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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2008 - 93 Pages
Table of Contents
- Issues in the Market
- Definition
- Beer
- Cider
- Wine
- Spirits & liqueurs
- Consumer research
- Abbreviations
- Market in Brief
- Adrift on a sea of booze?
- Wine is more popular than beer
- Binge drinking hits the headlines
- Goodbye to the traditional pub
- Booze while you shop
- Living at a premium
- Back to the future
- Internal Market Environment
- Key points
- Less can be more
- Figure 1: Per capita volume consumption of alcoholic drinks among the UK adult population (15+), by type, 2002-07
- UK not Europe’s booziest…but we try harder
- Figure 2: Long-term trends in per capita alcohol consumption in Europe, 1970-2005
- Drinking is really a middle-aged habit
- Figure 3: Alcohol consumption in last 12 months, by age, 2002-07
- A nation of softies
- Figure 4: UK consumption and expenditure on soft drinks, 2002-06
- Alcohol, health and a changing climate
- The ‘new war against alcohol’
- Binge drinking and social responsibility - Government action
- Advertising restrictions?
- The price is right
- A licence to drink?
- No booze without smoke?
- Broader Market Environment
- Key points
- The Peter Pan effect
- Figure 5: Structure of the UK population, by age and gender, 2002-12
- Favourable employment situation benefits sales
- Figure 6: UK workforce and employment, by gender, 2002-12
- Binge-drinking is highest in less affluent regions...
- Figure 7: Adult population trends, by socio-economic group, 2002-12
- …but well-off areas have little to crow about
- Buoyant economy since 2002, but outlook is less rosy
- Who’s Innovating?
- Key points
- The UK tops new launches chart
- Figure 8: New product launches in alcoholic drinks, by sector, by country, 2007
- Wine launches dip notably in 2006
- Figure 9: Trends in new product launches in alcoholic drinks in the UK, by sector, 2002-07
- Increasing premiumisation
- Figure 10: Trends in new premium product launches in alcoholic drinks, by country, 2002-07
- New product development - lager
- Ales & stouts
- Cider
- Wine
- Spirits & liqueurs
- Market Size and Forecast
- Key points
- Market in volume and value decline
- Figure 11: UK volume sales of alcoholic drinks, 2002-12
- Figure 12: UK value sales of alcoholic drinks, at current and constant prices, 2002-12
- Beer still outselling all other drinks in volume terms
- Figure 13: UK volume sales of alcoholic drinks, by type, 2002-12
- Premiumisation helps values
- Figure 14: UK value sales of alcoholic drinks, by type, in sterling terms, 2002-12
- What the future holds
- Can ale reinvent itself as cider has?
- Cider - a remarkable transformation
- Wine packaging is changing - screw tops and boxes are more acceptable
- Infrequent spirits buying for in-home drinking concentrated at Christmas
- Forecast
- Figure 15: UK volume sales of alcoholic drinks and per capita consumption (adults aged 15+), 2002-12
- Alcohol market has peaked
- Beer market continuing slow decline
- Wine demand set to peak in 2010
- Cider phenomenon to peak in 2008
- Spirits & liqueurs remains stagnant
- Factors used in the forecast
- Segment Performance
- Key points
- Beer
- The great depression
- Figure 16: UK volume sales of beer, 2002-12
- Beer accounts for 44% of all alcohol expenditure, but sales are declining
- Figure 17: UK value sales of beer, at current and constant prices, 2002-12
- Lower-alcohol variants ready for success
- Specialities benefit from brand awareness amongst the young
- Cider
- Sweet taste of success
- Figure 18: UK volume sales of cider, 2002-12
- Magners revitalises the category
- Figure 19: UK value sales of cider, at current and constant prices, 2002-12
- Cider sees a resurgence of product development
- Successfully attracting younger drinkers, and women
- Wine
- More accessible and greater choice
- Figure 20: UK volume sales of wine, 2002-12
- Deep discounting affects value performance
- Figure 21: UK value sales of wine, at current and constant prices, 2002-12
- Benefiting from the health aware? - red wine takes over half the market
- Grocery multiples help shoppers to choose wines more easily
- Supermarkets bring champagne to the masses, but sales still peak at Christmas and New Year
- Fortified wine also in need of reinvention
- Spirits & liqueurs
- Changing drinking habits have an adverse effect on demand
- Figure 22: UK volume sales of spirits and liqueurs, 2002-12
- Figure 23: UK value sales of spirits and liqueurs, at current and constant prices, 2002-12
- White spirits form the largest sector - due to popularity with younger drinkers
- Again, under-35s hold the key to success
- Cocktails also bringing younger consumers to spirits
- Market Share
- Key points
- Continued consolidation
- But local brands remain important
- Concentrated beer supply, but room for regionals
- Cider led by S&N with Magners in second place
- Wine is largely unbranded, but brands are making headway
- Spirits & liqueurs controlled by three multinationals
- Companies and Products
- Bacardi-Martini
- Constellation Brands
- Coors Brewers UK (CBL)
- Diageo
- InBev UK
- Pernod Ricard
- Scottish & Newcastle
- Brand Communication and Promotion
- Key points
- Italy and Germany see more drinks advertising than the UK
- Figure 24: Main monitored media advertising expenditure on alcoholic drinks, by country, 2005-07
- Key multinationals invest the most in their brands
- Magners and Bulmer’s brands received most support in 2007
- Figure 25: Main monitored media advertising expenditure on alcoholic drinks in the UK, Jan-Sept 2007
- Channels to Market
- Key points
- From pub to home
- Figure 26: UK volume sales of alcoholic drinks, by sector, by distribution channel, 2002-07
- Food grows in importance to the on-trade
- Figure 27: UK volume sales of alcoholic drinks, % share by distribution channel, by sector, 2007
- On-trade takes its largest share of volumes (and value) in beer
- Low prices attract consumers to the off-trade…
- Figure 28: UK value sales of alcoholic drinks, by sector, by distribution channel, 2002-07
- …but attract criticism
- Figure 29: UK value sales of alcoholic drinks, % share by distribution channel, by sector, 2007
- The Consumer - Pan-European Overview
- Key points
- 87% and steady
- Figure 30: Alcohol consumption, by country, 2005-07
- Brits prefer to drink at home, perhaps with a takeaway
- Figure 31: Indexed attitudes towards eating and drinking, by all adults, by country, 2007
- Special offers have led to expectations of low prices
- Figure 32: Indexed attitudes towards shopping, brands and pricing, by all adults, by country, 2007
- The Consumer - Alcohol Consumption in the UK
- Key points
- The young are not the biggest drinkers, the 35-54s are
- Affluence is linked to increased drinking - due to lifestyles rather than prices
- Figure 33: Alcohol consumption in last 12 months, by demographic sub-group, 2007
- Men prefer beer, women wine
- Wine needs to woo the young
- Most spirits weighted towards men, except liqueurs and mixables
- White spirits have youth appeal, dark spirits less so
- Figure 34: Consumption of beer and wine, by type, by demographic sub-group, 2007
- Figure 35: Consumption of spirits & liqueurs, by type, by demographic sub-group, 2007
- Increased frequency of drinking
- Figure 36: Trends in frequency of drinking, 2002-07
- Figure 37: Frequency of drinking alcohol, by choice of drink, 2007
- Beer gives way to wine and champagne becomes more popular than whisky
- Figure 38: Trends in alcohol consumption, by type of drink, 2002-07
- Consumer Attitudes
- Key points
- Home sweet home
- Drinkers are open to new products, but wine drinkers are relatively conservative
- Figure 39: Attitudes towards eating and drinking, by choice of alcoholic drink, 2007
- Room for alcohol within a healthy diet?
- Figure 40: Attitudes towards alcohol and health, by choice of alcoholic drink, 2007
- Positive environment for premiumisation
- Aspirational sparkling wine, champagne and gin drinkers
- Figure 41: Attitudes towards shopping, brands and pricing, by choice of alcoholic drink, 2007
AbstractThe UK drinks market is in a long period of transition and is working its way towards a new style of drinking, towards lower-alcohol drinks, longer drinks, drinks targeted at women, towards wine rather than beer, towards taste and ambience rather than session drinking. Meanwhile, the great debate rages on, a debate in which the facts are often missed. TGI Europa research for this report, for example, shows that the middle-aged are heavier drinkers than the young and that the incidence of drinking is generally falling - in France and Germany, whose drinking cultures are often favourably compared to the UK’s, the incidence of drinking continues to rise.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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