of time in their vehicles, with the typical individual spending about 16.5 hours a week in his vehicle. Given the amount of time that consumers are spending in their cars, it’s not surprising that they’re choosing to outfit their vehicles with the latest in-vehicle information and entertainment technologies. Whether these devices are actually installed in the vehicle, like satellite radio and navigation products, or merely carried there by the vehicle occupants, like portable MP3 players and cell phones, the trend is clear. More and more Americans are using CE devices in the vehicle than ever before. This body of research reveals which consumer technologies consumers are using and what technologies they desire for the future.

It also explores the role of portable technologies and issues surrounding aftermarket in-vehicle products. Special thanks to the following CEA member companies who contributed to the design of this body of research: Alpine Electronics of America, Inc., Audiovox Electronics Corp, Delphi, Directed Electronics, Inc., DTS, Dual Electronics Corp., Johnson Controls, Inc., and Sirius Satellite Radio.

Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable.

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Automotive Electronics - What Consumers Have and What They Desire

Table of Contents

Abstract