Children’s and Teen Retailer Report Card 2007: Annual and Back To School Shopping Consumer Behaviors and Attitudes

Published by: National Survey Network

Published: Jan. 1, 2008 - 110 Pages

Table of Contents

Methodology

Excecutive Summary

Annual Spending on Children's clothing

Annual Spending on Teen clothing

Back to School Spending on Children's Clothing

Back to School Spending on Teen Clothing

Parents' Perceptions and Ratings of Children's Retailers

Parents' & Teens' Perceptions and Ratings of Teen Retailers

Individual Performances of Top Children's Retailers

Individual Performances of Top Teen Retailers

Report Card Example and Explanation

Individual Children's Retail Report Cards

Individual Teen Retail Report Cards

Abstract

American consumers spend millions annually shopping at countless retailers to clothe their kids. But what makes them choose one retailer over another and how do they divide their purchases across retailers for given types of apparel? General Growth Properties, Inc., the shopping mall industry leader, has been tracking shopping attitudes and behaviors for over 50 years and has recently authorized public availability of this information.

National Survey Network has commissioned the following study, “Children and Teen Retailer Report Card 2007” to measure attitudes and shopping behaviors of parents and teens toward child and teen retailers throughout the year and during the Back-to School season.

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