Whole Grain and High Fiber Foods

Published by: Global Industry Analysts

Published: Mar. 1, 2008 - 372 Pages

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions And Scope of Study

Whole Grains

Food Fiber

Cereals

Baked Foods

Snacks

Flour

Pasta

II. EXECUTIVE SUMMARY

1. Market Overview and Analysis

Rising Awareness & Changing Perceptions Drive Whole Grains Market

Current and Future Analysis

By Geographic Region

By Product Segment

2. Issues and Trends

Dietary Guidelines Promote Healthy Foods

High-Fiber Foods Gain Momentum

Limited Information Hinders Widespread Consumer Adoption

Health Benefits Aid Higher Fiber Consumption

Fighting Obesity with Fibers

Promotion of Whole Grains - The Two-in-One Effect

Dietary Fibers Fortify Functional Foods Market

Market Expansion through Innovative Products

Manufacturers Undertake Innovative Formulations for Whole Grain Products

Low Fiber Consumption Levels Encourage Innovations

Blends Promote Whole Grain Consumption

Consumers in Confusion Over Whole Grain and Fiber Labels

Healthy Alternatives Boost Growth in US and European Bakery Sector

Snack Food Industry Wakes Up to the Need for Healthy Alternatives

Whole Grain Products Counter Declining Pasta Sales

Whole Grain Products Aid Revenue Growth

Formulation of Whole Grain Products - A Tough Task for Manufacturers

Special Breads Segment - Benefiting from the Focus on Health Foods

Food Companies Shift Focus to Whole Grains

3. An Introduction to Whole Grains

Whole Grains - A Historical Perspective

Constituents of a Grain

Germ

Endosperm

Bran

Common Grains in Use

Whole Grains & Whole Grain Foods - A Conceptual Definition

Gluten-Free Whole Grains

FDA Defines ‘Whole Grain Foods’

Refining Process & its Impact on Grain Constituents

The 2005 Dietary Guidelines & Food Guide Pyramid

Consumer Response to Dietary Guidelines

Whole Grain Consumption Levels for Americans

A Glance at Recommendations Over the Years

The USDA MyPyramid Guidance System

General Mills - Leading By Example

Whole Grain Stamp

Factors Influencing Consumer Switchover Decision

Comparative Cost of Whole Grain Vs Non-Whole Grain Products in the US

Current Consumption Levels

Benefits of Whole Grains

Studies Corroborate Health Benefits of Whole Grains

Fast Whole Grain Facts

Alleviates Risk of Diabetes

Lowering Risk of Heart Disease

Nutrition and Digestive Health

Whole Grain Health Claims

Gaining Prominence

FDA Authorized Health Claims for Whole Grain Foods

Limitations for Health Claims

4. Food Fibers

What is Food Fiber?

Fiber Content in Relation to Whole Grains

Fiber Composition in Select Whole Grains

Types of Fiber

Soluble Fiber

Insoluble Fiber

High-Fiber Foods

Pasta, Cereals & Grains

Fruits

Vegetables

Legumes, Seeds & Nuts

Ideal Fiber Consumption Levels

Health Benefits of Fiber

Critical for Human Digestive System

Low Risk of Cardiovascular Diseases

Aids Weight Management

Side Effects of Excessive Fiber Consumption

5. Whole Grain & High-Fiber Foods

Cereals

Breakfast Cereals

Baked Foods

Snacks

Flour

Wheat Flour

Bromated Flour

Cake Flour

Graham Flour

Pastry Flour

Durum Flour

Corn Flour

Rye Flour

Rice Flour

Chickpea Flour

Tang Flour

Plain Flour

Pasta

Common Pasta Types and their Shapes

Micro Pasta

Ribbon Pasta Noodles

Shaped Pasta

Strand Noodles

Stuffed Pasta

Tubular Pasta

Nuts & Seeds

Whole Grains & Beans

6. Recent Industry Activity

Kellogg Acquires United Bakers

Ralcorp to Acquire Post Cereals Line from Kraft

Litagra Acquires Kedainiai Grain

VFF Forays into Indian Health Food Segment

General Mills and Curves Partner to Offer Weight Management Brand

ConAgra Acquires Lincoln Snacks

Altria Group Spins-off Kraft Foods

Kraft Foods Divests Hot Cereals Business to B&G Subsidiary

SIG Strategic Investments, LLLP Acquires U.S. Mills

Whole Foods Market Takes Over Wild Oats

Cargill’s Oligofructose and Oliggo-Fiber® Inulin Gain Expanded GRAS Status

Cargill to Launch Wheat Gluten Processing Unit

Ebro Puleva Acquires New World Pasta

CPW Acquires Australian Cereal Business

General Mills to Transition Pillsbury Bakery Flour

GTC Nutrition Acquires Nurture Inc

Health Canada Approves ORAFTI's Beneo™ Inulin as Dietary Fiber

Healthy Food Holdings Acquires Van’s Waffles

Kerry Group Acquires Nuvex Ingredients

PepsiCo Purchases New Zealand’s Bluebird Foods

Ralcorp Holdings Purchases Cottage Bakery Inc and Parco Foods, L.L.C

Sara Lee Takes Over Butter-Krust Baking

ADM and Matsutani Form Joint Venture

7. Strategic Developments in the Recent Past

PepsiCo Acquires Stake in Snack Ventures Europe

Nurture Enters into Strategic Partnership with Glanbia

FiberGel Receives Additional Patent Protection

Bob’s Red Mill to Distribute Products with Whole Grains Stamp

Lansing Grain Acquires Idaho Grain-handling Facilities

Whole Foods Market Acquires Fresh & Wild Holdings

General Mills and PepsiCo Acquire Star Foods

Diageo Divests Stake in General Mills

General Mills Acquires Pillsbury from Diageo

8. Product Introductions/Innovations

Oroweat Launches New 100% Whole Grain & Honey Bread

All-Bran Launches Strawberry Medley

Kellogg Introduces Multi-Grain Corn Flakes

Kashi Launches Kashi Granola

Nature’s Path Introduces Fiber-rich SmartBran

Weetabix Launches New Wholegrain Cereal

Bagrry’s Introduces Hi-Fiber Oats

Kellogg Adds to Cereal Bars Line

General Mills Introduces Chocolate Chex™ Breakfast Cereal

Hodgson Unveils New Steel Cut Oats Hot Cereal

Orville Redenbacher’s Unveils New Natural Popcorn Flavors

Boca Foods Launches Boca Meatless Breakfast Wraps

Kashi Company Offers New Flavors of GOLEAN® Roll

Kellogg Launches New Line Up of Snack and Meal Alternatives

Mama Rosie’s Unveils Low Fat Ravioli

Price Chopper Introduces Co-Branded Vitamin-Fortified Cereals

Pepperidge Farm Unveils New Line of Whole Grain Breads

Quaker Oats Launches Life Chocolate Oat Crunch®

Quaker Snacks Launches Chewy Granola Bars

Country Choice Launches FIT KIDS Instant Oatmeal in Two Flavors

Krispy Kreme Introduces Whole-Wheat Doughnut

Back to Nature Offers Harvest Wheat Elbows & Cheddar Pasta and Sauce

Cargill Introduces Fiber Krunch™ Crisp

Cargill Introduces Unique Tortilla Prototypes

ConAgra Develops Ultragrain® Soft for Pastries and Cakes

Disney and General Mills Launch Disney Breakfast Cereals

General Mills Rolls Out New Fruity Cheerios® Cereal

Kashi Company Debuts Nutrient-Packed All-Natural Entrees™

Malt-O-Meal Introduces Honey & Oat Blenders™ and Balance®

Mrs Baird’s Expands Whole Grain White and Harvest Selects Range

Oroweat® Whole Grain & Oat Bread Now Contains CoroWise™ Cholesterol Reducer™

PowerBar Rolls Out PRIA® GRAIN ESSENTIALS™ for Women

PowerBar Launches Two New Lines of Snack Bars

Rice-A-Roni® Adds Whole Grain to “San Francisco Treats”

Sara Lee Introduces Soft & Smooth 100% Whole Wheat Bread

Sara Lee Debuts Made With Whole Grain White Buns

Solae Launches New Soy-Fortified Flatbreads

Tropical Traditions Unveils Gluten-Free Coconut Flour

Wonder Rolls Out Wonder Made Whole Grain Wheat Breads

Weston Bakeries Unveils Wonder+ Square Bagels in Two Varieties

Sainsbury Expands SO Organic Range

ConAgra Unveils New Whole Grain Flour

Kraft Foods Introduces Supermac Whole Grain Product

AIPC Launches New Multi-Grain Pasta

General Mills Introduces DuruWhite Bread Mix

Oroweat Introduces Three New Whole Grain Breads

9. Product Introductions/Launches in the Recent Past

Kraft's Nabisco Introduces Whole Grain Snacks

Sara Lee Launches New Breakfast Products

Nature’s Path Unveils New Organic Whole Grain Pasta

Tate & Lyle Launches New Cereal Ingredients

Sara Lee Unveils Earth Grain Breads

General Mills to Introduce New Whole Grain Cereal brands

IFC Launches New Range of Products

Food and Culinary Technology Introduces New Low Carb, High Fiber Products

10. Focus on Select Players

Cargill, Inc (US)

Cereal Ingredients, Inc. (US)

ConAgra Foods, Inc. (US)

Creafill Fibers Corp. (US)

Fiberstar, Inc. (US)

Garuda International, Inc. (US)

General Mills, Inc. (US)

George Weston Bakeries, Inc. (US)

Gilster-Mary Lee Corporation (US)

Grain Millers, Inc. (US)

GTC Nutrition (US)

Hodgson Mill, Inc. (US)

International Fiber Corporation (US)

J. Rettenmaier USA LP (US)

Kellogg Company (US)

Kerry Group Plc (Ireland)

Kraft Foods, Inc. (US)

Malt-O-Meal Company (US)

Matsutani America, Inc. (US)

MGP Ingredients, Inc. (US)

Nestlé S.A. (Switzerland)

New World Pasta Company (US)

ORAFTI Group (Belgium)

PepsiCo, Inc. (US)

Quaker (US)

Ralcorp Holdings, Inc. (US)

Sara Lee Bakery Group (US)

Sensus America LLC (US)

SunOpta Ingredients Group (US)

Watson, Inc. (US)

Whole Foods Market, Inc. (US)

11. Major Councils/Associations

The Whole Grains Council

International Fiber Council

The National Fiber Council

12. Global Market Perspective

Table 1: World Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 2: World 10-Year Perspective for Whole Grain and High Fiber Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

Market Analytics by Product Segment

Table 3: World Recent Past, Current & Future Analysis for Cereals containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 4: World 10-Year Perspective for Cereals containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

Table 5: World Recent Past, Current & Future Analysis for Baked Food containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 6: World 10-Year Perspective for Baked Food Containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

Table 7: World Recent Past, Current & Future Analysis for Snacks containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 8: World 10-Year Perspective for Snacks containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

Table 9: World Recent Past, Current & Future Analysis for Other Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 10: World 10-Year Perspective for Other Whole Grain and High Fiber Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Overview

Current and Future Analysis

Changing Face of the US Food Industry

Consumption Trends in the US

Obesity - A Major Health Concern

‘Aware’ Americans to Boost Consumption of Healthy Foods

Innovative Product Formulations Rule Roost

A Surging Food Fiber Industry

Dietary Guidelines Pep Up Whole Grain Foods Consumption

Identifying Whole Grains - A Tricky Process

Table 11: Whole Grains Consumption in the US (2005): Percentage Share of Consumers by Number of Whole Grain Servings Consumed (includes corresponding Graph/Chart)

Strengthening Whole Grain Products Market

Table 12: US Whole Grains Market: Number of Products Launched (with whole grain claims) During 2002-2007(includes corresponding Graph/Chart)

Table 13: US Whole Grains Market (2004-2006): Percentage Breakdown of Product Launches by Category for Bakery, Breakfast Cereals, Snacks, Side Dishes, Meals & Meal Centers and Others (includes corresponding Graph/Chart)

Whole Grain Products Versus Low-Carb & Low-Fat Products

Table 14: Percentage Share of Number of Product Introductions (1993-2003) for Low-Fat, Low-Carb and Whole Grain Products in the US (includes corresponding Graph/Chart)

Traditional Products Make a Comeback

Rising Demand for Whole Grain Baked Goods

Demographics Influence Dietary Trends

Rising Consumption of Whole Grains to Affect Organic Food Sales

Grocery Stores - Fighting Fast Food Outlets with Whole Grain Products

Obstacles in Adoption of Whole Grain Diet

Low Consumption - A Continuous Problem

New Strategies to Promote Whole Grain Consumption

Breakfast Cereals Market in the US

Table 15: Leading Players of Breakfast Cereals in the US (2005): Percentage Breakdown of Market Share for Kellogg Company, General Mills, Inc., Altria Group, Inc., PepsiCo, Inc., Malt-O-Meal Company, Ralcorp Holdings, Inc. and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

Product Introductions/Innovations

Focus on Select Players

B. Market Analytics

Table 16: US Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012(includes corresponding Graph/Chart)

Table 17: US 10-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

2. Europe

A. Market Analysis

Overview

European Bakery Sector Moves Towards Healthy Alternatives

GI Diet Promotes Whole Grain Pasta Consumption

Baked Beans Picking Up Pace

Heightening Consumer Distrust in Cereal Manufacturers in the UK

Current and Future Analysis

Strategic Corporate Developments

Product Introductions

Focus on Select Players

B. Market Analytics

Table 18: European Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 19: European 10-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

3. Asia-Pacific

A. Market Analysis

Current and Future Analysis

India - A Habitual Consumer of Whole Grain & High Fiber Foods

Strategic Corporate Developments

Product Introduction

B. Market Analytics

Table 20: Asia-Pacific Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 21: Asia-Pacific 10-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

4. Rest of World

A. Market Analysis

Current and Future Analysis

Whole Grain Products Gaining Popularity in Canada

B. Market Analytics

Table 22: Rest of World Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2012 (includes corresponding Graph/Chart)

Table 23: Rest of World 10-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for 2003, 2007 & 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 150 (including Divisions/Subsidiaries - 186 )

Canada 8

Japan 1

Europe 45

France 4

Germany 8

The United Kingdom 13

Italy 5

Spain 3

Rest of Europe 12

Asia-Pacific (Excluding Japan) 5

Latin America

Abstract

This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Million. The major product segments analyzed are Cereals, Baked Food, Snacks, and Others (Includes Pasta and flour). The report provides separate comprehensive analytics for the USA, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for the period of 2003 through 2012. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 150 companies including many key and niche players worldwide such as Cargill Inc., Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., George Weston Bakeries, Inc., Gilster-Mary Lee Corporation, Grain Millers, GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. Rettenmaier USA LP, Kellogg Company, Kerry Group Plc, Kraft Foods, Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., Nestlé S.A., New World Pasta Company, ORAFTI Group, PepsiCo, Inc., Quaker, Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, Sunopta Ingredients Group, Watson, Inc., and Whole Foods Marke, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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