|
|
Mega-Trend 11 Retail 2009/10Published by: Style-Vision Published: Mar. 12, 2008 - 42 Pages Table of ContentsIn this volume of the mega trend, retailers, brands and suppliers shall find 12 creative routes to segment the multiple motivations of shoppers and deliver added-value services: Introduction BRANDING INDIVIDUALS: 4 scenarios to develop new added-value services and experiences responding to increasingly complex expectations. The fusion of private and public spheres A need for revitalisation The supremacy of emotions A need for reinvention SOCIAL SHOPPING: 4 scenarios to design active and creative mediators between clients and the brands. The renewal of social links Shopping talks The reflex of mobility Creative shopping CULTURAL EXCHANGES: 4 scenarios to update values and symbols and express a new shopping culture. New global consumers New ethics New traditions New status symbols Mood Panel analysis: Shopper Moods Coeditors License AbstractThe challenge of retailers is to better understand and rejuvenate what entices people to buy.A symbol of mass consumption, the shopping mall was born in the 1930s in the United States. Bringing the urbanity of old European commercial centres to American suburban areas, its secret formula combined convenient parking spaces, air conditioning and low balconies to enable eye-level displays. Then, in the 90s, the magic of mass distribution declined because of significant changes in customer expectations. New concepts of shops flourished and segmented the retail landscape. Today, the growth of e-commerce and the multiplication of virtual shopping experiments spur deeper transformations. The propagation of the mall paradigm in fast-growing economies is not the only concern! Added-value services, creative interaction, innovative architecture or attractive promotion……what entices people to buy? If this question is important for you, then you'll love Style-Vision's latest MEGA-TREND edition, ‘Retail to 2009/10.' This report delivers creative concepts, fresh ideas and new perspectives on:
Finally, the report also includes quantitative data from Style-Vision’s exclusive Mood Panel to support these new opportunities. MEGA-TREND© is a trend report, co-created by leading creative agencies and trend experts from around the world including Ana Goalabré (Douarnenez), Funky Business (Bucharest), Onio Design (Mubai), The Mageborn Company (New York), Brand DNA (Paris), Imageneer (São Paulo, Brazil), Virginia Lau (Hong Kong), Y Studios (San Francisco and Shanghai), Shangai University (China) and Style-Vision (Nice). Subscribers include: Gap, Volkswagen, TWA, Burberry, Adidas, Swarovski, France Telecom, Sony, Virgin, Porsche, LVMH services, Leo Burnett etc.. . Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||