Worldwide Switched Digital Video for Cable TV

Published by: In-Stat

Published: Mar. 6, 2008 - 74 Pages

Table of Contents

Executive Summary

Cable TV Systems, Worldwide, Face Increasing Competition

Switched Digital Video (SDV) Provides a Powerful Solution

Competitive Issues Facing Cable TV That Create an Opportunity for Switched Digital Video as an Optimal Solution

Competition Heating Up For All Cable TV Services

Satellite TV Services Pushing HDTV

Telco TV Services Pushing HDTV, VOD, and Broadband

Increasing Number of High Definition TV Channels

DirecTV Touting “More HDTV” Than Cable

EchoStar’s DISH Network Acquires Sling Media

EchoStar Delivers VOOM HDTV Channels

Increasing Number of Niche, Ethnic, and Non-English Language TV Channels

Non-English/Non-Spanish Channels

Spanish-Language Channels

Personal Video Recorders Offsetting Some Advantages of Video-on-Demand

Increasing the Number of Video-on-Demand Streams

Time-Warner’s Start Over Service Improves Efficiency of VOD Infrastructure

Increasing the Number of High Definition VOD streams

Increasing Use of Interactivity with tru2way Connectivity

Adding More Channels with Locally-Addressable Advertising

Need to Continue Support for Local Analog TV Channels After Analog Cut Off

Need to Add Support for Local Low-Power Analog TV Stations After Analog Cut Off

Negotiation of Retransmission Consent Agreements

Government Interest in A La Carte TV Program Pricing

Digital Simulcasting of Analog Services on Digital Tiers

Need to Increase Broadband Internet Service Speeds with DOCSIS 3

Need to Provide Protected Bandwidth for Voice-over-IP Services

Cable TV Systems Face Choices to Optimize the Use of a Fixed Bandwidth Asset

Elegant Engineering of Thorny Problems is a Hallmark of the Cable TV Industry

Analog TV Channels

High Speed Data and Voice Telephony Channels

MPEG-2, Variable Bit Rate, Constant Bit Rate, MPEG-4, and High Definition

Linear Broadcasts, On Demand Services, and Switched Digital Video

Service Groups

Options that Cable TV Operators Can Use to Expand Their Service Offerings

A Brief Look at How Switched Digital Video Works

Switched Digital for Standard Definition Linear Broadcasts

The SDV Cable TV Network Becomes a Living, Breathing Entity

Switched Digital Video for High Definition Linear Broadcast

Switched Digital Video for Unicasting, VOD, and Addressable Advertising

Switched Digital Video Becomes a Revenue Generator for Local Cable

Ten Elements of a Switched Digital Video Deployment

Professional Services

Additional MPEG-2, or MPEG-4 Video Encoders

Bulk Encryption or Edge Encryption

Interfacing to Existing Infrastructure and Management Systems

SDV Management System

SDV Resource Manager

SDV Session Manager

Improved Edge QAM Devices

Upgradeable Client Software for Digital Set Top Boxes

Support for Continuous Research and Development

Forecasts by Region, by Category

Minimum Requirements for SDV Installation

Assumptions Made about System Size

Approximations for Typical New and Upgraded SDV Installation Costs

North America by Category

Europe by Category

Asia by Category

Rest of the World (ROW) by Category

Worldwide Summary by Category

Worldwide Summary Forecasts by Geographic Region

Switched Digital Video Solutions

BigBand Networks

BigBand is the Early Leader in Switched Digital Video

BigBand’s Professional Services Team Providing a Competitive Advantage

BigBand Announces Fifth Generation SDV Product Line

Motorola Connected Home Solutions

Cisco Systems

ARRIS

Scopus

Harmonic

TANDBERG Television

Imagine Communications

Methodology

Glossary

Related In-Stat Reports

List of Tables

Table 1. Number of Niche Programming Channels Available (Language or Ethnic Group, Number of Channels)

Table 2. Listing of Spanish-Language TV Channels Available (Name of TV Programming Source)

Table 3. Typical Cost of SDV Installation by System Size, North America (Value in US$)

Table 4. Number of SDV Installations by System Size, North America (Number of New Installations by Size, Number of Upgraded Installations by Size)

Table 5. Annual Value of SDV Installations by System Size, North America (Annual Value, US$ Millions, Annual Growth, Percent of Total)

Table 6. Typical Cost of SDV Installation by System Size, Europe (Value in US$)

Table 7. Number of SDV Installations by System Size, Europe (Number of New Installations by Size, Number of Upgraded Installations by Size)

Table 8. Annual Value of SDV Installations by System Size, Europe (Annual Value, US$ Millions, Annual Growth, Percent of Total)

Table 9. Typical Cost of SDV Installation by System Size, Asia (Value in US$)

Table 10. Number of SDV Installations by System Size, Asia (Number of New Installations by Size, Number of Upgraded Installations by Size)

Table 11. Annual Value of SDV Installations by System Size, Asia (Annual Value, US$ Millions, Annual Growth, Percent of Total)

Table 12. Typical Cost of SDV Installation by System Size, ROW (Value in US$)

Table 13. Number of SDV Installations by System Size, ROW (Number of New Installations by Size, Number of Upgraded Installations by Size)

Table 14. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ Millions, Annual Growth, Percent of Total)

Table 15. Number of SDV Installations by System Size, Worldwide (Number of New Installations by Size, Number of Upgraded Installations by Size)

Table 16. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ Millions, Annual Growth, Percent of Total)

Table 17. Annual Value of SDV Installations by System Size, by Region (Annual Value, US$ Millions, Annual Growth, Percent of Total)

List of Figures

Figure 1. Annual Value of SDV Installations, New or Upgraded (US$ in Millions)

Figure 2. HDTV Linear Broadcast Channels Announced by DirecTV (Name of HD Programming Service)

Figure 3. Example of Modern Cable TV System Frequency Allocation (Radio Frequency, from Low to High, and Service Assignments)

Figure 4. Annual Value of SDV Installations by System Size, North America (Annual Value, US$ in Millions)

Figure 5. Line Graph Showing Relative Growth Slopes of SDV Value, North America (Annual Value of New and Upgraded Systems, by System Size)

Figure 6. Line Graph Showing Relative Percent of Total for Value of SDV, North America (Percent of Total Value, by New and Upgraded Systems, by System Size)

Figure 7. Annual Value of SDV Installations by System Size, Europe (Annual Value, US$ in Millions)

Figure 8. Line Graph Showing Relative Growth Slopes of SDV Value, Europe (Annual Value of New and Upgraded Systems by System Size)

Figure 9. Line Graph Showing Relative Percent of Total for Value of SDV, Europe (Percent of Total Value, by New and Upgraded Systems, by System Size)

Figure 10. Annual Value of SDV Installations by System Size, Asia (Annual Value, US$ in Millions)

Figure 11. Line Graph Showing Relative Growth Slopes of SDV Value, Asia (Annual Value of New and Upgraded Systems by System Size)

Figure 12. Line Graph Showing Relative Percent of Total for Value of SDV, Asia (Percent of Total Value, by New and Upgraded Systems, by System Size)

Figure 13. Annual Value of SDV Installations by System Size, ROW (Annual Value, US$ in Millions)

Figure 14. Line Graph Showing Relative Growth Slopes of SDV Value, ROW (Annual Value of New and Upgraded Systems by System Size)

Figure 15. Line Graph Showing Relative Percent of Total for Value of SDV, ROW (Percent of Total Value, by New and Upgraded Systems, by System Size)

Figure 16. Annual Value of SDV Installations by System Size, Worldwide (Annual Value, US$ in Millions)

Figure 17. Line Graph Showing Relative Growth Slopes of SDV Value, Worldwide (Annual Value of New and Upgraded Systems by System Size)

Figure 18. Line Graph Showing Relative Percent of Total for Value of SDV, Worldwide (Percent of Total Value, by New and Upgraded Systems, by System Size)

Figure 19. Annual Value of SDV Installations by System Size, by Region (Annual Value, US$ in Millions)

Figure 20. Line Graph Showing Relative Growth Slopes of SDV Value, by Region (Annual Value of New and Upgraded Systems by System Size)

Figure 21. Line Graph Showing Relative Percent of Total for Value of SDV, by Region (Percent of Total Value, by New and Upgraded Systems, by System Size)

Abstract

• Cable TV can increase HDTV, data, and VOD
• Switched Digital Video can be a "magic bullet"
• Key vendors are all making investments to bring Switched Digital Video technologies forward

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